Alice Morgan Email and Phone Number

Evolved and applied cohesive visual identities across multiple finance brands, maintaining consistency with digital brand guides and refining brand elements.Led multiple projects simultaneously in a fast-paced environment, balancing creative execution with strategic business objectives.Collaborated with internal stakeholders to create strong visuals that support our digital content strategy, engaging and delighting our audiences.Executed and produced graphic content across digital, print, social media, and video platforms to represent the brand.Responsible for doing competitive research, designing the look and feel of various brand elements, and refining and iterating on those ideas for various stakeholders.Planned and built cohesive, impactful brand identities for multiple brands and maintained digital brand guides.Conceptualized and produced social media campaigns and assets. Designed video graphics packages, including logos, type treatments, title and end cards, and lower thirds. Also designed art assets for TV specials.Collaborate cross-functionally with product managers, engineers, and marketing teams to create compelling content, ensuring alignment with brand goals.Directed, managed, and mentored other designers and collaborated with UX designers to build and edit websites for brands.Helped build and maintain a happy and creative culture within the design team. Participated in brainstorming and critique sessions that foster big-picture thinking while identifying opportunities to raise the bar on the details.

Led the brand identity for House Beautiful across digital, social media, and video platforms, ensuring cohesive execution across all touchpoints, including print, digital, and social.Collaborated with video production teams to develop creative concepts and storyboards for video content on platforms like YouTube, TikTok, and Instagram, building motion graphics and animations that aligned with brand goals.Generated clear design ideas and concepts, creating layout standards for static and interactive designs while ensuring brand consistency and alignment with House Beautiful’s voice and mission.Drove brand recognition by increasing website traffic by 90% through SEO-focused design and A/B testing strategies that improved customer experience and engagement.Created engaging storytelling content in line with seasonal campaigns, overseeing the content calendar, writing briefs, and managing external vendors/contractors to deliver high-quality creative assets.Introduced new design directions and patterns that elevated the overall quality of content, ensuring that brand assets, typography, and layouts were not only cohesive but also adaptable to new creative challenges.Continuously iterated on existing designs, analyzing performance metrics and user feedback to drive improvements in brand elements and design patterns, ensuring alignment with business goals.Evolved and applied the brand’s design system, ensuring that creative assets were updated to reflect current trends while maintaining the core brand voice across all media channels.Worked closely with cross-functional teams, including product managers and marketing, to ensure that the evolving brand design was implemented consistently across all customer touchpoints, resulting in a unified brand experience.

With over 10 years of experience, I specialize in developing, designing, and executing innovative 360° design solutions across a range of industries. My expertise spans startups, niche brands, publishing houses, and advertising agencies, providing comprehensive design services that enhance brand visibility and drive engagement.360° Design Solutions: Created and executed cohesive design strategies across print, digital, social, and video platforms for diverse clients, ensuring brand consistency and impact.Brand Development: Built and evolved brand identities from the ground up, crafting unique visual narratives that resonate with target audiences and enhance brand recognition.Cross-Platform Content: Designed and developed content for multiple platforms, including websites, social media, email marketing, and video, ensuring consistent storytelling and engagement across all touchpoints.Collaboration: Partnered with clients, marketing teams, and developers to co-create high-quality design solutions that align with business goals and brand objectives.Creative Direction: Led creative teams through all phases of design, from ideation to execution, ensuring timely delivery of projects while maintaining creative excellence and innovation.Project Management: Managed multiple design projects simultaneously, balancing creative execution with strategic business priorities and consistently delivering superior results.Proficiency in Design Tools: Expert in Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere Pro, After Effects), Sketch, Microsoft Office (Word, Excel, PowerPoint), Procreate, Squarespace, Keynote, and cloud-based platforms.Client Roster: Provided creative services for a diverse range of clients, from early-stage startups to established companies, delivering tailored solutions that elevate their brand presence.

Creative Director for the launch of two new brands: Woman, a lifestyle magazine and website for women of all ages, and Haven, a home and interiors magazine and website.Developed and maintained high standards of brand design, ensuring exceptional craftsmanship and attention to detail across design templates, style guides, and visual assets.Built and launched digital and social media channels, generating over 10,000 interactions within the first 24 hours. Established a strong brand presence with a focus on storytelling and audience engagement.Led front-end development efforts for both brands, collaborating closely with teams to create user-friendly digital experiences.Organized and directed photography and video shoots, producing impactful visuals for digital and social platforms, including YouTube, Instagram, Facebook, Pinterest, and TikTok.Collaborated with photographers and casting talent, leveraging industry expertise to create compelling content, style shoots, and deliver engaging storytelling.Expert in brand creative design and interactive processes, including on-set art direction, illustration, and working directly with content creators to execute a cohesive brand vision.Trained and mentored staff, working with the broader creative agency, editorial, and product teams to streamline workflows and ensure alignment with brand goals.

Responsible for digital, web design and UI/UX design on beautyhaven.co.nz and overall brand identity across the Beauty Heaven digital, social and video platforms.Create high end marketing and brand assets and artwork that sit across all areas of the digital platform. Including creating logos, assets for digital, Instagram, Facebook, Pinterest and videos; and working with editors to monitor digital and social engagement.Develop strategies and creative solutions for a partnership with influencers. Looking at industry trends to see what the brand could benefit from when working in these partnerships.Art directing photo shoots and creating assets to be used on the front-end of the website. Working on editorial and ecommerce shoots.A mentor and focusing on my own talent management to other designers including a team of an associate art director and junior designer and multiple freelance designers.

