Alice Xerri's Location
Thomastown, Victoria, Australia, Australia
Alice Xerri's Contact Details
Alice Xerri work email
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Alice Xerri personal email
n/a
About Alice Xerri
Creating content that clicks with real people is what I do best. As an independent content marketing consultant, I help businesses in the B2B space tell their stories in a way that’s relatable, engaging, and drives results. Whether it’s writing a case study, SEO blogs, or web copy, I make sure your message hits home.I've had a pretty diverse career, working in both B2B and B2C marketing across tech, finance, eCommerce, and more. I’ve led brand strategies, managed content teams, and helped launch some pretty cool projects that drove great results. Now, I’m channelling all that experience into helping businesses like yours.𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽:✔️ 𝗖𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝗶𝗲𝘀 (𝗳𝗿𝗼𝗺 $𝟭𝟬𝟬𝟬)Turn your success stories into something special. Because let's face it - nobody wants to read another boring case study.✔️ 𝗦𝗘𝗢 𝗮𝗿𝘁𝗶𝗰𝗹𝗲𝘀 (𝗳𝗿𝗼𝗺 $𝟭𝟰𝟬𝟬)Write the kind of articles people actually want to read (and share). Plus, they'll help boost your website traffic too.✔️ 𝗲𝗕𝗼𝗼𝗸𝘀 & 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀 (𝗳𝗿𝗼𝗺 $𝟮𝟱𝟬𝟬)Package up your expertise into easy-to-read guides that your audience will love. Perfect for building trust and bringing in leads.✔️ 𝗪𝗲𝗯 𝗰𝗼𝗽𝘆 (𝗳𝗿𝗼𝗺 $𝟲𝟬𝟬)Create website content that speaks to your audience, not at them. Simple words that get your message across and help you sell.✔️ 𝗘𝗺𝗮𝗶𝗹 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 (𝗳𝗿𝗼𝗺 $𝟰𝟬𝟬)Write emails your subscribers will look forward to opening. No pushy sales talk - just content that connects and converts.✔️ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 (𝗣𝗢𝗤)Build a solid plan that sets you up for long-term success. Because random posts here and there just don't cut it anymore.If you’re looking to create impactful content and connect with your audience in new ways, reach out at:📧 alice@axcontent.com🌐 axcontent.com.au
Alice Xerri's Current Company Details
Alice Xerri Work Experience Details
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Marketing ConsultantAx ContentThomastown, Vic, Au
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Independent Content Marketing ConsultantAx Content Oct 2023 - PresentMelbourne, Victoria, AustraliaI’m all about helping businesses find their voice and share their stories. As a one-person content marketing consultancy, I work closely with clients to create content that’s not only effective but genuinely connects with their audience.I specialise in:• Case studies: creating compelling narratives that showcase client success.• Blog posts: writing engaging, informative content that drives action.• Web copy: developing clear, on-brand copy that resonates.• Agency support: help with whatever you need, when you need it.• Strategy & planning: a comprehensive social or content strategy to guide your content.I handle everything from strategy to execution, making sure every piece of content serves a purpose and drives results. Whether it’s boosting brand awareness, increasing engagement, or driving conversions, I’m here to help businesses succeed with content that works.Looking for content support? Book a call via the website: axcontent.com.au
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Product Marketing & Content ManagerDisplaysweet Jan 2024 - Aug 2024Melbourne, Victoria, AustraliaAt DisplaySweet, I led the content and product marketing strategy for a leading PropTech company, overseeing the transition to a new website platform, expanding our social reach, and streamlining processes for more efficient content production. My work focused on enhancing our digital presence, driving engagement, and delivering a more customer-focused approach.• Led a comprehensive brand change, redefining product and cohort terminology to create a more customer-focused GTM strategy that simplified our messaging and boosted clarity.• Transitioned our entire website from WordPress to Webflow, expanding our content from just 6 core pages to 30. This new structure, paired with a fresh tone of voice and format, drove a 175% increase in traffic and resulted in 4 inbound marketing deals worth $455k.• Built and implemented a content and social media strategy spanning blogs, news articles, and case studies, which boosted organic traffic by 204%.• Grew LinkedIn and Instagram reach by 132%, maintaining an engagement rate of 1-3%.• Designed two versatile client case study templates to be used alongside AI (ChatGPT), cutting down production time by over 80% while ensuring our content remained benefit-led and conversion-focused.Unfortunately, after a restructure due to cost-cuts, my role at DisplaySweet has been made redundant as of August 2024. -
