Alice Disanto Email & Phone Number

Louisville, Ky, Us

Malvern, Pennsylvania, Us

Moving from the three-year accomplishments as Rajant’s Associate Vice President of Marketing, Alice DiSanto became Vice President of Global Marketing in September 2021. Her public and media relations efforts, as well as her work with Rajant’s sales team, staff, strategic partners, and channel, focused on business development with a prioritization on voice-of-customer insights. That experience continues to inform Ms. DiSanto as she leads Rajant’s marketing team dedicated to expanding worldwide market presence, demand generation, brand awareness, growth strategy, and channel engagement.

Malvern, Pennsylvania, Us

Leadership strategist responsible for all Public and Media Relations as well as strategic relationships, primarily with regard to media, global IIoT initiatives, analyst research, and channel marketing. Lead for all social media strategy and implementation, both organic and paid. Assists with digital optimization between the website and social channels for lead generation and followership. Focused on optimizing all special events and trade shows for brand amplification and attendee engagement. Assists with all aspects of content creation, curation, and distribution.

Montvale, Nj, Us

Established Sharp as security automation thought leader and earned the first-ever, Sharp INTELLOS outdoor robot five (5) industry awards within 18 months, a distinction unmatched by other early entries to the ground-based robotics security market.Conceived and curated Robolliance, the industry’s original awareness forum founded by Sharp to drive understanding and adoption of autonomous security robotics, growing expert membership from zero to 55 in 24 months. Developed and executed the overall strategic marketing communications plan and brand strategy for the Sharp INTELLOS Automated Unmanned Ground Vehicle (A-UGV), Sharp’s first entry to the U.S. Security Industry and robotics space. Sought after content contributor, panelist and moderator for security, robotics and STEM education topics.Hold two appointments for the Security Industry Association (industry’s preeminent education and advocacy organization): SIA Women in Security Forum and SIA Membership & Marketing Committee.Public face and voice of the brand, managing all public and media relationships as well as outbound communications. Reported to divisional Vice President for Sharp Robotics Business Development (SRBD) and managed $500K budget.Directed SRBD training manager as well as a consultancy of ten (10) tacticians for digital media, websites, and events.

Suffern, New York, Us

Part of LS Direct Marketing's executive team. Created company's first strategic sales and marketing plan with outside industry consultant. Worked with all internal staff and external stakeholders to create and manage cross-organizational, integrated marketing/PR strategies to foster brand awareness, genuine relationships, and loyal, repeat business. Constructed company's main website wireframe, wrote all content, posted all written updates to CMS as well as social media, and singly authored company's industry blog to establish LS Direct as an authority on direct marketing best practices. Conducted and fulfilled all research, writing and editing support for all marketing/PR communications inclusive of promotional materials, website content, press, social media, presentations, newsletters and correspondence. Ensured compliance with unified messaging, image and marketing/sales plan fulfillment. Served as leader on Salesforce CRM, content management, event management and community relations.

Provided web-centric, PR-dominant marketing solutions to local upstart businesses, nonprofits, artists and musicians. Service offerings included strategic planning, marketing/PR planning, event planning/management, brand activation, content writing for website/peripheral marketing materials, keyword communication strategy, account management, media outreach, development of organizational guidelines (SOP), presentation/webinar content creation, press kit preparation/distribution, B2B/B2C engagement, employee training and press release writing/administration. Company's competitive advantage was to offer clients balanced online and offline representation of products/services. Diverse client list included corporate fitness trainer, fashion designer/retailer, African mission project, music education, healthcare, industrial arts center, visual artists, beauty salon, childcare, and civic organizations.

Marriottsville, Maryland, Us

Crafted the first & only internal PR position of its kind for this 370-bed, Level II Trauma Center hospital. Administered an annual budget of $800K and effectively eliminated 7% in departmental expense. Managed a diverse workforce of 30, comprised of union, non-union, and volunteer staff. Directly supported VP of public relations duties, inclusive of employee newsletter content, speaking engagements, advertising/PR agency logistics, Board of Directors/Foundation Board meetings & community/press interface. Served as public liaison to all customers (known as guests) inclusive of physicians, patients, community and employees. Designed custom tools, communications, and curriculum for hospital-wide, front line employees to improve employee engagement and customer satisfaction based. Pilot team leader for Quint Studer's MANSYS for cultural change in healthcare. Promoted and managed "National Healthcare Employee Week" event, as well as one cardiac center fundraiser. Featured human resource (HR) educator and event planner for healthcare best practices and customer retention.

Responsible for a $250K marketing budget over the initial four (4) years of business. With owner, helped generate sales of over $1 million for this upstart company by 2001. Created majority of written content for print collateral, direct mail, tradeshow/telephone sales scripts, and website. Exclusive development and management of client accounts (5,000+ contacts) for CRM. Innovative Management Solutions, Inc. is now known as RightProcess. Originally, it worked with call centers to define primary business processes and manage people to documented procedures. Now, RightProcess works with all organizational departments to derive actual value from their defined policies and procedures.

Toyota City, Aichi Prefecture, Jp

Held nine distinct management titles within the NY Region and corporate headquarters in the areas of dealer placement, market representation, business management, distribution, fleet and field sales (parts/service/vehicle). Directly responsible for all vehicles ordered and allocated into tri-state New York Region in the 1993 model year (approximately $800 Million worth of inventory), working with international and domestic logistics from Port Newark (NJ) as Regional Distribution Manager.Oversaw the compliance of 114 dealerships to Toyota's management, capital and facility standards, while prospecting, qualifying and recommending new Toyota dealer candidates. Earned two (2) District Manager of the Year Awards (1989 and 1991) in the sales territories of northern New Jersey, and then in the five boroughs of New York City. Served as kaizen team leader for the National Pilot District Team, Toyota's effort of re-engineering the field sales force to better meet the needs of the customers, which was adopted by Toyota in 1995. Reported directly to Toyota's National Group Vice Presidents as National Pilot District Team leader.