Alice Brown Email & Phone Number

Melbourne, Vic, Au

Melbourne, Australia

Working across some of Australia's biggest brands (Carlton Draught, Victoria Bitter, Asahi included), I am responsible for campaign project management and delivery across the brand and trade marketing functions.- Develop and implement marketing strategies for established brands and innovation projects, including budget planning and management,- Build, implement and collaborate on cross-functional sales and marketing plans, including on-and off-premise support - Develop and own the creation of multi-channel content strategies that maximise new and existing global creative assets- Collaborate with and manage internal and external stakeholders across marketing, product, UX/UI, data, digital, and legal/compliance- Brief and oversee the creative development for always-on and digital campaignsMonthly reporting rhythms and campaign reporting including sales and media

Melbourne, Australia

As operations manager at The Township, I led the marketing account management of well-renowned beauty, FMCG, and NFP brands (including Vision Australia, Clarins, Nature's Gift, Burt's Bees, and Always Fresh) supervising end-to-end campaign development, project delivery, and in-house activity while managing a team of twelve. In this role, I delivered on master reports, evaluations, strategies, budgets, and coordinated recruitment, in addition to:- Strategic and visual campaign and BAU ideation and management- Traffic management between creative, digital, and account teams- Identifying and driving business opportunities through new and existing relationships- Quarterly team reviews with account managers, community managers, and creatives- Communication with other businesses under the private equity group umbrella- Organising engaging events and initiatives to promote team culture

As senior account manager, I continued to hold the role of account manager (see below) while working on higher-profile brands and projects and supporting the account and community management teams. These responsibilities came in addition to;- Coordinating The Township’s internship program (10 interns per 3-month rotation).- Holding development meetings and providing feedback to junior-mid-level team members.

In this role, I was responsible for the management of five key accounts, developing and implementing social media strategies, and managing social media channels (Instagram, Facebook, Twitter, Pinterest, and YouTube) by planning, briefing, writing, and scheduling all content, in addition to:- Client services and collaboration with external Brand Managers to map out brand strategy, collateral, and marketing calendars- Paid content amplification, reporting, and analysis (Ads Manager)- Influencer campaign seeding, managing, and reporting- Monthly reporting – extrapolating key insights to inform future content and campaign strategies

- Providing daily statistics across all accounts - Assisting account managers with tasks - Allocating tasks to a strict time schedule - Observing and managing client relationships- Creating creative content across all social media platforms- Supporting account managers- Assisting in creative direction when required - Contributing to group brainstorms - Assisting with monthly report writing

- Training of new team members in printing and customer service- Using and maintaining laser and ink printer equipment- Using and maintaining binding, laminating, photo printing, canvas making and guillotine equipment- Customer service at counter, over the phone and by email- Stock maintenance and administrative duties

Bachelor Of Business, Marketing

Operational Planning

Vce