Content ManagerGuildsuper Mar 2023 - Dec 2023Melbourne, Victoria, AustraliaWorking across two Superannuation funds, GuildSuper and Child Care Super, this role focused on producing content for our members to educate them on financial topics - improving brand awareness, engagement, and funds under management.• Transformed GuildSuper’s online presence by using a fresh tone of voice across the new website, increasing traffic on the site by 51.5% and engagement by 15%.• Led a targeted social media campaign across organic and paid Instagram and Facebook, scheduled in Sprout and Meta Business Suite. Managed the creation and execution of 9 educational Reels and carousel images. These reached over 35,000 accounts (an increase of 10% vs. previous campaigns), with the best performing video reaching 6,700 accounts on Facebook.• Crafted content using Adobe Photoshop and Canva to enhance the employer communication to members, including website banners, intro letters, and other marketing materials. This brought in over 9K new member sign ups through employers since March 2023. • Updated the design, tone of voice, and structure of employer pitch decks using PowerPoint. These drove 738 new employer registrations.As of September 2023 GuildSuper and Child Care Super have been acquired by another fund, and therefore my role, along with many others in my team, has been made redundant effective 14 Dec 2023. -
Content Marketing ManagerSmartcompany May 2022 - Mar 2023Melbourne, Victoria, AustraliaSmartCompany is a media publication that focuses on small business news. The parent company, Private Media, also owns Crikey and The Mandarin.My role as Content Marketing Manager began with managing a variety of campaigns for clients - with a focus on content, but quickly transitioned to a focus on content and promotions around events & webinars.• Led end-to-end partner campaigns for 10+ clients such as AWS & Employment Hero, across sponsored articles, eBooks, social, eDM and display ads, with a focus on offline and online events.• Created and optimised landing pages on WordPress for campaigns, reporting using Google Analytics and Parse.ly.• Designed creative assets for email and paid social using Figma and Salesforce Marketing Cloud.Brought in 360+ leads for clients through sponsored in-person events, driven directly from LinkedIn lead gen campaigns, eDMs and organic/paid social, with an attendance rate of 48%.• Implemented a new campaign management process, switching from excel spreadsheets to Asana to improve efficiency within the commercial team.• Exceeded benchmarks by up to 150% across impressions, time on page and leads. -
ConsultantCreative Natives Nov 2021 - Jan 2022Melbourne, Victoria, AustraliaCreative Natives is a recruitment agency specialising in connecting creative and marketing professionals with great businesses. My role here was content-driven, with a focus on creating LinkedIn content to drive conversations with both candidates and clients.• Used LinkedIn Recruiter platform to find top talent in the Marketing industry, interviewing 3-10 candidates per day.• Generated over 120K views on LinkedIn through daily posts, focusing on inspiring, educating, and converting.• Generated $20K of revenue through candidate placements in 1 month.• Brought in 1 client within my first month at the agency, resulting in $15K+ revenue for the business. -
Brand ManagerEcosa Aug 2021 - Nov 2021Melbourne, Victoria, AustraliaEcosa is an online sleep-focused furniture and linen company, that during my time there was going through significant growth, targeting over $100m in annual revenue. During my time at Ecosa we expanded into multiple new markets and launched a variety of new products.• Implemented a strategy focusing on sustainability, which included content updates across all platforms, as well as product & packaging re-designs.• Improved brand engagement and awareness through advertising on podcasts, outdoor, PR and brand partnerships.• Most recent success through podcast advertising, generating over $90k revenue in 3 weeks with an ROI of between $6-$7.• Managed and mentored a remote team of 7.• Developed & implemented HR policy benefits, including paid parental leave.• Assisted with the development of recruitment & onboarding processes. -
Senior Content ManagerEcosa Sep 2020 - Aug 2021Richmond, Victoria, Australia• Promoted from Content Specialist to Content Manager within two months.• Boosted conversion rates across the Ecosa website by over 30%, which saw a 60% increase in revenue, through the creation of landing pages and content optimisation AB tests.• Reported directly to the CEO, providing detailed analysis for new internal and external business opportunities.• Analysed and managed the implementation of Google Ads & Social Media Ads, ensuring they were optimised to generate high conversion rates, with low cost per conversion.• Managed a team of specialist content writers, marketers & designers, managing performance and ensuring KPIs were in line with business objectives.
