Driving global partner marketing and go-to-market for Coupa’s global technology partner program, including leading the overall marketing strategy for the Coupa App Marketplace.• Designing high-impact partner marketing campaigns to drive awareness and generate pipeline.• Creating compelling content to enable sales, market to-partners and through-partners, and demonstrate value-add to customers. • Executing customer adoption and promotional marketing campaigns to create profitable growth.• Growing a team of channel marketers to support the expansion of Coupa’s partner program.

As global head of customer advocacy and social media, I strategically rebuilt the customer success program and team by developing creative campaigns to convert customers to brand champions.• Merged all external programs by creating omni-channel activations and experiences for customers through testimonials, speaking opportunities, and piloting a 50-person Customer Advisory Board.• Established trust with CxO’s to influence pipeline and validate market position.• Developed a social media strategy to grow all channels by 5% each quarter, while implementing an employee advocacy program.

Growth Marketing, Collaboration Technology GroupLed developer and product marketing for Cisco’s cloud collaboration platforms: Cisco Webex and Tropo.• Drove product launches, strategy for developer events and hackathons, account based marketing campaigns, development of sales enablement assets, and managed analyst relationships. • Generated differentiated content for new product APIs and SDKs by inspiring developers and partners to join a new developer program and launched the $150M Webex Innovation Fund.• Managed strategic partnerships with alliance partners, system integrators (SIs), and independent software vendors (ISVs) to showcase hardware and software integrations by launching the Webex App Hub.• Designed and built an extensive brand ambassador program of over 2,400 evangelists to drive brand awareness, customer product adoption, new sales opportunities, and ecosystem growth.• Led thought leadership campaigns for intelligent virtual assistants for meetings with the acquisition of MindMeld (AI/ML platform).

Product & Solutions MarketingManaged business operations and organizational direction, including strategic planning, prioritization of programs, alignment of cross-functional processes, and benchmark analysis to meet company initiatives. • Managed program operations and go-to-market strategy planning for marketing initiatives while reengineering processes to drive consistent launches. • Operated over $18 million of company-wide resources to Cisco’s Data Center and Collaboration Marketing portfolio • Reengineered go-to-market processes to drive efficient and consistent messaging across product and marketing functions

Worldwide Customer OperationsIncreased customer satisfaction score by 8%, reduced global support cases by 7%, and improved Cisco’s service sales cycle time by analyzing and reengineering systems processes. • Built an external community to promote self-support for over 30,000 partners and customers. • Built an internal web-based reporting tool to provide customizable metrics and trending reports.