Alice Lam Email & Phone Number

Orange County, California Area

Vancouver, Canada Area

- Lead the development and launch of marketing collateral for new and existing product lines including sales aids, web content, advertising, and presentation material- Provide direction to third party vendors and agencies in the development of marketing collateral and advertisements - Collaborate with cross functional teams to ensure alignment of product messaging and requirement- Plan and manage logistics for corporate booth, events, and promotional material for national conferences and trade shows- Develop and implement new brand identity in rebranding initiatives - Orchestrate new product launches and sales training - Conduct competitive analysis to ensure differentiated brand identity across all marketing channels - Maintain corporate and product website content- Execute marketing initiatives with sales activities including pre/post conference promotions, direct mail, and surveys to increase product awareness - Create, analyze, and monitor effectiveness of Google Adword/PPC, social media, and email campaigns Manage an annual marketing budget of over $3M, perform quarterly forecasting, and devise cost-reduction initiatives- Oversee the alignment of marketing activities with PR and investor's relations- Engage patient advocacy groups through webinars, focus group meetings, email campaigns and newsletters

Vancouver, Canada Area

- Develop marketing and sales strategies to increase brand awareness and to penetrate existing markets for capital equipment sales- Generate leads through cold calling, attending conferences, and tender bids for sole sourcing contracts

Santa Clara, Ca

- Effectively managed the west coast territory of the United States with over 100 systems and achieving - Provided technical and application support to customers in Pharmaceutical Development and Quality Control laboratory environments - Conducted end user training to engage customers in new technology- Acted as a subject matter expert in new product development project teams- Coordinated user meetings and tradeshows with the Sales and marketing team to prospect future sales opportunities- Gathered and analyzed field information about user preference, current and upcoming needs and applications, and trends to guide product development and engineering - Experienced with Salesforce in Customer Relationship Management

Toronto, Ontario, Canada

• Organized, prepared, and processed consumables under controlled manufacturing conditions and lot traceability, certificate of analysis • Performed alpha and beta testing of the iCE280 software

Toronto, Ontario

Recipient of the Undergraduate Student Research Award (USRA) from the Natural Sciences and Engineering Research Council of Canada (NSERC) in the development of the instrument prototypes in Capillary Isoelectric Focusing (CIEF) separation techniques

Burlington, Ontario

• Assisted in method development in the analysis of Pharmaceuticals and Personal Care Products (PPCPs) in water matrices in collaboration with the National Water Research Institute (NWRI)

Etobicoke, Ontario

• Analyzed municipal water through solid phase extraction (SPE) and liquid-liquid microextraction (LLME) methods followed by LC/MS/MS and GC/MS analysis in the detection of herbicides and pesticides in sample matrices

Master Of Business Administration (Mba), International Business

Graduate Degree In Business Administration, International Business

The Drug Development Process – An Intensive Seminar

Bachelor Of Science, Chemistry And Biochemistry

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