Alice Joowon Shin Email and Phone Number
As a seasoned business development and product management leader with over 14 years of experience spanning the tech, biotech, and entertainment industries, I specialize in strategic product design, project management, and optimizing user experiences to drive global user engagement and growth. My career is characterized by a deep-seated passion for blending music with cutting-edge technology, and my efforts have consistently resulted in successful go-to-market strategies and significant increases in user engagement across various platforms.At the helm of Empire Studios, I founded and grew an AI-driven SaaS platform that revolutionizes the way underrepresented musicians create, book gigs, and build community. Our platform's advanced recommendation engines and user-focused features have driven a 200% surge in user engagement, with our international events and targeted digital strategies expanding our reach to over 15 countries.Educated at Columbia Business School, I'm pursuing an MBA with a concentration in Media & Technology and Entrepreneurship, supported by a merit fellowship. My academic endeavors are complemented by leadership roles in student government, Venture Capital Club and Media Management Association, where I continue to hone my skills in strategy and innovation.Previously, I've held pivotal roles at Amazon Web Services, where I developed key B2B partnerships and strategic initiatives that positioned AWS as a leader in IoT solutions, and at Celltrion, where I led successful market entry strategies into Asia Pacific, LATAM, and European markets, significantly boosting regional revenue and market penetration.I am driven by a mission to integrate AI, data analytics, and emerging technologies to redefine industries and create dynamic, growth-focused marketing strategies. As I continue to forge paths in tech and media, I aspire to be a catalyst for innovation and a champion for transformative change in the global market.
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Operations - Last Mile Delivery Driver Platform월마트United States
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Founder & CeoEmpire Studios Nov 2022 - PresentBronx, New York, Us• Engineered an AI-driven feature within the platform that analyzes user interaction data—including click durations on music files and navigation patterns across artist profiles—to accurately map musician fanbase demographics and behaviors. This technology successfully matched musicians with consumer brands for endorsements, increasing collaboration opportunities by 40% and boosting platform engagement by 65%• Orchestrated over 30 major music events globally, including headlining performances at the Olympics and the World DJ Festival, attracting an average attendance of 20,000+ per event, and amplifying the platform's visibility across 15+ countries. • Enhanced artist representation on the platform by 60%, connecting with and securing over 69 top industry players, which led to a 40% year-over-year growth in audience reach and a 25% increase in platform subscription rates.• Diversified talent pool by 60%, directly influencing a user base growth of 35% annually and positioning the platform as a pivotal player in the global talent management space for the Asian, African and Latin music markets. -
Senior Technical Business DeveloperAmazon Web Services (Aws) May 2023 - Aug 2023Seattle, Wa, Us• Spearheaded the GTM strategy for a partner funding program focused on cloud migration, directly contributing to unlocking $1B in IoT revenue and securing a 60% YoY increase in cloud service adoption among key enterprise clients• Leveraged advanced data analytics and financial modeling to reduce customer acquisition costs by 40%, saving the company an estimated $4M in marketing expenses within the first year, demonstrating market analysis and strategic planning capabilities• Engineered a partnership strategy with Siemens, enhancing project collaborations by 50% across sectors such as smart manufacturing and AI/ML, projecting a 30% increase in market penetration and a potential revenue uplift of $50M in three years. -
Business Development Director (Argentina) & Product Manager (Latam)Celltrion Inc Jan 2019 - Nov 2022Incheon, Kr• Drove LATAM market penetration by establishing 20+ strategic partnerships, resulting in a 75% surge in client base and a 45% increase in regional revenue, thereby boosting full-cycle sales and product coverage.• Led a cross-functional team of 50 to streamline end-to-end product lifecycle processes, achieving a 90% reduction in time-to-market for new product launches and ensuring 99% on-time product delivery to major partners.• Orchestrated a $130M marketing initiative, enhancing brand visibility by 80% across digital and physical events platforms, and employing data-driven strategies that improved ROI by 55% on marketing spend. -
Business Development Manager (France)Celltrion Inc Jan 2018 - Dec 2018Incheon, Kr• Spearheaded the establishment of a new French subsidiary, growing the team to 20+ cross-functional professionals and achieving operational autonomy within 6 months, directly contributing to a 50% improvement in market response times.• Negotiated and secured a landmark 5-year distribution agreement valued at $520M with key partners, resulting in a 2x increase in brand engagements at events and media platforms.• Engineered strategic marketing campaigns that doubled client acquisition in the European market, leveraging deep market insights to tailor offerings, which led to a 100% increase in strategic financial partnerships across the region.
