Alice Sun Email and Phone Number
Alice Sun's Location
New York, New York, United States, United States
Alice Sun's Contact Details
Alice Sun work email
- Valid
- Valid
Alice Sun personal email
n/a
Alice Sun phone numbers
About Alice Sun
Acquisition growth marketer with demonstrated history of working in the health and tech industry in US and China. Experience scaling:- Facebook/Instagram Paid Social marketing - PPC & SEO marketing- Growth hacking organic social media: - Grew IG following for 1 brand from 3K to 16K within 5 months - Grew TikTok following for same brand from 3K to 17K within 3 months - Loyalty and retention email programs - Created & launched profitable Ambassador program Contact me at sunalicec@gmail.com.Bachelor of Arts (B.A.) focused in Biology and Art History from Wellesley College.
Alice Sun's Current Company Details
Alice Sun Work Experience Details
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Product Manager, Live Services - Call Of Duty At ActivisionActivision Sep 2024 - PresentSanta Monica, California, UsDevelop and execute go-to-market plans for Call of Duty Live Seasons, working cross functionally with consumer marketing, regional teams, and more to execute strategy towards company KPIs, with brand vision and our player community in mind.
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InfluencerAlicecsun Jun 2020 - PresentCreator of the food and recipe channels @AliceCSun on Instagram (180K+) and TikTok (350K+)- Grew IG following from 600 to 22K+ in under a year - Grew TikTok following from 0 to 80K+ in 6 monthsFind me here: www.instagram.com/alicecsun www.tiktok.com/@alicecsun
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Product Manager, Call Of Duty | Mba Rotational ProgramActivision Blizzard Sep 2023 - Oct 2024Santa Monica, California, Us -
Mba Intern: Product Manager, Live Services - Call Of DutyActivision Jun 2022 - Aug 2022Santa Monica, California, Us- Contributed to licensed IP strategy for 2023, specifically working on identifying opportunities to collaborate with musicians and singers - Presented new formats for music as a monetizable asset to the studio team at Infinity Ward, modeling out licensing costs and pricing for ROI - Analyzed impact of licensed events on new user acquisition, identifying potential impact of how the AOT integration drove new users in the APAC region
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Social Media ConsultantHaldi Jun 2021 - Sep 2021San Francisco, Ca, Us -
Social Media ManagerMechanism Ventures Sep 2020 - Sep 2021San Francisco, UsGrowth hacker of all things organic social media, with focused expertise on Instagram and TikTok. Leveraged my background in paid media and acquisition for organic social, with the goal of turning organic social media channels into acquisition engines. Accomplishments:1. For one of Mechanism's companies, grew organic social following on Instagram from 3K to 16K in 5 months, averaging 2.6K follower growth per month. 2. Grew TikTok for the brand from 4.2K followers to 16.7K in 3 months. 3. Built out a Creator's Studio and ambassador program, consisting of 30 students and content creators to support the amount of content creation needed for platforms. 4. Managing 4 folks directly to supercharge our growth on these channels.5. Personally created viral content for Brand's TikTok, accruing over 3M views so far. -
Social Media StrategistSunsoil Aug 2020 - Oct 2020Burlington, Vt, UsDeveloped content strategy to leverage Sunsoil's organic social media platforms as acquisition channels. Crafted all social content, including image curation, caption writing, and hashtag strategy. Results:- Increased link in bio click through rates by 35% and weekly follower growth by 30% within initial 2 weeks of engagement.- Increased weekly Instagram reach by 72% after 3 months.- Launched a partnership program to recruit Facebook communities. -
Growth Marketing ManagerSimple Health Jun 2019 - Feb 2020New York, Ny, UsResponsible for developing and managing sustainable growth strategy across AdWords, Affiliate, Podcast, Youtube (influencer), Facebook, and SEO. Launched the first loyalty program, increasing reorder rates by 15% and reorder revenue per user by 33%. -
International Business DevelopmentPing An Good Doctor Apr 2018 - Jan 2020Shanghai, Shanghai, CnFounded in 2014, Ping An Healthcare and Technology’s mission is to build the largest healthcare ecosystem in the world and promote healthy living empowered by technology. The company built Good Doctor, a mobile app with 190 million users and a network coverage including 3,100 hospitals and 7,500 pharmacy outlets. As Ping An Good Doctor’s consultant, I’ve been working with their team to identify strategy on entering the US market through strategic partnerships. Most notably, I’m spearheading a partnership deal between Ping An Good Doctor and a US online second opinion company partnered exclusively with Castle Connolly. Additionally, I am building out the strategy for providing international online second opinion services for their users. -
Acquisition Marketing ManagerNoom Inc. Jan 2019 - May 2019New York, Ny, UsBacked by Sequoia Capital, Noom is a high growth disruptor in the weight-loss market that uses behavior change to help people lead healthier lives.- Executed and developed growth strategies for SEM channels (AdWords and Bing).- Managed agency to achieve spend, CAC, and ROAS goals.- Used Looker and Mixpanel to measure and report on the success/ROI of all campaigns.- Built rigorous creative testing structure for AdWords when all campaigns were on tCPA bidding style. - With rigorous testing, maintained a 55%+ CTR for Brand Name ad group and increased NonBranded spend 4X between Jan and April. - Restructured and relaunched US targeted campaigns by historical ad group LTV to manage tCPA bids more efficiently. -
Marketing And Social Media ConsultantThe Cliffs Climbing + Fitness Dec 2017 - Jan 2019Long Island City, Ny, Us- Managed Instagram and Facebook pages for all three gym locations - Built out Facebook campaigns promoting their gym competition and gym openings, increasing sales by 30% - Created and executed full channel marketing strategy for acquiring early customers for new gym in Harlem. Surpassed goal by 50%. -
