Alice Colombo Email & Phone Number

Middletown, Ri, Us

Newport, Rhode Island, United States

Newport, Rhode Island, United States

Worked with LiDAR digital reality technologies product stakeholders to drive multiple marketing projects ideation to launch, and continuing through product lifecycle. Worked extensively with cross-functional partners to scope the project, manage launches, timeline, deliverables and budget.- Acted as SPOC for the EMEA-based cross-functional teams to influence and drive roadmap prioritization, leveraging data and insights to develop multi-faceted solutions to fix problems at scale at all stages of the product life cycle.- Built strong working relationships with teams and key players internationally, facilitating collaboration and market-driven outcomes.- Analyzed data and created detailed reports to support key decisions or alert project teams on potential risks.- Optimized the internal processes and fostered a strategic cooperation-based approach resulting in reduced time to market and improved overall team efficiency.

Newport, Rhode Island, United States

Managed EMEA e-commerce site operations and developed integrated digital marketing campaigns regionally, including regional lead generation and nurturing campaign execution, monitoring and reporting.- Partnered with EMEA marketing managers to deploy optimized conversion paths, identifying and fostering regional opportunities for improving sales, as well as the number and quality of leads generated.- Oversaw and ensured GDPR compliance of the e-commerce site across all marketing campaigns in a methodically structured and organized way.

Zürich Area, Switzerland

Crucial to the establishment of a consistent global banking services offering among international BPO Centers by meticulously analyzing the different market needs and the product portfolio.- Project management of ongoing global banking services projects including managing, monitoring and maintaining the project scope and communicating the progress, results and insights to team members throughout product go-to-market.- Implemented and instituted a new process in the CRM system that integrated cross-functional data automation and improved the current service offering lifecycle management.

Zürich Area, Switzerland

Worked closely with senior management to develop and run comprehensive inbound and outbound marketing strategies for each stage of the funnel.- Coordinated the marketing components of the post-merger rebranding strategy,integrating all aspects of the merging firms in every form of communication. Equipped everyone in the organization with the knowledge and tools needed and establishing a sense of community.- Managed the annual marketing budget of USD $1M and reduced annual marketing spending by over 20% through negotiation and strategic planning.

Zürich Area, Switzerland

Ticino, Switzerland

Supported the communication and coordination between the headquarters in Taiwan and over 40 different distributors between Europe, Middle East and Africa, ensuring the different markets needs were effectively met.- Created, delivered and orchestrated an international marketing campaign for the launch of a new product.

Bachelor’S Degree, Marketing

Sales Specialist, Marketing & Sales

Diploma Di Lingue, Foreign Languages And Literatures, High School