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As an Event Strategist at IBM, I leverage my 18+ years' experience in marketing and event management to create and execute effective strategies that generate pipeline and revenue for the company. I collaborate with sales teams, executives, partners, and vendors to deliver engaging and impactful events, both face to face and virtual, that showcase IBM's solutions and value proposition to diverse audiences.My core competencies include event strategy and execution, data analysis, agency and vendor relations and business partner marketing. I have a strong record of managing complex marketing programs, including proprietary and third-party events, that drive business growth and customer satisfaction. I am passionate about innovation, collaboration, and learning, and I constantly seek new opportunities to enhance my skills and knowledge in the field of event marketing.
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Event StrategistIbm May 2022 - Present -
Event Manager In Support Of IbmGeorge P Johnson Experience Marketing May 2019 - Apr 2022- Managed all aspects of event strategy as well as interacting with the sales team and executives, scheduling, budget management, reporting and vender relations, Contract negotiations, sales & partner enablement- Executed face to face proprietary and 3rd party events, responsible for overall client experience which created over $200M in pipeline- Executed weekly webcast series as well as larger virtual events with over 200 attendees- Created partner events with our sales leads which generated over $60M in pipeline -
Event Manager /Campaign Manager In Support Of IbmSdi International Corp Jul 2016 - Apr 2019- Responsible for management and execution of events as part of the SAP alliance- Managed all aspects of event coordination as well as interacting with the sales team and executives, scheduling, budget management, reporting and vender relations, PO management, Ariba- Develop, coordinate and execute the Storage Systems strategy. Managed $500k quarterly budget spend, developed and executed sales plays.- Developed and executed ABM plans for the Financial Services Market, utilizing our storage partners to build immediate pipeline- Responsible for the build and execution of campaigns and flow charts within Unica -
Financial Project ManagerVirden Chapman & Virden, Pllc Aug 2013 - Jun 2016- Responsible for the management and execution of new billing process software- Managing Accounts Payable and Receivables. Customer retention and management.- Managing day to day activities and project scheduling for the front office.- Migrated clients to new accounting system. Provided data mapping, billing, education and technical support.- Responsible for updating and creating new content for three websites. As well as, external client communications.- Creating Marketing plans and social media promotions, streamline office procedures, budget management and monthly invoicing, client and vendor relations
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Demand Programs Campaign Manager –Software Group Social BusinessIbm Oct 2010 - Jul 2013- Responsible for the development and execution of 360-degree marketing plans for IBM Collaboration solutions. Including all campaign analysis, scheduling, budget management and quarterly reporting.- Led IBM’s presence at North American and Global conferences and events. Responsible for coordinating the detailed execution plan, customer speaker, executive and analyst participation, and audience generation.- Developed best of breed digital media plan and worked closely with our 3rd party vendors- Mentor and team lead to our IBM India marketing team, training them on all aspects of 360 campaign planning and execution.- Execution of virtual webinar and face to face events- Developed partner marketing campaigns, including social outreach
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Demand Programs Campaign Manager – Mid Market Software GroupIbm Jul 2008 - Oct 2010- Developed and executed 360-degree marketing plans for Lotus, Tivoli and Rational SW sub-brands across the MMPF generating over $24M in revenue._ Collaborated closely with the digital media team on a very robust digital program for MidMarket SW which increased our campaign response rate by 80%. And generated over $6M in revenue._ Developed successful Customer Testimonial web seminar series along with the market segment managers, Channels marketing and IBM Business partner community for Portal solutions which generated over $4M in revenue.
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Marketing Strategist – Product Lifecycle ManagementIbm Aug 2007 - Jul 2008- Developed and executed multi-faceted 360 marketing plans for the PLM team which exceeded the revenue target by $5M.- Cross teamed with the Rational Large Enterprise team to execute a successful joint Rational PLM campaign which generated more than $2M in revenue for both PLM and Rational.- Collaborated closely with the entire PLM team to execute over 40 IBM led customer events. Developed comprehensive lead management plans to track and nurture event attendees which helped increase our overall response rate by 23%.
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Marketing Project Manager – Ibm ServicesIbm Feb 1999 - Aug 2007- Developed and executed multi-tactic demand generation campaigns to drive IBM Services Solutions which consistently overachieved both lead and revenue targets.- Collaborated closely with my market management team to develop and execute several co-marketing campaigns and events with IBM Business partners.- Participated on the IMC project manager task force set up to define new roles and responsibilities of the project manager and campaign facilitators and on the Education task force developing education for existing and newly hired project managers.- Served as Team Leader responsible for all aspects of campaign reporting
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Project Manager – Systems & TechnologyIbm Mar 1997 - Feb 1999Executed marketing programs and enablement for the STG team, primarily focused on RS/6000. Responsible for budget management, creating detailed project plans, vendor management and lead management and event execution.
Alice Rodriguez Skills
Frequently Asked Questions about Alice Rodriguez
What company does Alice Rodriguez work for?
Alice Rodriguez works for Ibm
What is Alice Rodriguez's role at the current company?
Alice Rodriguez's current role is Event Strategist.
What is Alice Rodriguez's email address?
Alice Rodriguez's email address is al****@****ibm.com
What is Alice Rodriguez's direct phone number?
Alice Rodriguez's direct phone number is +121440*****
What are some of Alice Rodriguez's interests?
Alice Rodriguez has interest in Social Services, Children, Education, Poverty Alleviation, Animal Welfare, Arts And Culture.
What skills is Alice Rodriguez known for?
Alice Rodriguez has skills like Demand Generation, Strategy, Program Management, Marketing, Lead Generation, Multi Channel Marketing, Leadership, Sales Enablement, Project Management, Crm, Marketing Communications, Salesforce.com.
Who are Alice Rodriguez's colleagues?
Alice Rodriguez's colleagues are Karthika Krishnan, Soumya Prakash, Tatsuya Kaneko, Rukma Reddy, Stephen Connelly, Hari Bhajan Verma, S V N S Sahithi Urutha.
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