Vice President, Advertising & Creative Services
• Managed the comprehensive international advertising, marketing, creative services and retail store design budget• Oversaw shoot production of branded images and videos across entire brand portfolio• Primary point person for planning and/or execution of over $7M in cross platform media purchasing for fourteen product categories including print, broadcast, digital, social media and out of home• Supervised major redesign of corporate website including international localization and language translation• Produced or approved all branded collateral including, but not limited to, print, digital, packaging, and POS materials for two core divisions and twelve licensees, a combined billion dollars of business at retail• Initiated, executed and implemented overall corporate rebrand across all divisions• Oversaw design of fifteen international retail stores opened in fourteen countries• Executed branding and advertising for launch of first menswear category in company history, Black by Vera Wang• Managed multi-pronged strategic digital expansion to leverage brand assets online including launch of e-newsletter which achieved 300,000 subscribers within a year of launch• Lead design and photography for Vera Wang on Weddings iPad application named iPad App of the Week by Apple in February 2012
