Alice Wei

Alice Wei Email and Phone Number

Consumer Products Licensing @ Netflix @ Netflix
Alice Wei's Location
Los Angeles Metropolitan Area, United States, United States
Alice Wei's Contact Details
About Alice Wei

Hello, I'm Alice! With over 10 years of dynamic experience in the entertainment and consumer products industry, I specialize in forging impactful partnerships and turning brand visions into memorable consumer moments. My accomplishments include crafting innovative licensing programs for global hits and IP such as Star Wars, Stranger Things, Squid Game, and Bridgerton.As a highly organized and articulate communicator, I thrive on building meaningful relationships, account management, analyzing data to build strategies, establishing process improvements, and leading projects cross-functionally from ideation to delivery.Specialities:• Licensing & Partnerships• Project Management• Business Development• Brand Marketing• Strategic Planning• Category Management• Product Development• Contract / Deal Negotiation• Financial & Data Analysis• Pitch & Presentation

Alice Wei's Current Company Details
Netflix

Netflix

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Consumer Products Licensing @ Netflix
Alice Wei Work Experience Details
  • Netflix
    Licensing Category Lead
    Netflix Oct 2020 - Present
    Los Gatos, Ca, Us
    Building consumer product programs around Netflix's biggest titles:• Stranger Things• Squid Game• Bridgerton• La Casa de Papel / Money Heist• Outer Banks• Sex Education• To All the Boys
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  • Cubcoats
    Manager, Licensing & Partnerships
    Cubcoats 2019 - 2020
    Los Angeles, California, Us
    Cubcoats are unique playable stuffed animals that transform into wearable hoodies, a 2-in-1 convertible kids and parents equally adore.Spearheaded the strategy, business development, and expansion for the licensing category, driving licensed sales to an 85% YoY growth, with expansions to 10+ new retail partners.Notable achievements:• Recipient of NBCUniversal's 2019 Most Innovative Product of the Year Award• #1 in New Releases, #1 Most Wished For, and #1 Best Sellers in Girls’ Fashion Hoodies & Sweatshirts during Amazon’s Prime Month and Cyber Weekend
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  • The Walt Disney Company
    Licensing & Brand Marketing - Star Wars
    The Walt Disney Company 2017 - 2019
    Burbank, Ca, Us
    • Managed and supported 50+ licensee accounts in the apparel, accessories, and footwear categories valued at $152M+ in annual retail sales• Strategically launched baby products for first time in Star Wars franchise history, securing $1M revenue in the first-year category expansion• Acted as brand ambassador, guiding licensees in onboarding, execution of programs, and marketing initiatives aligned to theatrical releases (Star Wars: The Last Jedi, Solo: A Star Wars Story) and events (Comic Con, Star Wars Celebration)• Analyzed sales forecast to build annual budgets and conducted quarterly financial reviews• Created content in collaboration with Franchise and licensees to extend brand through social media, growing @StarWarsLife to over 100k followers
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  • The Walt Disney Company
    Brand & Product Management
    The Walt Disney Company 2016 - 2017
    Burbank, Ca, Us
    Categories: Food, Health, Beauty, Pets, Stationery, Baby
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  • The Walt Disney Company
    Senior Associate, Global Hr Operations
    The Walt Disney Company Mar 2015 - Jan 2016
    Burbank, Ca, Us
    Oversaw the onboarding process for new hires and conversions within Disney Studios, Walt Disney Animation, Lucasfilm, and ABC Television Group.
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  • The Walt Disney Company
    Hr Business Partner Intern
    The Walt Disney Company Jun 2014 - Mar 2015
    Burbank, Ca, Us
    Supported employee engagement, growth, talent retention and company reorgs for Studio Finance, Controllership, and Marketing.
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  • Ucla Anderson School Of Management
    Admissions Coordinator, Executive Mba Program
    Ucla Anderson School Of Management Nov 2011 - Jun 2014
    Los Angeles, Ca, Us
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  • Dreamworks Animation
    Hr Intern
    Dreamworks Animation Jan 2014 - May 2014
    Glendale, Ca, Us
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  • Belkin International
    Hr Intern
    Belkin International Oct 2013 - Dec 2013
    El Segundo, Ca, Us
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  • Make-A-Wish America
    Program & Volunteer Services Intern
    Make-A-Wish America Apr 2013 - Jun 2013
    Phoenix, Arizona, Us
    View

Alice Wei Skills

Nonprofits Powerpoint Customer Service Social Media Training Event Planning Microsoft Office Leadership Marketing Microsoft Excel Photoshop Access Editing Outlook Public Speaking Adobe Photoshop Photography Adobe Indesign Data Analysis Communication Microsoft Word Business Process Improvement Project Management Microsoft Outlook

Alice Wei Education Details

  • Ucla
    Ucla
    Bachelor Of Arts (B.A.)

Frequently Asked Questions about Alice Wei

What company does Alice Wei work for?

Alice Wei works for Netflix

What is Alice Wei's role at the current company?

Alice Wei's current role is Consumer Products Licensing @ Netflix.

What is Alice Wei's email address?

Alice Wei's email address is al****@****hoo.com

What is Alice Wei's direct phone number?

Alice Wei's direct phone number is +181897*****

What schools did Alice Wei attend?

Alice Wei attended Ucla.

What skills is Alice Wei known for?

Alice Wei has skills like Nonprofits, Powerpoint, Customer Service, Social Media, Training, Event Planning, Microsoft Office, Leadership, Marketing, Microsoft Excel, Photoshop, Access.

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