Alice Daszkowski Email & Phone Number

Calgary

Successfully manage head office representation for seven clients at Sobeys West. Responsible for: * Collaborating with clients to build a growth driven and effective annual business plan. * Execution of plan while looking for additional growth opportunities. * Accurate and timely product forecasting. * Using Sobeys West's Collaborative Gateway to drive business growth and evaluate promotion effectiveness.* Managing trade spend with the goal of maximizing return on my… Show more Successfully manage head office representation for seven clients at Sobeys West. Responsible for: * Collaborating with clients to build a growth driven and effective annual business plan. * Execution of plan while looking for additional growth opportunities. * Accurate and timely product forecasting. * Using Sobeys West's Collaborative Gateway to drive business growth and evaluate promotion effectiveness.* Managing trade spend with the goal of maximizing return on my client's investment Show less

Calgary, Canada Area

Successfully managed over 7 salty snack brands ($200+ Million Portfolio). Worked with Director of Marketing to develop annual Canadian marketing plan, which included brand, product, packaging, creative and pricing strategies. Monitored key internal and external performance indicators (volume, costs, margins, regular and promo price, advertising and display support, market share and consumer feedback) and brought forward recommended course corrections. Managed advertising agencies and worked… Show more Successfully managed over 7 salty snack brands ($200+ Million Portfolio). Worked with Director of Marketing to develop annual Canadian marketing plan, which included brand, product, packaging, creative and pricing strategies. Monitored key internal and external performance indicators (volume, costs, margins, regular and promo price, advertising and display support, market share and consumer feedback) and brought forward recommended course corrections. Managed advertising agencies and worked collaboratively with them to create exciting package designs, sales tools, communication material, promotions, and in-store display tools. Also monitored competitive activity and market trends.• Succeeded in turning around OD’s most mature product line through product portfolio re-positioning and new product launches resulting in outpaced product category growth for 9 years in a row. • Identified over 6 major profit growth opportunities. One of the products I launched won the 2012 Canadian Grand Prix New Product Award in the Snack Category.• Led 3 major product improvement initiatives involving cross-functional collaboration. All were executed on time and on budget. • Created a new product/ product change input form that helped improve cross-functional communication, reduced to-market execution time by one month, and ensured on time and on budget launches ever year after implementation. Input form details were adapted into corporate new item/item change on-line JD Edwards software system.• Created monthly national and regional dashboards (From AC Nielsen data) showing key market performance indicators along with a summary of corrective actions needed as a tool for sales. Show less

Calgary, Canada Area

Managed a $12 million dollar territory made up of Westfair and Sobeys West. Key to my success in managing these accounts were steps taken to partner with them, gain a good understanding of their needs quickly and establishing credibility over time by delivering on our mutually beneficial goals.• Major accomplishments - Grew dollar sales over 7% in both accounts while remaining within budget goals. Secured listing of all major brand new products with both accounts. Negotiated a multi year… Show more Managed a $12 million dollar territory made up of Westfair and Sobeys West. Key to my success in managing these accounts were steps taken to partner with them, gain a good understanding of their needs quickly and establishing credibility over time by delivering on our mutually beneficial goals.• Major accomplishments - Grew dollar sales over 7% in both accounts while remaining within budget goals. Secured listing of all major brand new products with both accounts. Negotiated a multi year preferred vendor agreement for peanut butter with Westfair that delivered over 20% sales growth. Significantly reduced out of stocks at retail on Knorr soups during key holiday periods by securing incremental display support. Show less

Calgary, Canada Area

Promoted to this position with the responsibility of turning around business with Major Accounts in Alberta/Saskatchewan and Manitoba. • Major Accomplishments - Succeeded in re-establishing relationships and growing sales by 20% in the short period of time working with these accounts.

Calgary, Canada Area

• Succeeded in growing dollar volume from $4.6 million to $8.4 million (80%) with the major accounts I managed, including Canada Safeway, Sobeys West and Federated Co-op. • Developed and implemented creative and successful customer business plans that met both corporate and customer needs.

Calgary, Canada Area

Promoted to this position to develop a Western Canadian Regional Strategic Marketing and Sales Plan. Provided regional cost/benefit analysis of new business opportunities and helped develop a forecasting process for Western Canada.

Saskatchewan, Canada

• Successfully managed a $3.5 million dollar consumer imaging sales territory of approximately 200 accounts throughout Saskatchewan in a variety of channels.• Primary Sponsor Contact for Kodak in Saskatchewan. (Example -Moose Jaw Air Show, Big Valley Jamboree). Met with organizers, planned event details and developed retail promotions around sponsored events.

Bcomm, Marketing

Activities and Societies: Student Representative on University Senate. Commerce Undergraduate Society Member at Large.

Digital Communications Certificate