Alice Clapperton Email and Phone Number

Consults on strategy for a range of clients including Sony Pictures and Parkinson's UK.

Consults on digital and creative strategy for a range of clients across the Entertainment, Travel and Charity sectors

- Led international digital and social strategy development and execution for all UPI theatrical releases (20+ per year) - Wrote creative briefs, commissioned content and oversaw asset production with the in-house creative team and external agencies - Leveraged fan-first tactics to grow the international Facebook footprint for key franchise brands including Fast & Furious (+90%) and Pitch Perfect (+525%) - Pitched and delivered a multi-territory Buzzfeed partnership which increased intent to see Despicable Me 3 amongst a hard-to-reach millennial audience by 30% - Represented UPI as the social content and platform lead at regional and global conferences annually, presenting strategic updates and creative best practice

Responsible for the development and implementation of the social media and influencer strategy of each Universal Pictures International theatrical release. Responsible for managing the team producing social toolkits used by digital marketing teams around the globe and identifying further opportunities to enhance reach and engagement with bespoke content.

Writing four blog posts per week highlighting products with retro-appeal.

-Worked with key stakeholders including filmmakers, publicists and local territory teams to successfully plan and deliver EMEA talent tours for films including Safe House, The Lorax and Battleship - Travelled with talent across EMEA managing all transport, logistics, press schedules and security - Obtained and distributed publicity materials, organised special shoots and handled approvals and embargoes of all materials to synchronise global asset launches - Planned and managed junkets, festival appearances, talent shoots (including with Rihanna for Battleship) and set visits in the UK and on location as required

- Oversaw press kit creation including unit stills, EPK, production notes and managed talent approvals for all Working Title films - Oversaw the building and rollout of a new publicity asset management system including the training of managers in 40 international markets resulting in efficiencies to the photography approvals process and savings to UPI of over $1m per year - Managed press and logistics for set visits, junkets, film festivals, (Cannes, Rome, Venice, Munich), awards ceremonies (BAFTA) and premieres