At the start of January 2021 I was awarded the responsibility to also manage South East Asia as a market.

As the Beauty Sales & Brand Manager for AUNZ, I am responsible for the strengthening of current retail partner relationships and the fostering of new business. Key responsibilities include:• Key account relationship management both internal & external stakeholders• Seasonal Planning for marketing & education initiatives to drive sales• Responsible for meeting sales targets• Forecasting annual projected sales $• Track, report and respond to sales vs budget and sell in performance on multiple retailers• Build strategies for new business and sales opportunities • Trading assortment, discontinuations, negotiations with the retailers• Showcasing new season skus & tailoring assortments with retailers• Monitor & plan Visual Merchandising for both B&M stores and dot com

I was hired as the first Ecommerce Category Manager in Australia for Sephora AU NZ. I was responsible for all categories - skincare, makeup, fragrance, haircare and sales for the ecommerce business. I worked alongside the Retail Category Manager to create an Omni Shopping experience for our customers. With the decision to create an Omni Team Structure to match the Omni Shopping Experience I was awarded the Category Manager for Skincare, Haircare and Wellness in approx April 2018. Key Achievements:- Responsible for the highest brand count in the business 60+ brands - Pioneered the launch of a new category to the business 'Wellness" - now available in Sephora's globally- Acquired/onboarded over +20 brands in 2018, +15 brands in 2019- Worked on multiple brand legal contracts since starting- Awarded the Category Team Lead for 2x internal business development projects (2018-19)- Demonstrated growth on the categories I work on, and achievement of sales targets- Team Manager for my categories - 2 direct reportsPrimary responsibilities:Brand acquisition/Sales PitchBrand Legal ContractsBrand Rationalisation/Assortment PlanningSpace Planning for Store NetworkBudgets & Reporting ManagementStrategic Planning for CategoryTeam Leadership & Management of Direct ReportsSupplier relationshipsDemand PlanningOTB management Collaboration with all Teams - Marketing, VM, Supply Chain, Finance Sales and data analysis

Wanting to build on my experience and continue to up-skill, I interviewed for the role as International Buyer for Women's Apparel. This role gave me a wealth of knowledge in dealing with international markets, exchange rates and logistics. I travelled to the UK 4-5 times a year to source new brands, meet with current suppliers - range and build strong partnerships. Key responsibilities were:Buying TripsTeam Leadership - 2 direct reporting employeesProduct assortment and range buildingBrand relationshipsBottom up build financialsEnd of season SWOTCompany tradesWeekly sales analysis & reportingTrend forecastingManage Assistant Buyer and AdminMerchandise planning

I was promoted to the Men's Apparel Buyer for Mainstream at THE ICONIC. I was in this role for almost 2 years. I managed more than 70% of the total open to buy (OTB) for the department. I looked after a mixture of local and international brands. I managed two employees during this time, an Assistant Buyer and Vendor Management Admin. Despite working on a challenging part of the business, I was able to show consistent growth year on year (YOY) for the Department. Key responsibilities were:Team LeadershipBrand acquisition and legal contracts Brand relationshipsProduct assortmentTrend forecastingMarketing and production - to boost salesCompany tradesMerchandise planningBottom up build financialsDaily-weekly sales analysis and reportingReplenishment

As Assistant Buyer, I was part of the team to first bring sports as a category onto THE ICONIC. During this time; brand acquisition, pitch decks, strategy builds, marketing initiatives and legal contracts were all part of the extra skills I used, as well as my core buying tasks outlined below to make this department a success. Key Responsibilities:Replenishment orders Supplier sell through reports Weekly trade reporting & presentation Assisting in showings & seasonal ranges CAYG markdowns Post seasonal company review

I worked as PR Account Executive at Trimex, Australia's largest marketer and distributor for the domestic export and duty free markets for fragrances and beauty products.My role was to build relationships with the Beauty Editors - to gain editorial exposure for our press releases and to get them to attend our brand events. Due to my performance, I was put in charge of two fragrance launches in the APAC region for Nina Ricci exceeding the media coverage & sales target set.

In this position I worked directly with the Head of Public Relations in the Asia Pacific Region on Gartner Summit Events, social media commentary, and wrote media releases on for the government and private sector, many of which were printed in local and international medias.