Alice Ly Email & Phone Number

Pomona, Ca, Us

New York, Ny, Us

New York, Ny, Us

Brand, Content & Community Management for The Smart Wallet

Newport Beach, Ca, Us

• Management of Lifescript’s property, SampleMeMore. (Website, Affiliate, Social, Email)• Content Creation & Website Management on Wordpress platform• Strategic placements of affiliate ads on website generated over $120K/year + other revenue• Management of Social Media profiles for community engagement with 100% response rate• Creation of Weekly Newsletters & Cascade Emails with average open rate of 18%

Irvine, Ca, Us

• Creation and Management of all Social Media profiles/tools for community engagement• Content Marketing creation and curation for the Company Blog (www.lucrazon.com/blog) on Small Business, Ecommerce, Social Media topics• Copywriting for all Lucrazon’s web and marketing materials• Press Release writing & wire distribution via PRNewswire & PRWeb• Voiceover work for all English Lucrazon Commercials and Tutorial Videos/Guides• SEO Management via Microsoft (IIS) SEO Tool & Google Webmaster Tools• Managed and executed new marketing partnerships to fruition• Managed & promoted company’s launch event at Los Angeles Convention Center• Worked closely with Animation & Design Lead to layout and design web/print materials

Taipei, Tw

• Increased Facebook fans/”Likes” by 1900% in a one month span for positive reach• Managed pre-hype and post-launch plans through online ads, unique partnerships, and social media channels within budget• Conducted extensive CPM, CPC & CPA ad analysis for ROI and A/B Testing • Performed SEO tactics on the young website to gain #1 spot of Search Engine Indexing• Spokesperson for Media and game demos resulting in positive Public Relations• Admin of Forums and facebook fanpage to be the “voice” of both Company and Community • Managed the in-house Community Experience Lead's projects and workload PRODUCT MANAGER : November 2011 - October 2012• Assumed live title duties and increased ARPU by 33% within first month of role• Achieved multiple highest revenue goals since Commercial Launch• Developed strategic Item Mall planning releases to promote frequent customer spending• Planned and executed 2 major content patches since Launch, with focus to retain and bring back customers• Managed Weekly Maintenances, testing, and sales to increase revenue• Managed the in-house GM as well as outsourced GM and Customer Support teams

Irvine, Ca, Us

• Developed, proposed and executed a budget-conscious plan for Atlus’ first MMORPG in N. America within a tight deadline• Achieved 60,000 portal registrations goal at launch of game• Community Management on the forums (Invision Power Board) and in-game• Conducted extensive CPM, CPC & CPA ad analysis for ROI and A/B Testing• Developed Social Media marketing and promotions via Facebook, Twitter and YouTube• Conducted monthly newsletters and promotional emails to customer base to increase engagement• Oversaw partnerships and content acquisition including CrunchyRoll videos and flash games

Irvine, Ca, Us

• Managed email and affiliate marketing efforts for 5 game titles (4 MMORPGs, 1 FPS)• Improved and reduced portal website’s registration fall out/churn rate by frequent tests of User Experience flow• Established co-marketing partnerships with payment providers stretch marketing budget• Planned revenue maximization objectives with the Producers on a weekly basis to improve free-to-play to pay-to-play

Irvine, Ca, Us

• Managed and executed B2C and B2B tradeshow events at Comic-Con, Gen Con, Dragon*Con, Penny Arcade Expo, E for All, San Francisco GDC, Austin GDC. In addition to planning opening night parties.• Established Product Sponsorship relations with Alienware and Creative Labs to obtain $20,000 worth of prizes for giveaways and cross-promotions• Established successfully company’s first mass email marketing program- StrongMail

Irvine, Ca, Us

• Managed Event Marketing with first and successful event being E3 Expo, for FPS title War Rock followed by Austin GDC• Managed third party vendors and design teams schedule in swag production and shipment• Handled ESRB and PEGI game ratings and submissions for all game titles• Prepared Press Kits and Clipbooks for media and executive usage

Bachelor Of Arts (B.A.), Studio Arts / Digital Arts

Education record