Alice Daniels

Alice Daniels Email and Phone Number

Vice President, Advertising & Creative Services at Vera Wang
Alice Daniels's Location
New York, New York, United States, United States
Alice Daniels's Contact Details

Alice Daniels personal email

Alice Daniels phone numbers

About Alice Daniels

Experienced fashion media leader with exceptional talent for building brand equity and driving revenue growth. High level of ability to combine creative direction with business acumen to execute successful advertising and marketing strategies and build powerful industry presence in a highly competitive landscape. Proven success in driving brand objectives through print, digital and social media channels. Excellent negotiation and relationship building skills support strong network of professional contacts and allow for adept management of internal personnel, outside agencies and licensees. Thirteen year tenure at Vera Wang Group, during which time retail sales increased from $50M to $1B and product categories grew from four to fourteen.

Alice Daniels's Current Company Details

Vice President, Advertising & Creative Services at Vera Wang
Alice Daniels Work Experience Details
  • Vera Wang
    Vice President, Advertising & Creative Services
    Vera Wang Jan 2012 - Jun 2016
    New York, Ny
    • Managed the comprehensive international advertising, marketing, creative services and retail store design budget• Oversaw shoot production of branded images and videos across entire brand portfolio• Primary point person for planning and/or execution of over $7M in cross platform media purchasing for fourteen product categories including print, broadcast, digital, social media and out of home• Supervised major redesign of corporate website including international localization and language translation• Produced or approved all branded collateral including, but not limited to, print, digital, packaging, and POS materials for two core divisions and twelve licensees, a combined billion dollars of business at retail• Initiated, executed and implemented overall corporate rebrand across all divisions• Oversaw design of fifteen international retail stores opened in fourteen countries• Executed branding and advertising for launch of first menswear category in company history, Black by Vera Wang• Managed multi-pronged strategic digital expansion to leverage brand assets online including launch of e-newsletter which achieved 300,000 subscribers within a year of launch• Lead design and photography for Vera Wang on Weddings iPad application named iPad App of the Week by Apple in February 2012
  • Vera Wang
    Director, Advertising & Creative Services
    Vera Wang Jan 2010 - Mar 2012
    New York, Ny
    • Managed the comprehensive international advertising, marketing and creative services department budgets• Executed and/or consulted on media plans for two apparel divisions and twelve licensees• Oversaw branding and advertising for launch of new categories including Vera Wang LOVE jewelry, Vera Wang Luggage and White by Vera Wang• Managed all corporate and licensee advertising shoots concept through execution• Directed in-house graphic design team on execution of all branded materials and approved licensee branded imagery and in-store graphics• Launched successful branded social media platforms including Facebook, Twitter and corporate blog, Vera Unveiled• Point person for outside consultants on retail store design, build-out and visual merchandising
  • Vera Wang
    Global Advertising Manager
    Vera Wang Oct 2007 - Jan 2010
    New York, Ny

Alice Daniels Skills

Fashion Luxury Goods Brand Management Social Media Retail Marketing Strategy Creative Direction Social Media Marketing Advertising Apparel Digital Marketing Brand Development Management E Commerce Integrated Marketing Marketing Leadership Digital Strategy Social Networking Online Marketing Facebook

Alice Daniels Education Details

Frequently Asked Questions about Alice Daniels

What is Alice Daniels's role at the current company?

Alice Daniels's current role is Vice President, Advertising & Creative Services at Vera Wang.

What is Alice Daniels's email address?

Alice Daniels's email address is ac****@****ang.com

What is Alice Daniels's direct phone number?

Alice Daniels's direct phone number is +121257*****

What schools did Alice Daniels attend?

Alice Daniels attended Oberlin College.

What skills is Alice Daniels known for?

Alice Daniels has skills like Fashion, Luxury Goods, Brand Management, Social Media, Retail, Marketing Strategy, Creative Direction, Social Media Marketing, Advertising, Apparel, Digital Marketing, Brand Development.

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