• Supported the sales team in developing and implementing customer experience strategies.• Designed journey maps to identify business opportunities and enhance the tech portfolio.• Developed demo frameworks based on vertical expertise in collaboration with cross-functional teams.• Conducted competitor analysis and market research.

As part of our CEMS Business Project, our team was assigned to uncover what Gen Z expects from luxury Maisons across the customer journey and what the company should provide in terms of service in the future for Cartier, one of the subsidiaries of the Richemont Group.

• Oversaw the brand's creative direction, including product development for crochet ready-to-wear and accessories.• Led the creation and execution of marketing campaigns and enhanced post-purchase customer experiences.• Managed social media, designed the online experience, and spearheaded CRM initiatives.• Programmed and maintained the company website and e-commerce operations.• Supervised a team of 9 women in the production line.

Supported all activities related to the Management team, including:• Assisting in monitoring and maintaining results from invested companies.• Collaborating on research and market analysis.• Supporting the creation of reports and presentations.

• Planned logistics for first and last-mile delivery of perishable products.• Contracted logistics services for cargo transportation.• Defined logistics expansion strategy based on demand density, traffic restrictions, number of delivery points, and average order value.

• Supported social media content creation• Identified and prospected potential partners• Contributed to the development of content and the structure of the platform