For over 30 years I have been working as a copywriter or leading creative teams in advertising, promotion, direct marketing and relationship agencies, such as Ogilvy, DM-9, Expressão and RSVP (Jotacom).I was creative director of Sun MRM, from the McCann group, when the agency won several awards, including Abemd's Agency of the Year. At Giovanni DraftFCB, currently FCB Brasil, I led the on and off line team that served the construction company Gafisa and Itaú Unibanco's Retail, Private Banking, Insurance and Endomarketing areas.I've won more than 70 national and international awards, including the Abemd Grand Prix and Special Creativity Awards, 2 Echo and 3 Echo Leader trophies, two Cannes Lions Direct lists, as well as awards in New York Festival, Amauta, and numerous medals at Colunistas Promoção and Colunistas Award.I have also been a judge for several awards, especially the Cannes Lions and John Caples Festival.I leaded All Good Comunicação, a cause marketing agency and also provided creative services for several other agencies, such as Salem, Rapp Brasil, Fábrica and Repense.I graduated in Advertising from ECA-USP and in Journalism from Fundação Cásper Líbero. For 2 years I was also a professor of Advertising Writing at UNIP.After I moved to Portugal, I attended 2 postgraduate courses: Storytelling and Creative Industries and founded Good Content, a content marketing agency (good content.pt).