• Managed the comprehensive international advertising, marketing, creative services and retail store design budget• Oversaw shoot production of branded images and videos across entire brand portfolio• Primary point person for planning and/or execution of over $7M in cross platform media purchasing for fourteen product categories including print, broadcast, digital, social media and out of home• Supervised major redesign of corporate website including international localization and language translation• Produced or approved all branded collateral including, but not limited to, print, digital, packaging, and POS materials for two core divisions and twelve licensees, a combined billion dollars of business at retail• Initiated, executed and implemented overall corporate rebrand across all divisions• Oversaw design of fifteen international retail stores opened in fourteen countries• Executed branding and advertising for launch of first menswear category in company history, Black by Vera Wang• Managed multi-pronged strategic digital expansion to leverage brand assets online including launch of e-newsletter which achieved 300,000 subscribers within a year of launch• Lead design and photography for Vera Wang on Weddings iPad application named iPad App of the Week by Apple in February 2012

• Managed the comprehensive international advertising, marketing and creative services department budgets• Executed and/or consulted on media plans for two apparel divisions and twelve licensees• Oversaw branding and advertising for launch of new categories including Vera Wang LOVE jewelry, Vera Wang Luggage and White by Vera Wang• Managed all corporate and licensee advertising shoots concept through execution• Directed in-house graphic design team on execution of all branded materials and approved licensee branded imagery and in-store graphics• Launched successful branded social media platforms including Facebook, Twitter and corporate blog, Vera Unveiled• Point person for outside consultants on retail store design, build-out and visual merchandising