Product owner, Communication & marketing Manager within the areas of Product management, Brand Building & Management, marketing, Employer Branding, Internal Communication, Corporate Affairs, Public Relations, Projects & Events Management and CSR & Volunteering with more than 18 years of experience in media, multimedia, management consulting, FMCG and media industry (Seznam, Economia, Deloitte, Mars, MAFRA, TV Nova, Sanoma Magazines). Excellent communicator and networker with a significant creative approach. Motivated and resourceful professional with proven strategic thinking and ability to motivate and coach others... and especially with passion for people.Specialties: Innovations, creativity, Journalism, copywriting, analytical skills, listening skills, presentation skills, facilitation
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Head Od MarketingCb Auto, A.S.Czechia -
Head Of MarketingCb Auto A.S. Sep 2022 - PresentČeské Budějovice, Jihočeský, ČeskoBudějce - fakt jinej Vesmír.Zkouším lokální marketing pro skupinu CB Auto s importéry v zádech v rámci rodinné firmy. Vím, komu vydělávám a utrácím peníze, jak je majitelé investují a vrací do oběhu, jak lokálně na jihu fungují partnerství, podpora a charita a jak to vše může smysluplně mimo Prahu pfungovat....Jen bublina? Nemyslím si! Prostě jen jinej Vesmír!
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Product OwnerEconomia, A.S. Apr 2020 - Aug 2022Hlavní Město Praha, Česká Republika- Responsibility for Family HN - web, print, Magazine PročNe, application - development, budgeting, coordination, delivering- In cooperation with the editor-in-chief of the preparation of the product strategy and its fulfillment on the basis of the established Roadmap- Responsibility for budget, pricing, KPI, analysis and evaluation- Planning of product activities and their coordination with other departmentsdevelopment / backlog planning, implementation of product changes and their communication- 2021 - project management domain change iHNed.cz => HN.cz and redesign of the HN.cz website & app -
Senior Brand ManagerSeznam.Cz, A.S. Aug 2018 - Dec 2019Hlavní Město Praha, Česká RepublikaSenior Brand Manager @ Seznam.cz - multimedia house founded in 1996- 5 brand managers in team and more than 20 brands and products under responsibility- content services - Seznam Zprávy, Televize Seznam a videoportál Televizeseznam.cz, Stream.cz, Proženy.cz, Garáž.cz, Radio Expres FM and Classic, Novinky.cz, Sport.cz, Super.cz and more- services - full-text search, own browser, email.cz and e-mail Profi, map application Mapy.cz,- professional websites - shopping advisor Zboží.cz, Sreality.cz, Sauto.cz, Sbazar, ...Homepage Seznam.cz is visited by more than 3.5 million real users daily and the reach of all services that fall under the Czech Internet leader is up to 95% of the Internet population in the Czech Republic -
Corporate Affairs Support Cz/Sk, Ro, HuMars Mar 2018 - Sep 2018Central EuropeSupport, coordination and reporting within 4 countries in cluster - CZ, RO, HU, SR -
Employer Branding ManagerDeloitte Czech Republic Feb 2016 - Oct 2017Prague, The Capital, Czech RepublicEmployer Branding Manager at Deloitte (a multinational professional services firm that provides audit, tax, legal, consulting and financial advisory services to public and private clients spanning multiple industries).Responsibilities:- Creating of Talent / EB strategy, - Innovative projects, - Internal communication, - Linkedin trainings, - Roll out regular inspirational program for the Leadership group, - Candidate experience Project, - Alumni project, Well-being, CSR & Volunteering, - communication campaign on Deloitte’s purpose, values and strategy, creation and communication of company´s Vize 2020. Part of the Deloitte Central Europe EB team -
Communication & Event ManagerMars Czech Jul 2014 - Jan 2016Prague- Intenal communication- External communication- Employer Branding- Engagement- Events- Public Relations- CSR- Trade Associations
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Corporate Affairs ManagerMars Czech Oct 2012 - Jun 2014Praha- Internal, external communication- Trade Association communication- brand & company public relation and reputation - vision, strategy- bussines support - internal and external communication of bussines goals, results,..
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Brand ManagerMars Czech Apr 2011 - Oct 2012Czech And Slovak Republic• Responsibility for the Pedigree Care&Treats Brand and Chappi Brand (Dogfood) – launch of novelties and marketing support, activation and promotions in market. Strategy implementation. Analyses of the competition and market. • Responsibility for branded public relations communication. • Development and management of strategic PR programms.• Management of PR agencies, briefing and cooperation with external media and creative agencies.• Responsibility for PR budget. • Creative development and management of other projects: Pedigree Denta check-up month• Responsibility for given marketing brand budget.• Cooperation with sales department, trade marketing, logistic department, factories, sales force, corporate affairs department.
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Pr And Event ManagerZámecký Resort Bechyně Jun 2006 - 2011Czech Republic• Management of Golf Resort• Creation and management of wedding service• Events management• PR communication, Marketing and Media Relations
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Marketing ManagerSanoma Magazines Praha S.R.O. Jan 2004 - Jan 2006Czech Republic• Development and management of publishing and editorial plans• Development of strategic conception and development policies• Marketing plans preparation and implementation• Cooperation with subscription department, distribution and advertisement department• Event management, Public Relations -
Marketing ManagerMafra, A.S. 2000 - 2002Praha- marketing for daily newspaper Mladá fronta DNES- Internal communication- Charity work, sponsorships projects- Special projects and events- Online communication coordination
Alice Skalka Suchanová Skills
Alice Skalka Suchanová Education Details
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Multimedia Communication
Frequently Asked Questions about Alice Skalka Suchanová
What company does Alice Skalka Suchanová work for?
Alice Skalka Suchanová works for Cb Auto, A.s.
What is Alice Skalka Suchanová's role at the current company?
Alice Skalka Suchanová's current role is Head od Marketing.
What schools did Alice Skalka Suchanová attend?
Alice Skalka Suchanová attended Palacký University In Olomouc, Philosophical Faculty, Univerzita Tomáše Bati Ve Zlíně.
What are some of Alice Skalka Suchanová's interests?
Alice Skalka Suchanová has interest in Social Services, Education, Environment, Animal Welfare, Health.
What skills is Alice Skalka Suchanová known for?
Alice Skalka Suchanová has skills like Marketing Communications, Media Relations, Public Relations, Internal Communications, Employer Branding, Corporate Communications, Copywriting, Corporate Social Responsibility, Event Management, Market Planning, Brand Awareness, Brand Communication.
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Alice Skalka Suchanová
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