- Team lead of a 12-member team, with professionals from the fields of mall marketing, digital marketing, PR, CRM, Design & CS, to execute communications across different marketing channels.- Developed marketing strategies for all consignment brands, store openings and eslite HK app to drive foot traffic, new acquisitions and retentions. - Oversaw executions and monitor budget of all in-mall, CRM and digital marketing campaigns via eDMs, social media and advertisements to align with business objectives. - Led and managed both public relations and social media strategies across different platforms to increase brand visibility.- Identified opportunities to reach new market segments to obtain new acquisitions.

- Worked closely with organizational leadership and board of directors to develop business strategies.- Developed yearly acquisition & retention strategies for the markets of Taiwan, Hong Kong & Macau and Japan according to KPIs by data analysis.- Oversaw and monitored global marketing campaigns to drive sales and build brand awareness with aligned brand message across Taiwan, Hong Kong & Macau, Japan, China and Thailand- Worked closely with internal teams for further automatizations and continuous optimisation of customer journey.- Monitored and coordinated workflows to optimize resources.

- Developed & executed creative marketing campaigns & seasonal campaigns according to the sales KPI & market trends.- Collaborated with external partners and internal teams to develop creative ideas, promotion strategies & offline events to maximise the impact of campaigns.- Supervised the team and to ensure all channels are aligned with the brand message.- Planned & monitored performance of affiliate marketing.- Monitored ad performance with hands-on experience on ad optimisations.- Contributed ideas to O2O events, such as pop-up shops, live gigs etc.- Created regular reports of traffic analysis for the purpose of monitor & optimisations.

- Supervised the 10-member team according to the KPI.- Analysed all digital marketing channels and explore opportunities to grow traffic & new members. - Participated in the offline Pop-up store in Tokyo.

- Planned & executed all promotional campaigns with internal teams & external parties to reach reach potential target audience.- Established & maintained social channels for Hong Kong & Macao, including Facebook, Instagram, eDM & APP Push etc.- Monitored, analysed & optimised according to performance data to meet sales KPI.

- Planed and executed marketing events, including music gigs, launch days and training seminars.- Coordinated with the production of marketing materials, including video, eDM & posters.- Conducted interviews with musician and wrote up content.- Managed social channels and kept the website up-to-date.