Alice Fernandez-Krawczyk Email & Phone Number

Sarasota, Florida Area

• Responsible for copywriting all marketing materials including newsletters, press releases, advertisements, media scripts, blogs, and search engine friendly web copy.
• Coordinate and maintain social media sites including Facebook, Twitter, LinkedIn and Instagram.
• Design and disseminate engaging digital newsletters and e-mail marketing campaigns.
• Develop and implement successful strategic marketing plans for clients from across a wide range market segments.

Sarasota, Florida Area

• Attracted and engaged prospective students in order to determine their educational needs.
• Provided counseling in order to help guide students into the appropriate career path.
• Coordinated with various departments including financial aid, registrar, and bursar toensure the successful transition of new students into their individual programs.
• Maintained current knowledge of program offerings and their respective career potentials.

Sarasota, Florida Area

• Ensured client needs were met in a cost-effective and time-efficient manner.
• Contributed to strategic business planning and market analysis for a variety of clients from a broad spectrum of industries.
• Organized client trade shows and conducted research to ensure maximum exposure.
• Translated websites, advertisements and collateral materials into Spanish.

Ewing, New Jersey

• Collaborated on re-branding strategy and implementation for the entire security division of OSI Systems, Inc.
• Successfully executed over 12 trade shows per year.
• Participated in the design and copywriting of all marketing communications.
• Developed and coordinated quarterly company newsletters.

Bradenton, Florida

• Effectively managed a $900,000.00 trade show and training budget.
• Developed integrated sales and marketing strategies for over 30 trade shows per year.
• Designed and purchased trade show properties for all market segments.
• Developed a successful follow-up program for trade show, advertising and Internet leads.
• Successfully coordinated monthly product and sales training seminars attended by over 300 sales managers and distributors per year.
• Translated packaging and collateral into Spanish for distribution in Latin America.

M.B.A., Marketing, 4.0

Activities and Societies: Puerto Rico Chamber of Commerce, Secretary, U.I.P.R. Metro Chapter (2006 - 2007), Asociación de Estudiantes.

B.A., Psychology

James Dickson Carr Scholar