Alice Robertson Email & Phone Number

San Francisco, California, US

Helping craft an API-first experience for engineers, low-code, and AI-powered users. Today, as a Visual Designer and UX Specialist on the Marketing Creative team, I shape visual identity and UX from icon, to illustration, to web and in-app, supporting across Product teams and experiences.

San Francisco, California, US

As a founding UX Designer on Postman Flows, my role was in building an accessible API-first experience for engineers, low-coders, and AI-powered users. This includes UX improvements across onboarding, product design, and branding — integrating user insights and eng feedback to boost visual storytelling with functionality.

San Francisco, California, US

Conducting user research to support and shape an API-first product experience at Postman. Key contributions include designing and conducting user surveys to validate product strategy, developing user personas for cohesive team alignment, and partnering with cross-functional teams to drive data-informed design improvements that enhance collaboration and.

• Freelance visual interface design, user experience, and brand for clients around the world.Most recently, I led all user experience and visual design for a large-scale, AI-powered iOS/Android skincare and beauty app..
• Audited existing app screen designs to help identify areas for improvement, with a focus on reducing a 48% bounce rate at onboarding.
• Reduced onboarding fatigue by minimizing text-heavy screens and adding Material Design icons.
• Generated AI images of skincare and beauty to replace generic stock photos and feel more in-line with brand identity and future branding opportunities.
• Created vector assets for animated splash and loading state components to help reduce load latency confusion for users.
• Replaced text-based gender selection with avatars for a more visual and inclusive approach to self-identifying.

Worked directly with the *Stealth Client founder and a team of 7 other UI UX designers distributed around the world to research, sketch, test, and ship a development-ready Android app in 4 weeks. Here are some of my project highlights:* Analyzed the existing MVP (website) as a reference to design a mobile-first, AI-enabled platform community, culminating.

• Mobile-first web platform for Fitness and Wellness professionals to create, manage, and live stream classes anywhere.
• Conducted various research techniques in approaches, scales, scopes, timeframes, and methodologies (including demographic, psychographic, interview, participatory workshops, usability, interface, and testing).
• Proactively communicated research findings with team members and stakeholders through weekly sync-ups and asynchronous communication.
• Spearheaded research from beginning to end, including recruiting, user interview moderation, and report writing.
• Streamlined workflows and visual elements to influence user behavior and interactivity.

• I'm passionate about the potential of Web3 and the impact it can have on creating innovative, collective experiences. My rabbit hole story began in 2021, when I witnessed the power of internet culture during the.
• Conducted extensive research to understand the needs and preferences of Web3 community members, resulting in the design of our MVP's to include wallet integration for interoperable access to community content and.
• Designed a responsive landing site optimized for both desktop and mobile to ensure seamless experience across devices, as well as offering light and dark mode to suit individual preferences.
• Continuously collaborate with a small but mighty global team of developers and designers to implement the latest Web3 best practices while also designing for entrepreneurs, creators, and business professionals entering.
• Developed a design system to ensure consistency across Web3 Academy and W3A DAO's brand identities.
• Continuously optimize through feedback and on-chain analytics to ensure we meet the evolving needs of the business, DAO team, and community.With my past roots in branding and marketing combined with my passion for Web3.

Bayfront Ave, SG

San Francisco, CA, US

During my time at Chronicle Books, I applied natural design-mindedness in sales, accounts management, and strategic partnerships for one of the largest independent publishers in the USA iconic for books like The Snoop Dogg Cookbook and The Art of Pixar.Below are some accomplishments I’m most proud of:* Helped execute unique in-store and omnichannel.

Fairfax, California, US

• As a Certified Instructor for The Dailey Method, I led and delivered engaging classes and fun yet challenging choreography to a diverse group of fitness students in-person and through digital broadcast. My focus was on.
• In addition to delivering high-quality fitness instruction, I offered physical adjustments to improve alignment that ensured that my students understood and embodied the philosophy as well as physical benefits.
• My passion for fitness and dedication to delivering excellent instruction enabled me to build strong connections with my students, motivating them to push beyond their limits and achieve their goals. Through teaching.

Oakland, California, US

• At Keena, I served as Operations and Communications Director and independent Sales Account Manager, responsible for building and sustaining partnerships with national and mass accounts, including specialty, museum, and.
• Streamlined backend operations for over 30 retail categories, 2000+ SKU's across fashion, accessories, home, personal care, and gift brands.
• Achieved +5% YoY growth for the Western USA, leveraging my business management, sales cycle and forecast analysis, lead generation, and trade show logistics experience for success.
• Increased wholesale accounts by 30%, securing new and revived accounts with retailers like Williams-Sonoma.
• Grew personal annual commissions by $20K by establishing new accounts with key partners and maintaining an up-to-date CRM database.
• Collaborated with executives and vendor partner designers to develop new product assortments for future launches 1-2 years out.

London, England, GB

• As Business Manager at Bonhams, I led a team of 18 gallery preview staff and managing specialist client relationships. My goal was to ensure that every client had a seamless experience from gallery set-up to sales.
• Streamlined department processes across auction cycles, leading to a seamless client experience and a reduction in departmental spend. By identifying areas for improvement and implementing process changes, I was able.
• Achieved an increase in department earnings, exceeding our goals and generating a sense of accomplishment and team fulfillment. Through close observation of executive teams, I began cultivating leadership and strategic.
• Leveraged strategic digital, physical, and omnichannel marketing to ensure every client's contract and lot readiness, generating buyer momentum for national and international auctions and future events from San.

Bachelors, Fine/Studio Arts, General

Ux Design