With 20+ years as a B2B marketing leader and consultant, I've helped companies from entrepreneurial start-up to global brand build awareness and reputation that attracts business buyers, partners and investors to fuel growth.💡 From Strategic to Tactical: Experience developing business and marketing strategies, executing tactical plans and measuring marketing success.📈 From Start-up to Global Brand:I've worked in very hands-on start-ups like Enlighten and Knack, growth companies through successful exits, and global brands like HP.🚀 Inspired by technical innovation:I started my career as a software engineer before making my way into product management, product marketing, marketing communications and marketing strategy. I still love to dive into the technical details of product and solution innovation and most importantly understand and communicate value for customers.💥 Practical ways I can help:-Go-to-Market strategy-Project and agency management -Paid and organic digital advertising (SEO, SEM, LinkedIn campaigns, etc.)-Creative campaign design-Content from website to blog to social media-Writing for PR, case studies, guides, whitepapers and more-Event planning, coordination and executionMost recent work as Director of Marketing at CHASM:📣 "Alice is a remarkable cross-functional team leader. She excels at gathering input from various stakeholders, methodically integrating diverse perspectives, and producing final outputs that align with our strategic goals." - Ina Jiang, VP Consulting with Go-to-Market Lab:📣 “Working with Alice was fantastic. We had a product but we didn’t know how to draw an audience. That’s where Alice came in. I can say quite honestly, we could have done none of this on our own!” -Dr. Steve Spear, MIT Professor, Author, and Start-up Founder of See-to-Solve➡️ Email me at alice.fackre@gmail.com to arrange a call