Alice Mortimer Email & Phone Number

London, England, United Kingdom

Plugged In are experienced in executing strategic PR campaigns for artists across various stages of their careers. We work with a quality over quantity approach, ensuring we build at a pace which prioritises longevity and real impact.A publicity campaign looks different for every artist. We therefore work closely with talent and teams in order to tailor our approach to their goals. Developing innovative angles both within and beyond the music domain, we aim to ensure an artists’… Show more Plugged In are experienced in executing strategic PR campaigns for artists across various stages of their careers. We work with a quality over quantity approach, ensuring we build at a pace which prioritises longevity and real impact.A publicity campaign looks different for every artist. We therefore work closely with talent and teams in order to tailor our approach to their goals. Developing innovative angles both within and beyond the music domain, we aim to ensure an artists’ relevance within lifestyle spaces and in wider culture, paying close attention to digital and real-world trends and implementing key press pillars strategically across the timeline. Show less

London, England, United Kingdom

London, England, United Kingdom

Position as an artist/music publicist working across online, print press and TV.

London, United Kingdom

- Publications include The Line of Best Fit, Clash Magazine, Dork Magazine, London in Stereo, Spindle Magazine, WOW247, The Metropolist (nationals and websites), EastLife and Outline Magazine (regionals)- Pieces include record reviews, live reviews, interview features, think-pieces, listicles and festival coverage- Liaising with management/PRs to secure the best articles possible, developing various industry contacts/relationships- Attending press trips both in the UK… Show more - Publications include The Line of Best Fit, Clash Magazine, Dork Magazine, London in Stereo, Spindle Magazine, WOW247, The Metropolist (nationals and websites), EastLife and Outline Magazine (regionals)- Pieces include record reviews, live reviews, interview features, think-pieces, listicles and festival coverage- Liaising with management/PRs to secure the best articles possible, developing various industry contacts/relationships- Attending press trips both in the UK and Europe for festivals, album playbacks etcPortfolio: https://alicemortimer.contently.com Show less

Norwich, United Kingdom

- A position within the Organic Search team with a focus on the backlink algorithm of SEO (link-building)- Writing on-topic articles to pitch to appropriate websites, written to include a link to a client’s page, in order to rank them higher in search engines- Commissioning Editor for a proportion of articles, providing freelance writers with a brief, editing and proofing their copy to ensure high standards are met throughout - Attending creative sessions alongside the Content… Show more - A position within the Organic Search team with a focus on the backlink algorithm of SEO (link-building)- Writing on-topic articles to pitch to appropriate websites, written to include a link to a client’s page, in order to rank them higher in search engines- Commissioning Editor for a proportion of articles, providing freelance writers with a brief, editing and proofing their copy to ensure high standards are met throughout - Attending creative sessions alongside the Content Marketing team in order to come up with engaging content (articles, video, social, graphic) for client's websites or brand awareness-based outreach- Partaking in weekly professional development courses held by senior staff members to develop my knowledge of SEO, PPC, CRO, content- Researching/prospecting for suitable sites and using industry leading digital tools- Building trustworthy relationships with journalists, bloggers, editors and influencers, honing a technique for successful pitch-writing- Working to set budgets, processing payments for occasional paid placements and converting time into money (and vice versa) Show less

Bury St Edmunds

- Account Executive role for consumer PR over three summer university breaks (totalling one year) - Social media management of a handful of the agency’s key accounts and the agency's itself, writing - short, click-worthy copy and scheduling for Twitter, Facebook, and LinkedIn. This included the production of social strategy and research on content type- Running Pinterest and Instagram accounts, posting imaging and photography in line with client’s styling and brand values - Dealing… Show more - Account Executive role for consumer PR over three summer university breaks (totalling one year) - Social media management of a handful of the agency’s key accounts and the agency's itself, writing - short, click-worthy copy and scheduling for Twitter, Facebook, and LinkedIn. This included the production of social strategy and research on content type- Running Pinterest and Instagram accounts, posting imaging and photography in line with client’s styling and brand values - Dealing with media (press requests, forming useful blogger/journalist relationships)- Uploading to WordPress and optimising pages for SEO (keyword-inclusive meta-descriptions etc)- Writing, designing and sending out eye-catching and on-brand press releases, mailers and newsletters- Building client coverage reports (print and online)- Designing imagery for visually appealing social media posts and creating general graphics for web- Helping to come up with creative ideas for new brand collaborations- Developing marketing campaigns from concept to execution- Using Google Analytics to conduct basic analyses and to inform content and social strategy Show less

Brighton, United Kingdom

- Helping to manage online artist campaigns- Pitching new music releases or live shows to publications (suited to genre/readership) including the organisation of premieres /exclusives- Writing and designing press releases via MailChimp, creating in line with the artist's branding/style- Collating a vast amount of industry contacts (tastemaker) - Liaising with editors in order to achieve appropriate coverage for clients- Liaising with labels, managers and artists in order to… Show more - Helping to manage online artist campaigns- Pitching new music releases or live shows to publications (suited to genre/readership) including the organisation of premieres /exclusives- Writing and designing press releases via MailChimp, creating in line with the artist's branding/style- Collating a vast amount of industry contacts (tastemaker) - Liaising with editors in order to achieve appropriate coverage for clients- Liaising with labels, managers and artists in order to deliver the best campaigns possible- Aspects of A&R - seeking new clients on behalf of Liberty by researching new and unsigned acts- Submitting client's music to SubmitHub- Sourcing social media and brand influencers - Event organisation and design/physical promotion (including an event/stage at The Great Escape festival - stage timings, press and photography, social media promotion and visual graphics) Show less

Norwich, United Kingdom

- Editing the music section of the University of East Anglia's student newspaper as part of its culture supplement, 'Venue' (fortnightly print section plus regular online content) - Producing creative content calls for a mailing list of over 150 writers (content including live/record reviews, interviews, playlists, think-pieces and features on the industry), commissioning pitches- Liaising with music PRs to arrange press passes for live reviews, set up interviews and organise advance… Show more - Editing the music section of the University of East Anglia's student newspaper as part of its culture supplement, 'Venue' (fortnightly print section plus regular online content) - Producing creative content calls for a mailing list of over 150 writers (content including live/record reviews, interviews, playlists, think-pieces and features on the industry), commissioning pitches- Liaising with music PRs to arrange press passes for live reviews, set up interviews and organise advance copies of music for review- Navigating InDesign and Photoshop to produce visually appealing layouts and design for the print issue (including formatting pages for print - CYMK colour, column spacing etc.), also sourcing license-free imaging or organising photography/illustrations- Use of Wordpress to upload articles to the website (aiding the Online Editor)- Proofing/editing submitted work and writing last-minute content when required Concrete won the 'Best Publication' title at the Student Publication Association (SPA) National Awards, claiming the title for the UK Show less

Norwich

- Co-editing the Features section of the student newspaper- Coming up with fortnightly content calls of feature ideas centred around topical issues - Responsibility of four pages per fortnight plus regular online content- Writing and editing content

Norwich, United Kingdom

Writing features pieces for the fortnightly newspaper

Bachelor'S Degree, Society, Culture And Media, First Class

Activities and Societies: Features Editor at Concrete student newspaper 2015-2016, Committee member at Concrete - Social Secretary.

Education record

A-Level: Psychology (A), Sociology (A), Media Studies (A) GCSEs: 5 A's (inc. Music, Media Studies, English Language, English Literature).