Alice Robertson Email & Phone Number

San Francisco, California, Us

Helping craft an API-first experience for engineers, low-code, and AI-powered users. Today, as a Visual Designer and UX Specialist on the Marketing Creative team, I shape visual identity and UX from icon, to illustration, to web and in-app, supporting across Product teams and experiences.

San Francisco, California, Us

As a founding UX Designer on Postman Flows, my role was in building an accessible API-first experience for engineers, low-coders, and AI-powered users. This includes UX improvements across onboarding, product design, and branding — integrating user insights and eng feedback to boost visual storytelling with functionality.

San Francisco, California, Us

Conducting user research to support and shape an API-first product experience at Postman. Key contributions include designing and conducting user surveys to validate product strategy, developing user personas for cohesive team alignment, and partnering with cross-functional teams to drive data-informed design improvements that enhance collaboration and innovation.

Freelance visual interface design, user experience, and brand for clients around the world.Most recently, I led all user experience and visual design for a large-scale, AI-powered iOS/Android skincare and beauty app. Working closely with the two founders and their in-house development team, I created a simple and elegant experience that optimized user engagement and satisfaction. Below are some of the project highlights:• Audited existing app screen designs to help identify areas for improvement, with a focus on reducing a 48% bounce rate at onboarding.• Reduced onboarding fatigue by minimizing text-heavy screens and adding Material Design icons.• Generated AI images of skincare and beauty to replace generic stock photos and feel more in-line with brand identity and future branding opportunities.• Created vector assets for animated splash and loading state components to help reduce load latency confusion for users.• Replaced text-based gender selection with avatars for a more visual and inclusive approach to self-identifying.• Added skin tone range selection tied to client database for more immediate personalization, and pre-designed future screens to include the Monk Skin Tone range.• Prototyped interactive screens in Figma to help facilitate smooth collaboration with dev, founders, and investor stakeholders.• Ensured clear and easy access to privacy policy and terms to help transition the TestFlight for App Store approval.• Worked closely with the copy team to optimize the overall AI brand voice across the app, website, and pitch formats.• Translated the new app designs into a consumer-facing landing page and a private investor landing page, along with a corresponding pitch deck, making it easier to communicate with stakeholders.I'm proud to have delivered an optimized and engaging experience this product phase, and am excited for new growth opportunities where design, brand, and innovation meet.

Worked directly with the *Stealth Client founder and a team of 7 other UI UX designers distributed around the world to research, sketch, test, and ship a development-ready Android app in 4 weeks. Here are some of my project highlights:* Analyzed the existing MVP (website) as a reference to design a mobile-first, AI-enabled platform community, culminating in a full wireframe and sample high-fidelity prototypes, demonstrating my ability to think critically and creatively.* Focused on mission-critical elements for redesign due to time constraints and rollout to Asia Pacific demographics: onboarding, product discovery, habit and routine creation, and community integration, showcasing my ability to prioritize and plan effectively.* Delivered storyboards, prototypes, and higher-fidelity designs to communicate visual strategy and progress to Founders, UI Designers, Developers, and Data Scientists in a collaborative and agile environment, showcasing my ability to communicate effectively with a diverse group of stakeholders.In addition, I have also worked on a mobile-first web platform for Fitness and Wellness professionals. Here's what I accomplished:* Conducted various research techniques in approaches, scales, scopes, timeframes, and methodologies, such as demographic, psychographic, interview, participatory workshops, usability, interface, and testing, demonstrating my ability to think holistically and strategically about user needs.* Proactively communicated research findings with team members and founder stakeholders through weekly live sync-ups and async updates.* Streamlined usability and visual consistency to help incentivize better user engagement and brand affinity.

Mobile-first web platform for Fitness and Wellness professionals to create, manage, and live stream classes anywhere.• Conducted various research techniques in approaches, scales, scopes, timeframes, and methodologies (including demographic, psychographic, interview, participatory workshops, usability, interface, and testing).• Proactively communicated research findings with team members and stakeholders through weekly sync-ups and asynchronous communication.• Spearheaded research from beginning to end, including recruiting, user interview moderation, and report writing.• Streamlined workflows and visual elements to influence user behavior and interactivity.

I'm passionate about the potential of Web3 and the impact it can have on creating innovative, collective experiences. My rabbit hole story began in 2021, when I witnessed the power of internet culture during the community-powered AMC, GameStop, and Doge run, followed by receiving my first NFT airdrop from BFF.Since joining the Web3 Academy community in mid-November 2022, I've had the honor of contributing to both the W3pedia builder tool, and the DAO website revamp project (TK ~April 2023) as a member of Web3 Academy DAO (W3A DAO). Here are some of the highlights from the past couple months:• Conducted extensive research to understand the needs and preferences of Web3 community members, resulting in the design of our MVP's to include wallet integration for interoperable access to community content and future DAO genesis collections.• Designed a responsive landing site optimized for both desktop and mobile to ensure seamless experience across devices, as well as offering light and dark mode to suit individual preferences.• Continuously collaborate with a small but mighty global team of developers and designers to implement the latest Web3 best practices while also designing for entrepreneurs, creators, and business professionals entering the space for the first time.• Developed a design system to ensure consistency across Web3 Academy and W3A DAO's brand identities.• Continuously optimize through feedback and on-chain analytics to ensure we meet the evolving needs of the business, DAO team, and community.With my past roots in branding and marketing combined with my passion for Web3 innovation, I bring a unique perspective, skill set, and fire to every project and team. I'm excited to keep innovating in the space, pushing myself both artistically and technically, and driving adoption and growth in ways which benefit intersections of tech, culture, and people.

