Alice Brambilla Email & Phone Number

Milano

• In charge of promoting LG branded products for the Air Solution, Information Display and Information Technology Business Units, and of enhancing an integrated B2B communication.Professional summary:
• Development and execution of the marketing strategy to ensure business goals (sales, market share, profitability)
• Communication: creation and sharing of brand messages in collaboration with communication agencies, ensuring the coherence of all brand communication (ATL - print, radio, digital, social - and BTL) (Brand Awareness/Top.
• Digital Transformation: strengthen B2B CRM and Marketing Automation tools with the aim of generating qualified leads for the development of new business opportunities (Lead generation +50%) and increasing customer.
• Trade: in collaboration with the Sales team, development of trade channels focused activities (go-to-market materials, promotions, products display...), to ensure the products positioning
• E-commerce: support to the development of LG e-commerce for the managed product categories and the sales volume increase through promo planning and advertising

Milano

• In charge of promoting LG branded products for the Air Solution Business Unit.
• Development and execution of marketing strategy for all product line-up to ensure business goals
• Brand and product communication
• Digital Transformation: driving the introduction and development of CRM and Marketing Automation tools with the aim of generating qualified leads for the development of new business opportunities
• Trade: development of distribution dedicate activities to ensure the products positioning
• Media: media plans coordination to implement the strategy

• In charge of promoting LG branded products for the Air Solution Business Unit.
• Market and brand analysis
• PR and online/offline communication
• Adapting, developing and implementing materials for in-store and online communication
• Trade: in collaboration with the Sales team, plan of marketing operations for the sales channels (B2B and B2C)
• Events and trade fairs: organization and coordination of events and trade fairs

• Supporting Service & After-Sales of the Air Solution Business Unit.
• Management, supervising and design of several processes related to after-sales activities
• Management of projects in collaboration with the Sales team
• Support for customer service management
• Customer care and legal practices
• Management and administrative activities

Support to the Sales team of the Air Solution Business Unit.Pricing, contract management and customer promotional plansAnalysis and monitoring of orders and sales data

The Customer Centric Journey

Distribution channels: scenario & trends - Multichannel & Omnichannel strategy - Customer journey & digital/physical touchpoint - Digital.

Marketing People

Marketing Management: steps, processes and tools - Consumers value creation - Integrated communication - Guerrilla marketing and point of.

Master, Marketing, Communication And Digital Media

Master'S Degree, Business Communication And Marketing

Bachelor'S Degree, Business Communication And Marketing, 110 Lode