Guavamelo is a design and communication agency that works with brands in industries including technology, blockchain, venture capital, and e-commerce. ● Brand Design● Website Design● Social Content Design

Transformed a conventional textile trading enterprise into a contemporary digital brand by curating an appealing online presence and strategically harnessing SEO for expanded reach. Fostered a successful partnership with BenQ, collaborating on global exhibitions and other online campaigns.● Content Production & Marketing Management.- Supervise the quarterly initiation of marketing campaigns across a variety of platforms, including social media channels, blogs, websites, and newsletters.- Monitor marketing campaign reports, analyze data via Google Analytics, and make necessary adjustments to enhance performance for upcoming launches. Additionally, supply the sales team with data to maximize sales potential.- Manage content calendar and execute content production including visual creation, strategy crafting, and copywriting.- Within a mere three-month span of implementing a consistent newsletter campaign, the average open rate has surged to 46%, while social media reach has experienced a remarkable surge to 465% per post.● Social Media Optimization- Establish a strategic SEO keywords plan for each social media channel to generate traffic increase reach and engage with new and potential new leads.- Linkedin, Instagram, and Facebook content writing and creation to maintain the company’s digital presence.● Marketing Strategy Development.- Create a meticulously structured marketing funnel and strategy to achieve optimal reach and engagement with the target audience (TA), while upholding the company's brand values.- Generate a marketing brief for every campaign launch, ensuring alignment with the sales team's expectations and the capacity to captivate new and existing customers through UI/UX design, copyright materials, and storytelling strategy.● Digital Transformation.Formulated a comprehensive company branding direction and guide encompassing colors, fonts, and all visual elements for both online and offline marketing initiatives.

Digital transformation for a traditional offline-marketing-focused fabric trading company into a successful digital-marketing-focused fabric supplier/partner to many leading retailers globally, resulting in an average sales growth of +15% YOY.● Digital Transformation & Branding- Developed a brand storytelling strategy and online presence. As a result, compared to traditional offline marketing, the transformation saved X68% more in the marketing budget on average per year and ROAS YOY 110X. - Established a Corporate Identity System (CIS) including a company website using Squarespace and social media platforms. ● Customer Relationship Management (CRM)- Total lifecycle planning and execution using Mailchimp: content creation (visual and text), customer database management, analysis, and optimization/pivot to achieve B2B business goals, resulting in 15% growth of CTR, an average of 40% of Lead Gen Page Visit Rate, and email subscriber with 512% growth.- Optimized email campaign performance to promote products and services by cooperating with the sales team and translating data into actionable marketing strategies. ●Social Media MarketingDeveloped an effective social media marketing plan on multi-platforms (Instagram, Facebook, LinkedIn, TikTok) to achieve business goals and build brand awareness, resulting in 437% follower growth.Analyze and measure the performance of social media campaigns and turn insights into ROI.● Content Production - Established strategic marketing content for social media, email campaigns, company website, and landing pages.- Curated content development process, working cross-functionally with visual content creation, SEO content planning, copywriting SEO-rich content, and A/B testing. *Labtex Webiste: www.labtex.com.tw

●Content Production- Strategized the development and execution of seasonal sales campaigns to optimize sales performance, resulting in +10% sales growth YOY.- Led the content production process including concept development, arranging photoshoots, editing, final execution, and curation.● Branding & Corporate Identity System (CIS): - Established and built the company’s offline and online identity to optimize brand awareness and engage with target customers.- Designed and rebranded a Corporate Identity System (CIS) including a new company website and social media platform. ●Business Development & Lead Generation- Connecting potential future leads on LinkedIn to build a potential partnership.- Planned and organized seasonal trade shows in the U.S. to connect with B2B customers.●Sales & Management- Directing purchasing process and selling bespoke design collections to many leading retailers in the U.S.- Coordinated internally and externally to enhance the accountability of partnerships.

●Initiative & Startup-Established a team and developed an operation process and strategic sales and marketing plan seasonally.-Corporate Identity System (CIS): Built and designed the company’s offline and online identity to optimize brand awareness, resulting in YoY +200% sales. ●Sales-Strategized seasonal sales campaigns to optimize sales.-Directing purchasing process and selling bespoke design collections to leading retailers in the U.S. including Revolve, Reformation, Anthropologie, and Macy’s.-Attending meetings overseas seasonally to showcase the company’s latest products.●Management-Managing in-house design and sales team to deliver the best sales results.-Monthly Purchase Orders (PO) management.-Supply Chain Management (SCM): Managing design orders to proceed to production in oversea factories from raw material sourcing to mass production.●Communication & NegotiationCoordinated internally and externally to enhance the accountability of partnerships.

Coordinated product development to production technical approving process for leading retailers in the U.S. And assisted the sales team to optimize sales by improving product quality and managing the sourcing process.

Assisted the product development process from material sourcing to production. And coordinating the sales team and product development team to achieve product design goals that align with the business goal.

Coordinated design and development of collections, from initial inspiration and mood board preparation through design to sampling.