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Content SpecialistEcosa Jul 2020 - Sep 2020Richmond, Victoria, Australia• Increased conversion rates across the Ecosa website by up to 20% through writing and testing engaging content.• Utilised exceptional writing, editing and proofreading skills to produce engaging and error-free content across all platforms.• Managed the implementation of Google Ads & Social Media Ads, ensuring they were optimised to bring high conversion rates, with low cost per conversions.• Coordinated all current marketing activities across 5 countries while building relationships with external partners and agencies.
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International Marketing ExecutiveRm Plc Oct 2017 - Aug 2019Nottingham, United KingdomRM plc is the parent company of both TTS and Consortium. Both of these companies sell educational resources to schools. TTS focused on educational toys and supplies, whereas Consortium's product range focused on stationery, furniture, and other basic school needs. My role at RM plc focused around promoting the product ranges to International Schools that taught a version of the British curriculum.• Managed, introduced, and developed the TTS and Consortium international brands in over 84 countries. • Increased sales and brand exposure in International Schools by developing new printed collateral on Adobe InDesign, and eDM’s via DotMailer.• Ranked RM Resources as the number 1 educational supplier worldwide.• Grew Twitter followers by 50% in 12 months through daily posting, competitions, and regular engagements with influencers in the educational space. -
Marketing AssistantNottingham Trent University Sep 2015 - Jul 2016Nottingham, United KingdomMy role at Nottingham Trent University was within the School of Art & Design, which focused on increasing application numbers and student/prospective student engagement.• Assisted in the planning and execution of events, including stock management, setup, and training student volunteers.• Increased application numbers for the School of Art & Design by over 10% year-on-year through events, news stories, and student and staff profiles.• Managed regular data downloads from Microsoft CRM and sorting, mail merging, and providing letters digitally to a mailing house for undergraduate offer packs.• Managed email campaigns using Microsoft Dynamics CRM and Exact Target, communicating with enquirers and offer holders to segmented audiences.• Designed & sent over 1,000 offer packs to prospective students that had received an offer from NTU. Resulting in a conversion of over 85%. -
Marketing InternSenior Internet Ltd Jul 2014 - Apr 2015Nottingham, EnglandSenior Internet is a web design agency based in Nottingham.• Used Google Analytics to track the performance of website campaigns for 5+ clients, providing insights and recommendations for improvement.• Conducted market research and competitor analysis to identify opportunities for client growth and to stay informed about industry trends.
Alice Xerri Education Details
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Ascento Learning & DevelopmentDigital Marketing -
Grantham CollegePass
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Kesteven And Grantham Girls School
Frequently Asked Questions about Alice Xerri
What company does Alice Xerri work for?
Alice Xerri works for Ax Content
What is Alice Xerri's role at the current company?
Alice Xerri's current role is Marketing Consultant.
What is Alice Xerri's email address?
Alice Xerri's email address is al****@****.com.au
What schools did Alice Xerri attend?
Alice Xerri attended Nottingham Trent University, Ascento Learning & Development, Grantham College, Kesteven And Grantham Girls School.
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