Alice Muir Kocourková Email & Phone Number

Berlin, De

Berlin, De

Berlin, De

Berlin, Germany

I lead a cross-functional team of acquisition and retention specialists, and support them to meet our client's growth KPIs.

Berlin, Germany

• Strengthened Phiture’s partnership with Google by driving results for Google’s client (e.g. VSCO 33% uplift on activation) and delivered a workshop to Android developers at Google offices in Sao Paulo.• Extended Phiture's contract with VSCO beyond the Google partnership and motivated and guided my team to deliver great results (e.g. increased trial starts by more than 5% and convinced 20% of churned users to renew their subscriptions). My work with VSCO resulted in our team winning more contracts through referrals (e.g. Pokemon Go).• Led a push opt-in strategy for Headspace which resulted in 157% uplift in users opted-in to the push channel.• Generated more than 30% uplift on subscriptions for a dating app by diligently testing paywall placements and messaging.• Grew Adobe Express and Adobe Reader contracts by delivering thorough and extensive audits of their current growth strategies and highlighting key areas of opportunity.• Created and launched the Subscription Stack; a strategic framework (and series of articles) focused on operating a mobile subscription business. •Created frameworks and processes to strengthen Phiture's Subscription Optimisation services (see Featured section above).• Grew a team of up to seven consultants from junior to mid level, starting from a team of three. Brought structure and clarity around roles and responsibilities through the creation of frameworks.• Delivered workshops & presentations at multiple conferences and events around the world (Berlin, London, Sao Paulo, Paris, Munich, Las Vegas & remote).

Berlin, Germany

• Joined the team with no experience in mobile marketing and quickly gained expertise and certifications in key mobile CRM tools (e.g. Braze, Amplitude).• Created a mobile NPS service for Headspace, by deploying an NPS survey through In-App Messages. Discovered a way to save the data as custom attributes in the CRM, and used the data to follow up with users based on their NPS score. Phiture later rolled this out as a standalone service, which we sold to multiple clients.• Increased Headspace's user engagement by 10% by following-up with NPS detractors and helping them rediscover the value of the app.• For KEAKR, a Paris-based pocket recording app, I increased D2 and D3 retention rates by 14%.• Built an iOS sandbox app in Swift, which enabled the team to test and understand tech stack integrations (e.g. Leanplum, Braze, CleverTap) and to also test in-app messages with the Braze SDK. I was also able to test creative push notifications using iOS features like notification content extensions. One creative feature was prototyping a push notification interactive quiz for a globally-recognised sports league.

Berlin, Germany

Berlin, Germany

Ran a few mentoring sessions with James, Founder of Bearable, on how to run a "Features Value Analysis" survey for his app. In doing so, we wanted to gather data to help guide our understanding of which features should be free versus paid. This experience shaped an informative blog post written by my colleague and teammate, Pierre Neau, for the Phiture Mobile Growth Stack blog.

Berlin, Germany

Ran a couple of mentoring sessions for Lovoo's then-Head of Growth and Product Marketing where I successfully convinced them to switch to Braze for their CRM and lifecycle communications. I was able to walk the team through Braze's capabilities and make a strong case for predicted ROI of using this tool for push, email and in-app messaging.

Berlin, Germany

Glasgow, United Kingdom

Metis Partners is an Intellectual Property firm based in Glasgow, Scotland. I worked alongside the Head of Marketing to build-out marketing and CRM communications to keep our clients engaged through email messaging.

Glasgow

Founded a women's street culture magazine and led its growth from a digital blog to an internationally-distributed print magazine. I also raised funding through local funding bodies and the Prince's Trust.

Glasgow, United Kingdom

Glasgow, United Kingdom