EMEA lead on consumer products and franchise PRResponsibilities include:- Support the growth of the consumer products business through holistic PR campaigns- Lead and execute high profile consumer PR campaigns for priority CP deals- Develop EMEA wide comms strategy for CP team- Execute B2B profiling of execs in the media landscape

On secondment to Mattel EMEA

On secondment to Mattel EMEA.

Clients included corporate, consumer, trade, and fintech.Responsibilities:-Managing day to day press office functions for multiple brands across corporate and consumer.-Building and managing campaign plans from brainstorming to implementation, including budget management, client and media relations, and on the ground support – this includes major sponsorship events and cross country tours.-Drafting publicity material, including features, press releases, and social media material (across LinkedIn and Twitter)-Maintaining a strong media network to ensure maximum exposure for clients based on changing agendas-Directing and supporting junior members of the team to accomplish shared goals

Responsibilities include:-Day to day press office functions such as answering journalist enquiries, maintaining the media centre on the NFU website and drafting copy.-Clipping broadcast coverage for social media and pulling together posts.-Creating newsworthy and engaging stories to sell into the mediaSector lead for Upland farming, BPS and Education.

HiT Entertainment Division of Mattel:Following on from a successful 6 months assisting the Director of Public Relations EMEA at Mattel, I was offered a further 6 months.Working from both a regional and UK activation viewpoint responsibilities included ensuring the day to day running of the PR and Marketing activities for the content led brands Fireman Sam and Bob the Builder (amongst other brands), liaising with various markets and social media agencies to bring fresh ideas, as well as maintaining corporate partnerships to further the brands. Undertaking sole projects such as the organisation and management of the Fireman Sam: Set for Action premiere and the set up and logistics of an on air promotion with our broadcasting partner including a dedicated microsite. This includes budget management of both projects. Ending all campaigns with the creation of a coverage report, collating various clippings.

Responsibilities include:Writing blog postsEditing VideosEngaging students with the Union's activities