Alice (Ali) Blais, Ms Email & Phone Number

Seattle, Wa, Us

Belmont, Ca, Us

Belmont, Ca, Us

Lead omnichannel marketing initiatives across the customer lifecycle - including onboarding, adoption, GTM initiatives, upsell, x-sell, and retention. Build, optimize, automate, and scale marketing programs leveraging email, in-app messaging, push, and site.

Seattle, Washington, Us

Owned topline strategy and planning for Nordstrom’s loyalty program, The Nordy Club, delivering program benefits that drive value for the company’s most engaged customers.

San Jose, Ca, Us

Drove growth and active buyers for eBay: managed email, on-site and mobile marketing for seven countries with a focus on customer lifecycle - onboarding new users, increasing engagement and reducing churn. Lead the highest conversion for all new user email campaigns by working with global partners and agencies to glean customer insights and develop a series of onboarding emails for eBay's largest markets, showcasing a consistent brand and driving a clear value proposition for users.

San Jose, Ca, Us

Led eBay UK's customer retention initiatives and managed the leading loyalty program, Nectar. Owned end-to-end campaign strategy and execution. Collaborated with cross-functional teams to develop the program for scalable growth and improved yoy ROI by 66%.

San Jose, Ca, Us

Drove innovative Internet and mobile marketing tactics to expand the business in high growth markets, focusing on Russia, Latin America and China. Responsibilities included leading the creative strategy, agency management and digital media strategy for these developing regions. Executed digital marketing campaigns supporting the launch of eBay MODA app in Brazil on the iOS platform, which reached the #1 position on the app store.

Redwood City, Ca, Us

Launched and executed the go-to-market plan for EA’s first digital subscription program, EA SPORTS Season Ticket: Developed marketing strategy and messaging for all channels including website, email campaigns, video, display and in-game ads. Partnered with internal and external parties to create promotional campaigns; managed creatives for global marketing assets; identified and implemented opportunities to drive digital monetization.

San Francisco, California, Us

Wealth Management GroupCreated marketing strategy to double the revenue of eight business segments in the Investment Management & Trust group to $400MM: Identified market and cross-sell opportunities for aggregated footprint subsequent to the Wachovia acquisition; profiled existing client base to increase wallet share; assessed competitive landscape and evaluated profit potential.Managed the Client Loyalty Studies, a bi-annual client survey that identified loyalty drivers for four businesses; enhanced the client experience; and increased revenue and cross-sell.Established the Unsatisfied Clients Program, a retention program that saved ~$800MM in balances by recognizing and creating a strategy to prevent attrition and retain clients

Masters, Integrated Marketing Communications

Bachelors, Business; Communication