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Business Development Associate (Sri Lanka And Indonesia) & Product Manager (Asia-Pacific)Celltrion Inc May 2015 - Dec 2017Incheon, Kr• Led the strategic entry into 5 new countries, overcoming significant regulatory challenges and achieving a 80% market share increase within the first year, thus solidifying the brand's presence in the Asia-Pacific regions.• Implemented a comprehensive scoring card system for evaluating potential partners, leading to a 50% increase in operational efficiency and enhancing product availability and visibility• Initiated and managed a targeted marketing campaign that captured a dominant 60% market share for newly launched products in its debut year, demonstrating capability in executing strategies that resonate with industry needs and consumer preferences.
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A&R RepresentativeItomy Musictainment & Humap Contents Nov 2011 - Dec 2019• Managed and optimized production schedules for 5 major album projects, collaborating with music producers to slash production costs by 60%, highlighting efficiency in high-stakes project management.• Directed marketing campaigns for 2 major album releases, driving a 60% increase in pre-orders and enhancing streaming numbers by 75% within the first week, showcasing the ability to leverage digital platforms for maximum reach.• Negotiated and secured partnerships with 4 leading music streaming platforms and online retailers, resulting in a 40% uplift in online album visibility and sales, demonstrating strategic business development skills in the digital music distribution space.
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Program ManagerWorld Dj Festival Jan 2010 - Dec 2019• Directed the Seoul World DJ Festival and MT Festival, increasing attendee engagement by 40% and attracting over 50,000 participants through strategic event management and dynamic programming.• Engineered a global promotional campaign for the EDM DJ competition, doubling international attendance by 50% and expanding the festival's global footprint through targeted social media marketing.• Designed and executed interactive on-site activations, amplifying the festival's online presence with a 120% increase in social media mentions and enhancing user engagement metrics by 75%. -
Sales Excellence (Business Analyst)Microsoft Nov 2013 - Nov 2014Redmond, Washington, Us• Enhanced revenue forecasting accuracy by 95% through the implementation of advanced data analytics, dissecting key revenue drivers across channels, products, and regions, pivotal for strategic decisions in a competitive digital landscape.• Boosted partner engagement and product performance by 50%, using advanced account management strategies, leading to a strategic increase in revenue by $35M through targeted marketing and optimized go-to-market strategies for digital services.• Pioneered go-to-market plans that achieved a 120% target exceedance, maximizing market penetration and profitability, in a market where audience engagement is key. -
Established Products Business Unit MarketingPfizer Jan 2012 - Feb 2012New York, New York, Us• Assisted strategy developments for Pfizer Generic brand promotion by conducting competitor and consumer research and analysis• Supported communication with PR and legal agency regarding marketing strategies• Developed a Pfizer Public Health Care Program• Prepared several press conference presentation materials for Pfizer Asia Pacific Head• Monitored the local media on the newly launched products -
Commercial Development AssociateLvmh Sep 2010 - Aug 2011Paris, Fr• Orchestrated promotional strategies for 10+ nation-wide fashion shows and trade events, driving a 90% increase in client revenue, through innovative marketing that captivated target demographics in the luxury brand sector.• Implemented simultaneous interpretation services in 3 languages, catalyzing a 60% surge in international partnerships, enhancing global communication and collaboration in markets across Europe and Asia.• Collaborated with luxury brands DKNY, Frank Boclet, and Emmanuel Ungaro, boosting brand recognition by 65% through strategic marketing campaigns, influencing buyer decisions in highly competitive luxury markets.
Alice Joowon Shin Education Details
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Columbia Business SchoolMedia And Technology -
Hanyang UniversityBusiness Administration
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Isc ParisInternational Business
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Baylor SchoolHigh School Diploma
Frequently Asked Questions about Alice Joowon Shin
What company does Alice Joowon Shin work for?
Alice Joowon Shin works for 월마트
What is Alice Joowon Shin's role at the current company?
Alice Joowon Shin's current role is Operations - Last Mile Delivery Driver Platform.
What schools did Alice Joowon Shin attend?
Alice Joowon Shin attended Columbia Business School, Hanyang University, Isc Paris, Baylor School.
Who are Alice Joowon Shin's colleagues?
Alice Joowon Shin's colleagues are Cheyenne Fulton, Fernando Yañez Domínguez, Chase Kito, Francile Charles, Tyrese Wilson, Meredith Bailey, Michelle Dela Cruz.
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