Alice S. Email & Phone Number

Mission Hills, CA, US

• Help businesses develop and implement successful marketing strategies, build brand awareness, and drive sales.
• Develop marketing strategy to achieve company's goals and objectives.
• Manage all social media strategy and execution.
• Conduct market research to identify target audiences and develop brand messaging.
• Write website and social media content for search engine optimization.
• Create and modify website pages.

Whittier, CA, US

• Single handedly led the entire marketing program. Developed marketing strategy, branding, website, content, social media, and positioning of brand.
• Developed, implemented and executed strategies to drive revenue.
• Managed promotion and positioning of brand.
• Created and executed social media campaigns.
• Planned and performed all SEO initiatives.
• Ran and monitored Pay Per Click (PPC) campaigns.

Mission Hills, CA, US

• In this position, I monitored, analyzed and reported performance of SEO, PPC, email, web and social media campaigns and initiatives to the Sales and Marketing Director. I participated in complete website redesign and.
• Planned and executed all social media activities.
• Performed keyword and competitor research driving an additional 226% in traffic to the website.
• New website faster and mobile compatible resulting in a 10% Pay Per Click improvement rate.
• Created landing pages to reflect specific marketing campaigns with personalized content to the searcher.
• Wrote HTML for all new additional landing pages, saving company $10,000 in outsourcing.

Mission Hills, CA, US

• Increased use of email and digital marketing while realizing cost savings. Reduced cost of marketing and events through organization, preplanning, and logistics.
• Handled client relations with Feld Entertainment (monster truck show producer) and Cirque de Soleil resulting in increase in company satisfaction rating from C to A+ due to her attention to client accounts.
• Managed industry related trade shows and special events including overseeing costs. Saved money by booking early to save on materials and shipping costs. Saved average of 25% in trade show costs.
• Through proactive planning saved two largest clients $20,000 in late charges and shipping fees by scheduling and coordinating logistics three months ahead of event.
• Created social media presence by building Facebook and LinkedIn pages and posting three times per week which gained 1,000 followers on each page.
• Curated content for social media, online, website and email campaigns.

• Here, I reviewed television and movie scripts to determine what products would be placed on the set while filming. I managed all college interns including their onboarding and company orientation and conducted market.
• Identified product placement opportunities.
• Produced weekly marketing and financial reports for clients.
• Automated reports the firm sent to clients showing the product placement and results. Previously reports were difficult to interpret and impossible to understand. By automating reports clients could integrate data into.
• Chosen to represent company at several events.

São Paulo, Matriz, BR

• Created and implemented operational quality control.
• Devised strategic plan for operational optimization.
• Identified bottlenecks in outsourcing operations.
• Crafted strategies for companywide performance increase.

• Assisted monthly with the creation of management reports utilizing Balanced Scorecard - BSC to monitor and guarantee that the department’s performance was aligned with the vision, strategies, indicators and goals.
• Developed a motivational project to help with employee dissatisfaction caused by external factors.
• Aided the department’s manager on the Turblog project (European Union project for the knowledge exchange of the best urban logistics practices worldwide).
• Executed preparation of term of reference and work plan for governmental bidding process.
• Oversaw supplier development (performance, ways to improve service) and monitored contracts.
• Participated in budget planning using financial forecast based on previous year’s spending.

Graduate Certificate, Marketing

Graduate Certificate, International Business Operations & Management

Bachelor'S Degree, Business Administration And Management, General

High School