Bayfront Ave, Sg

San Francisco, Ca, Us

During my time at Chronicle Books, I applied natural design-mindedness in sales, accounts management, and strategic partnerships for one of the largest independent publishers in the USA iconic for books like The Snoop Dogg Cookbook and The Art of Pixar.Below are some accomplishments I’m most proud of:* Helped execute unique in-store and omnichannel experiences in collaboration with leadership, marketing, and PR to boost brand affinity, generate excitement, and foster sustained relationships with customers and partner stakeholders.* Contributed to the sprint and launch of a B2B wholesale portal Q4 2020, resulting in $500k upside.* Reduced B2B customer onboarding and related employee data-entry times from 3 hours to 3 minutes by introducing automation across departments.* Created a shared digital library for mass and national retail proprietary products, resulting in a +7% rise in personal sales at $1.9M EOY 2020.* Partnered on the planning and execution of 10 unique events for Nordstrom, Barney's New York, Bergdorf Goodman, Macy's, and Fuego Attic Salt. Events included livestream Mystic Mondays Tarot Reading Workshop and a Live Mindfulness event in 2020. Each contributed to product awareness, increased brand affinity, and increased topline revenue..* Helped activate a children's story time in collaboration with sales and marketing that resulted in high engagement, and $15k product sales boost.* $100,000 in annual cost savings achieved by successfully renegotiating contract terms with a key client to stabilize previously uncapped buying terms.* Regularly presented assistant and junior team's work to senior management and executives for review, resulting in the promotion of 2 direct reports to coordinator ranks within a year.Over the years, I gained a much deeper understanding of collaboration for team success and my love of creative problem-solving, which propelled me to my dream career in design.

Fairfax, California, Us

As a Certified Instructor for The Dailey Method, I led and delivered engaging classes and fun yet challenging choreography to a diverse group of fitness students in-person and through digital broadcast. My focus was on ensuring proper muscular and skeletal alignment to maximize physical exertion, optimize effort, and prevent injury.• In addition to delivering high-quality fitness instruction, I offered physical adjustments to improve alignment that ensured that my students understood and embodied the philosophy as well as physical benefits.• My passion for fitness and dedication to delivering excellent instruction enabled me to build strong connections with my students, motivating them to push beyond their limits and achieve their goals. Through teaching, I developed expertise in both in-person and digital instruction, which empowered me to cultivate and grow my voice through storytelling, music, and community.

Oakland, California, Us

At Keena, I served as Operations and Communications Director and independent Sales Account Manager, responsible for building and sustaining partnerships with national and mass accounts, including specialty, museum, and regional gift store chains. Some of my notable achievements in this role include:• Streamlined backend operations for over 30 retail categories, 2000+ SKU's across fashion, accessories, home, personal care, and gift brands.• Achieved +5% YoY growth for the Western USA, leveraging my business management, sales cycle and forecast analysis, lead generation, and trade show logistics experience for success.• Increased wholesale accounts by 30%, securing new and revived accounts with retailers like Williams-Sonoma.• Grew personal annual commissions by $20K by establishing new accounts with key partners and maintaining an up-to-date CRM database.• Collaborated with executives and vendor partner designers to develop new product assortments for future launches 1-2 years out.• Launched company socials and marketing efforts, leading to a 5x increase in Instagram followers from 100 to 500 in less than 6 months.My wholesale agency experience helped cement my all-sides-of-the-desk approach to business and my ability to add value, drive growth, and contribute to the success of any team.

London, England, Gb

As Business Manager at Bonhams, I led a team of 18 gallery preview staff and managing specialist client relationships. My goal was to ensure that every client had a seamless experience from gallery set-up to sales floor, while optimizing our departmental processes for increased efficiency and revenue growth. Here are some standouts from my experience:• Streamlined department processes across auction cycles, leading to a seamless client experience and a reduction in departmental spend. By identifying areas for improvement and implementing process changes, I was able to optimize our in-house operations, seasonal staffing, and improve our bottom line.• Achieved an increase in department earnings, exceeding our goals and generating a sense of accomplishment and team fulfillment. Through close observation of executive teams, I began cultivating leadership and strategic planning skills to help deliver above plan and drive company growth.• Leveraged strategic digital, physical, and omnichannel marketing to ensure every client's contract and lot readiness, generating buyer momentum for national and international auctions and future events from San Francisco to Hong Kong.My experience in managing teams, developing client relationships, and strategic planning helped plant the seed for my love of art, design, marketing, and engagement for every stakeholder.

Bachelors, Fine/Studio Arts, General

Ux Design