Alice Fernandez-Krawczyk Email & Phone Number

Sarasota, Florida Area

• Responsible for copywriting all marketing materials including newsletters, press releases, advertisements, media scripts, blogs, and search engine friendly web copy.• Coordinate and maintain social media sites including Facebook, Twitter, LinkedIn and Instagram.• Design and disseminate engaging digital newsletters and e-mail marketing campaigns.• Develop and implement successful strategic marketing plans for clients from across a wide range market segments.

Sarasota, Florida Area

• Attracted and engaged prospective students in order to determine their educational needs.• Provided counseling in order to help guide students into the appropriate career path.• Coordinated with various departments including financial aid, registrar, and bursar toensure the successful transition of new students into their individual programs.• Maintained current knowledge of program offerings and their respective career potentials.

Sarasota, Florida Area

• Ensured client needs were met in a cost-effective and time-efficient manner.• Contributed to strategic business planning and market analysis for a variety of clients from a broad spectrum of industries.• Organized client trade shows and conducted research to ensure maximum exposure.• Translated websites, advertisements and collateral materials into Spanish.

Ewing, New Jersey

• Collaborated on re-branding strategy and implementation for the entire security division of OSI Systems, Inc.• Successfully executed over 12 trade shows per year.• Participated in the design and copywriting of all marketing communications.• Developed and coordinated quarterly company newsletters.

Bradenton, Florida

• Effectively managed a $900,000.00 trade show and training budget.• Developed integrated sales and marketing strategies for over 30 trade shows per year.• Designed and purchased trade show properties for all market segments.• Developed a successful follow-up program for trade show, advertising and Internet leads.• Successfully coordinated monthly product and sales training seminars attended by over 300 sales managers and distributors per year.• Translated packaging and collateral into Spanish for distribution in Latin America.• Developed and implemented ongoing promotions designed to increase pull-through sales.

M.B.A., Marketing, 4.0

Activities and Societies: Puerto Rico Chamber of Commerce, Secretary, U.I.P.R. Metro Chapter (2006 - 2007), Asociación de Estudiantes.

B.A., Psychology

James Dickson Carr Scholar