Alice Kim Email and Phone Number

Focused role in Downstream Marketing, with experience in developing global product strategy, executing product launches and sustaining product campaigns collaborating with cross-functional and regional partners. Engagement with HCP Key Opinion Leaders (KOLs) and gathering Voice of Customer to inform current and future product portfolios.

- Collaborate with product managers and sales to identify new marketing opportunities- Coordinate and support US and International tradeshow and customer facing promotional activities- Manage physician contracting and physician engagement planning- Help develop marketing collateral and manage production based on field need- Recommend action, scheduling and planning projects, estimating cost and managing projects to completion- Facilitate and coordinate marketing activities with geographic areas to increase teamwork and build partnerships

Worked cross-functionally with the design team and online sales team to implement ROI driven market strategies for the launch of new products surrounding new mobile device announcements. Created SEO driven copy for the e-commerce website and necessary marketplaces, such as Amazon and eBay. Spearheaded development of creative briefs surrounding each launch while overseeing completion of digital assets. Included writing product copy, creating product decks, organizing newsletter campaigns using MailChimp, and scheduling press releases for a catalog of 150+ products.Communicated regularly with industry experts and social media influencers across Youtube, Twitter, Facebook, and Instagram to organize collaborations that increased brand and product awareness during and between major device launches to sustain brand awareness.

Led collaboration of brand development with one of South Korea's top beauty manufacturers to create a beauty line for promotion in North America. Created new business contacts and managed multiple vendor accounts with major and individual retailers on running and new potential items. Facilitated business relationships, attended trade shows and conventions to organize meetings with buyers such as CVS, Ulta, NYX.