Responsible for digital, web design and UI/UX design on beautyhaven.co.nz and overall brand identity across the Beauty Heaven digital, social and video platforms. Create high end marketing and brand assets and artwork that sit across all areas of the digital platform. Including creating logos, assets for digital, Instagram, Facebook, Pinterest and videos; and working with editors to monitor digital and social engagement.Develop strategies and creative solutions for a partnership with influencers. Looking at industry trends to see what the brand could benefit from when working in these partnerships.Art directing photo shoots and creating assets to be used on the front-end of the website. Working on editorial and ecommerce shoots.A mentor and focusing on my own talent management to other designers including a team of an associate art director and junior designer and multiple freelance designers.

Led the design and development of 360° content for the brand, including magazine layouts, website design, direct mailers, outdoor advertisements, and branded merchandise, ensuring a unified look across all platforms.Managed the end-to-end process of photo shoots, including concept creation, styling, retouching, and overseeing print production to maintain high-quality visual standards.Recruited, trained, and mentored a talented creative team of designers and photographers, conducting regular performance reviews and fostering a culture of creativity and growth.Directed art and design across social media and editorial teams, ensuring the brand’s voice and aesthetic were consistent in both print and digital channels.Solved complex design challenges by evaluating client work, providing strategic feedback, and delivering creative solutions that aligned with brand goals.Researched, developed, and executed innovative content strategies for advertising clients, art directing photo shoots and crafting compelling visuals that enhanced the brand's impact.Collaborated with internal and external stakeholders to maintain and evolve brand identity, ensuring all creative output resonated with target audiences and met brand objectives.

Acting art director across a selection of brands for ICG Media, New Zealand, designing for magazines, websites, presentations, brand marketing and social media content.

Senior lead designer across a selection of fashion, decor and lifestyle brands for McHugh Media. Building brand guidelines across websites, publications, advertising campaigns etc. Experience developing and building brand expression and digital creative advertising.

Senior design across a selection of brands for Bauer Media.• Designed pages for Woman’s Day magazine and New Zealand Woman’s Weekly magazine. Created content from initial concepts to final pre-pressed layouts, while supporting the Creative Director. • Retouched images so that they were ready for print both within the magazine and used for marketing purposes.• Leading and guiding any junior designers who joined the team. • Along with New Zealand Celebrity Chef, Nici Wickes, I created and launched a cookbook, Kitchen Confidential. This was launched under the New Zealand Woman’s Weekly brand and sold within New Zealand and Australia. It exceeded predicted sales by 27%.

Designer across Morton Estate Wines. Collaborated with the marketing manager on the brand’s overall presentation including visual merchandising. Worked also with the sales department and retail to create E-commerce material, promotional materials, direct mail, event collateral, POS, banners, posters and additional marketing design material for consumers. Ideate, develop and build performance marketing campaigns and seasonal product launches.

Designer for New Zealand Woman’s Weekly.• Tasked with designing pages within the magazine, from initial concepts to final pre-pressed layouts, while supporting the Creative Director and the Art Director. • In charge of retouching photos and making sure all images were ready to go to print. • While working with the design team, I contributed to a redesign of the brand, through both the magazine, website and social media channels.

Designer and stylist for renovate magazine, a magazine produced my Traffic Media LTD.• Assisted the team by designing pages, styling shoots and sourcing product for a range of pages. • I created social media channels and helped set them up with a digital profile which in turn boosted their recognition and following. • Lead the team to an online marketing campaign for the brand in association with a local business in New Zealand, that allowed people the change to win a home security system with every online entry.

Production assistant on multiple brands for Magazine Publishers• Supporting my production manager by making magazine pages PDF ready and sending them to print. Organising, sourcing for and styling photo shoots while also working and liaising with photographers and make-up artists. • Created a distribution network throughout hotels, airports and tourist destinations in Auckland. • Designed a small amount of pages and advertisements across the magazines.The magazines were nominated for six awards at The Maggies, Magazine Cover Awards for both 2011 and 2012:• Best Cover, EYE Magazine 2011• Best Cover, Beautiful You Magazine 2011• Best Cover, NZ Best Dining Magazine 2011• Best Cover, EYE Magazine 2012• Best Cover, Beautiful You Magazine 2012• Best Cover, NZ Best Dining Magazine 2012

Production assistant on multiple brands for Magazine Publishers• Supporting my production manager by making magazine pages PDF ready and sending them to print. Organising, sourcing for and styling photo shoots while also working and liaising with photographers and make-up artists. • Created a distribution network throughout hotels, airports and tourist destinations in Auckland. • Designed a small amount of pages and advertisements across the magazines.

Designer across multiple brands for Verve LTD.• Assisted the design team as a designer and stylist for Verve Magazine and Ellerslie Magazine (a local newsletter). • Assisted the team by designing pages, styling and sourcing product for shoots.

Designer and marketing assistant across multiple brands for Morton Estate Wines• Created marketing campaigns, promotional material, packaging design and digital material for the wine brands.• Created a social media presence for the wine brands, including but not limited to, Facebook, Twitter and Instagram.• Organised events within the company and worked on PR relations with our PR company, Alexander Communications. I also designed the promotional material for these events.• Photographed and catalogued their collection of wines that would in turn be used for marketing and promotional material.• Designed packaging material for the wine brands.