Independent Consultant: Consumer Project Management
Alice Mccrea Sharp Consulting
San Rafael, California, United States
Consulted consumer product and hospitality companies in Product Management, Product Development, Sourcing, Brand Management, Marketing & Creative Direction. Clients Include: Carmel Valley Ranch, Pottery Barn Kids, Pottery Barn Teen, RH, Gumps, Kikoko Cannabis Teas, Apple Park, Napastyle, Red Envelope, Metalmark Partners, I. Patrizi SRL, MO Design, Elsa, Inc. Client Project Detail Available. John Pritzker- Founding Partner & Director of Geolo Capital“We turned to Alice to lead our retail efforts when we renovated and reconcepted Carmel Valley Ranch, and the result is what the LA Times recently called “one of the hippest resort shops in America.” Alice was an ideal leader for the complex project, which required coordination with scores of personalities and included the creation of logos, themes and operating manuals. As the Aiyana Shop’s driving creative force, Alice conveyed the nuanced story of The Ranch through her merchandise and design—from spa, beekeeping, gardening and cooking to s’more kits, branded apparel and our signature tree swings, Alice encapsulated a 500 acre experience in 1,000 square feet. And as the business mind behind the Aiyana Shop, Alice not only told a story, but she also created a financially successful model that sustains itself two years later. I would relish the opportunity to collaborate with Alice again.”