ROAST drives digital excellence for its clients, through strategy and planning, content creation and distribution, search optimisation, insight and data, technology platform selection, or advanced mobile expertise. Our aims is to make clients perform better online.My job has many facets:• Increase natural search traffic via visibility and rank improvement initiatives such as identifying content opportunities that will drive top-of-the-funnel traffic through search engine visibility. (GA, Moz, SEMrush, Ahrefs, STAT, DeepCrawl)• Day to day proactive management of clients SEO campaigns.• Technical analysis / regular audits of the site to find areas which can be improved.• Keep ahead of any changes to major search engines, be able to advise on strategic changes and mitigate negative effects.• Monitor backlink profiles and investigate general SEO health onsite• Write schema markup & Implement tags via Google Tag Manager• Take part in planning and executing website migrations (300+ sites)• Reporting on the success of campaigns on a monthly/weekly basis through custom dashboards - Provide clear progress and KPI reporting.• Assist in new business opportunities when required.• Provide SEO projections and forecasts.• Plan and review client strategy alongside my SEO Account Manager and Head of SEO.• Educate in-house teams on best on-page SEO practices to increase search engine rankings.

In charge of marketing & business development of three product accounts on the European toy market. Managed a marketing budget. Generated market intelligence, led email campaigns, ensured QA & stock availabilities. Managed stakeholder relationships with international clients, retailers and local PR agency. Developed value-added partnerships. Organized promotional events at five retail locations. Managed campaign budgets, determined a pricing strategy, negotiated prices and analyzed sales KPIs.Performance: 50% increase in online pre-orders and 30% increase in cross-selling of lower priced items at brick-and-mortar retailers. Optimized a pricing strategy to reach an ROI increase of 10%.

Processed and analyzed tender offers of gas cylinders for the EMEA market. Developed simulation models on Excel (pivot table, VBA) to determine optimal purchase price based on a specific business criteria. Issued recommendations in line with our strategic goals and legal & environmental requirements. Participated in account management responsibilities.

• Conducted a market study of the building sector to highlight customer needs and pain points and influence new product development• Conducted surveys and analyzed survey results• Presented recommendation to the executive team

• SEO: Improving referencing of videos on search engines with a keyword strategy• Reporting on all relevant KPIs • Managing content supply and curating content to specific audiences