Marketing AssociateElysium Health Jan 2016 - Oct 2017New York, Ny, UsTwo years of digital marketing experience at a direct to consumer nutraceutical and life sciences company Elysium Health. Managed a $1M monthly marketing budget with a proven record of acquiring new customers by managing and implementing digital marketing channels including Facebook, Instagram, Email, Outbrain, Adwords, and programmatic. Elysium Health was founded in 2014 to bring scientific validation to the world of consumer health products. Our team of researchers and collaborators is comprised of the world's top 0.01% of scientists and clinicians, including multiple Nobel Prize winners and numerous other thought leaders, pioneers, and innovators who are at the top of their fields. This includes technologists, biologists, chemists, and medical doctors focusing on areas such as cancer,neuroscience, diabetes and metabolism, and the microbiome / gut health.www.elysiumhealth.com -
Junior AssociateSkaled Nov 2015 - Jan 2016Austin, Texas, UsAssisting my CEO, Jake Dunlap, in sales consulting for startups. Currently working with two companies on rebuilding their sales organization, implementing new sales technologies, and hiring and onboarding of new members to their sales team. Internally working on branding all consulting materials for clients, prioritizing our workflow, and solidifying the handoff process from sales team to the consulting team. Training the team on using Trello to project manage and InDesign for branding materials. -
Campaign ManagerSkaled Sep 2015 - Jan 2016Austin, Texas, UsRun demand generation campaigns on behalf of Skaled's clients by using sales-enablement technology (Email Automation, CRM, etc.) to manage up to 10 client inboxes. Correspond with prospects in an effort to set meetings on behalf of the client and work closely with Director of Client Engagement to optimize content for the campaigns, including developing and testing messaging with prospects, to determine what methods yield the highest conversion rate.
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Business DevelopmentBounce Exchange Oct 2015 - Jan 2016Crafting email campaigns for B2B outreach on behalf of Bounce Exchange. Arranged for 15 SQL calls per month.
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Member Of Sales And Account Management TrackStartup Institute Jun 2015 - Aug 2015Boston, Ma, UsSelected from highly competitive pool of applicants for this eight-week program preparing its students for the startup world. As a member of the Sales and Account Management track, students learn about what it takes to be a valuable member of a startup.The classes cover inbound sales, outbound sales, prospecting, cold calling, closing skills, using Salesforce to track and close leads, business development, developing partnerships, obtaining financing or getting acquired, relationship management, and enterprise sales. -
InternshipOvuline Feb 2015 - May 2015Boston, Massachusetts, UsOvuline is a startup company that created two apps called Ovia Fertility and Ovia Pregnancy. Both apps are used to track the female user, whether it's to improve chances of her conceiving or make sure she can prevent pregnancy complications. As an intern I worked on app localization strategy for Asia, cross-promotional opportunities with mommy bloggers, analyzed ad performance on the Ovia app, and increased the rank of the app to top 3 within the fertility app category in Google Play. -
Writing TutorWellesley College 2014 - May 2015Wellesley, Ma, UsHelping students with organization of their paper, generating ideas, and improving language. -
Organic Chemistry Lab AssistantWellesley College 2012 - 2014Wellesley, Ma, UsWorked on a compound Oxazoline that can be used to treat Chlamydia. Improved reactions to result in higher drug yields. Presented on research at American Chemical Society 2014.
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Research AssistantWeill Cornell Medicine Jun 2011 - May 2014New York, Ny, UsExamining protein interactions between TrkB and Slitrk4 and Slitrk5 and SHANK3 using Western Blot. Running animal behavior tests for mice with genetic knockouts that lead to increased anxiety. Performing PCR for post-docs.
Alice Sun Skills
Social Media
Public Speaking
Data Analysis
Powerpoint
Teaching
Editing
Event Planning
Statistics
Community Outreach
Nonprofits
Student Leadership
Fundraising
Creative Arts
Science
Proposal Writing
Grant Writing
Research
Microsoft Excel
Microsoft Office
Microsoft Powerpoint
Qualitative Research
Group Work
Marketing
Strategy
Writing
Leadership
Management
Alice Sun Education Details
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Columbia Business SchoolMaster Of Business Administration - Mba -
Wellesley CollegeArt History And Biology
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Hackley SchoolArt History And Biology
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Elisabeth Morrow School
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Startup Institute
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Startup Institute
Frequently Asked Questions about Alice Sun
What company does Alice Sun work for?
Alice Sun works for Activision
What is Alice Sun's role at the current company?
Alice Sun's current role is Product Manager, LiveOps Call of Duty | Activision Blizzard | Columbia MBA.
What is Alice Sun's email address?
Alice Sun's email address is al****@****ion.com
What is Alice Sun's direct phone number?
Alice Sun's direct phone number is +164669*****
What schools did Alice Sun attend?
Alice Sun attended Columbia Business School, Wellesley College, Hackley School, Elisabeth Morrow School, Startup Institute, Startup Institute.
What are some of Alice Sun's interests?
Alice Sun has interest in Science And Technology, Social Services, Health.
What skills is Alice Sun known for?
Alice Sun has skills like Social Media, Public Speaking, Data Analysis, Powerpoint, Teaching, Editing, Event Planning, Statistics, Community Outreach, Nonprofits, Student Leadership, Fundraising.
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