As Chief of Staff, I oversee the execution of each division’s annual plan, which together are the catalyst in creating our growth flywheel. I collaborate with the management team to deliver, monitor and communicate progress toward our business goals. I oversee strategic business initiatives from ideation to implementation.As Marketing & Business Development Officer, I lead the development, implementation and ongoing evaluation of the annual marketing plan.

Alice Andrew Marketing specializes in brand strategy, marketing communications planning and execution.

Tempur-Pedic Brand Marketing lead responsible for the annual brand communication and activation plan and leading the inter-agency team across content, PR, and mediaResponsible for national brand & co-brand foundational brand messaging; promotional and evergreen content; third party activation with Influencers and PR initiatives; brand look/tone/feel toolkit and assets (photography, video, iconography, animation, illustration)

Promoted to lead a team through new product development of Sealy Hybrid portfolio including internal and external sell-in and pitching to over 80 retailers and mediaLaunched the best-selling product line in Sealy’s history, exceeding all performance targets

Launched Tempur-Sealy’s first direct to consumer e-commerce brand, Cocoon by Sealy. Responsible for brand strategy, consumer target definition, brand identity, name, logo, positioning, marketing campaign, launch plan and execution.Led Sealy’s rebranding initiative including brand positioning, consumer target definition, advertising, brand guidelines, asset creation and integrated marketing campaign.

Associate Brand Manager | 2014-2015Cat & Dog Care & Treats Innovation & Brand ManagementAmazon.com Analyst | 2013-2014Brand Marketing Analyst | 2010 - 2013Pedigree Brand & Mars Petcare Branded Portfolio: Pedigree, Cesar, Dentastix, Temptations, Whiskas

New Business Development | 2008-2010The Home Depot US & Canada | 2007-2008