Alice Chen Email & Phone Number

Hong Kong

Pittsburgh, Pa, Us

Driving commercial and operational success across all digital business (.com and marketplaces) in Asia Pacific markets

Denver, Co, Us

Timberland - Digital marketing, social media, e-commerce, SEO, SEM, programmatic, analytics, CRM, content creation/production

New York, Us

Four eCom websites and one marketing site, covered Japan, Korea, Hong Kong, Macau, Singapore, Malaysia, Australia, New Zealand and Mainland China• Oversaw the performance of major digital channels including (paid/organic search, affiliate, remarking/media) for 5 sites• Planed, and managed advertising budget across various sites, channels, brands and divisions• Coordinated with merchandising teams, agencies, media house, and production team to implement marketing plans• Produced analytics reports, analysis and commentary on KPIs, then made recommendations to continuously maximize ROI• Drove continuous enhancement of the websites in design, content, features to improve usability (both PC and mobile)• Creation of regular digital marketing reports, dashboard and presentations for senior management and global sharing• Worked closely with the global marketing team across North America and Europe for campaign testing and insights sharing• Led and initiated innovative campaigns for O2O marketing by driving business to stores with a focus on Mainland shoppers

San Francisco, California, Us

★ Integrated Marketing Solutions‧ Customize and develop integrated digital solutions (SEO, SEM, Social Media, Media Buying) for clients through Google, Yahoo, Bing and Baidu‧ Map out the content strategy that supports marketing initiatives across multiple channels to drive sales and engagement‧ Provide recommendations to increase effectiveness and efficiency by leveraging analytic insights trend analysis and web analytics interpretation to make appropriate campaign strategy adjustments ‧ Monitoring and managing daily progress of search engine campaign details including strategy & implementation, copy-writing, budgets, and reporting★ Business Development• Work closely with clients to determine business needs and identify opportunities to increase account growth & revenue• Responsible for planning and budgetary control of major digital marketing services across APAC markets• Proactively seek out cross-sell and up-sell opportunities with clients in conjunction with the PR and Web Development★ Team Management• Provide coaching and day-to-day recommendations to team members for improved productivity across APAC countries• Review new technologies and keep the agency at the forefront of developments in digital marketing services• Contribute to team members’ performance reviews and career development plans based on skills and resources

San Francisco, Ca, Us

I was responsible for supporting clients via the fulfillment of on and off-site SEO, ongoing client consultation, implementation and support of industry standard SEO best practices while investigating and analyzing creative strategies to increase client visibility.• Work across client web development, editorial, marketing, brand, legal, etc. to implement SEO recommendations• Lead the local Hong Kong team in keeping up to date in the latest digital marketing best practices and trends• Identify opportunities to improve organizational and process enhancements that support SEO• Integrate strategies and recommendations into other active marketing channels such Paid Search and Social Media• Manage monthly reporting and garner actionable insights from data to present to clients• Deliver strategy and implementation plans and presentations according to timeline for multiple clients• Develop new business projects by reviewing and analyzing relevant data (budgets, employment, cost)• Interact with SF and NY teams to define new solutions to support clients and new business opportunities

San Diego, California, Us

• Execute SEO strategies for keyword research, Meta tags optimization, content build out, link analysis and URL redirect• Collect raw data for search engine ranking results and create baseline ranking reports for clients• Research online marketing industry development in China and identify potential Chinese partners• Create Asian markets related blog posts and social media contents for international marketing initiatives• Analyze and compare social media tools (Facebook, Twitter, YouTube) in China, Japan and US• Research and implement SEO best practice for international search engines, such as Baidu and Google China• Identify potential international outsourcing partners and opportunities, and manage overseas partnerships• Invited as a speaker, and gave a presentation on International SEO at Online Marketing Summit (OMS) 2010

Campbell, California, Us

• Responsible for market research for video game market on targeted countries of Hong Kong and Mainland China• Conducted research on countries economic performance, government regulations, taxes, media consumption

I am working with the Vice President of Sunroad Enterprises as a utility analyst. I am conducting an energy conservation project for the company’s properties, including headquarter buildings, all US Sunroad auto dealerships, and Maderas golf club. In addition, I am performing budgeting and accounting oversight for electricity, water and natural gas usage, analyzing government regulation and policy changes and trends on energy issues, developing new approaches to utility contract cost reduction, and will present and report the results to obtain management approval.

La Jolla, Ca, Us

• Led Managerial Economics TA session for graduate school students• Compiled information from key academic journals and built econometric model with STATA

• Updated and maintained current Events Calendar for students and potential employers • Organized and implemented marketing of career-related events and outreach to students

I worked closely with the Deputy Director of Greatlink Industries Ltd in Hong Kong. At this global trade company, I worked on both functional areas, administration and operations, on a daily basis. While there, I provided translation services in business negotiations, managed a series of workshops for the employees, tours for prospective clients, and collaborated with the marketing team regarding promotional efforts for trade shows.

Master Of Pacific And International Affairs, International Management, China And Japan

Double Degrees (Bachelor Of Law + Bachelor Of Arts), International Relations And English Language & Literature