Alicia Brady

Alicia Brady Email and Phone Number

Marketing Manager Max Benjamin @ Max Benjamin
enniskerry, wicklow, ireland
Alicia Brady's Location
Enniskerry, County Wicklow, Ireland, Ireland
Alicia Brady's Contact Details

Alicia Brady work email

Alicia Brady personal email

n/a
About Alicia Brady

I am a responsible, intelligent and experienced digital marketing and retail professional with an extensive background in E-Commerce, PPC Advertising, Supply Chain Management, Fashion Buying, Web Design, High Street Retailers, Department Stores and Franchises. I am a dedicated, organized and meticulous individual. I am creative, adaptable and have an excellent eye for detail. I have a clear, logical mind with a practical approach to problem solving and a drive to see things through to completion.Key Achievements - I created the website www.thestoreboutique.com using the shopify platform. Managed the supply chain, buying from wholesale suppliers. Used customer relationship management (CRM) tools. Experience using Mailchimp software for marketing. Created/managed Google, Microsoft and Facebook Ads for Advertising. - In NYC, I covered 4 brands across numerous department stores including Macy’s, Saks Fifth Avenue, Bloomingdale’s. Managed my own schedule. Followed a directive from each brand. Completed a brand specific report after each visit. - In House of Fraser my store Dundrum won store of the year for 3 consecutive years out of the 63 stores in the business. The store is assessed on KPI’S including sales performances, customer service, visual standards and audit. My visual team consistently following company and my guidelines ensured we passed the visual assessment each month. - In House of Fraser my visual team won best Christmas 2013 set up for internal and window displays. The successfully installed windows increased footfall into the store by customers asking for specific items displayed in the windows - I designed my own training visual standards programme to be used for all new staff which covered all departments in House of Fraser, homeware, womenswear, menswear, and accessories. This ensured that the store was consistently at a high visual standard - Working with different franchise partners for Tommy Hilfiger and Pepe Jeans I developed my own store visit checklist adapting to the needs of all stores and partners which improved visual standards across the board.

Alicia Brady's Current Company Details
Max Benjamin

Max Benjamin

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Marketing Manager Max Benjamin
enniskerry, wicklow, ireland
Website:
maxbenjamin.ie
Employees:
17
Alicia Brady Work Experience Details
  • Max Benjamin
    Marketing Manager
    Max Benjamin Feb 2023 - Present
    Enniskerry, County Wicklow, Ireland
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  • Abbey Seals International Ltd
    Digital Marketing Manager
    Abbey Seals International Ltd Apr 2021 - Feb 2023
    Dublin, County Dublin, Ireland
    As the Digital Marketing Manager for Abbey Seals International Ltd I cover several different marketing needs for the business. Working closely with the directors in both of our locations in Dublin & Cork. My main responsibilities are:- Managing all our social media channels - Analysing data from our social media channels and website traffic- Planning all aspects for our upcoming exhibition shows- Working with design agencies to develop marketing material for customers- Responsible for the brand identity across all areas- Maintaining our website content.
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  • The Store
    Manager Of E-Commerce Boutique
    The Store Jan 2015 - Dec 2020
    Through entrepreneurship, I was the co-founder of The Store, a womenswear online boutique. I developed all aspects of the brand. I created, updated and maintained the website using the shopify platform. I managed the supply chain, buying from numerous wholesale suppliers, growing the business by adding more brands.• Used customer relationship management (CRM) tools. • Created/managed Google, Microsoft and Facebook Ads for Advertising. • Focused KPI’s:  CPA  CTR CPC Impression rate Site traffic.• Created social media content.• Experience using Canva for designing graphics/images• Analysed PPC, social media and website reports.• Experience using Mailchimp software for marketing.• Developed marketing campaigns with promotions.• Worked to a strict buying budget.
  • Winston Retail
    Visual Coordinator
    Winston Retail Apr 2017 - Aug 2017
    New York, New York
    - My role covered 5 brands, Splendid, Tahari Arthur S Levine, Ella Moss, Ellen Tracey, Adidas accessories. - I ensured all visual merchandising was executed in these brands in the following stores, Bloomingdale's, Macy's, Saks Fifth Ave, Lord & Taylor and Modell's. - I followed a visual directive from each brand according to their company policy, as well as using my own creativity to ensure a visually appealing department. - There was a clear report to follow for each visit which I endured was completed to the highest standard & featured photographs of my work.
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  • Louis Copeland And Sons
    Area Visual Merchandiser
    Louis Copeland And Sons Feb 2015 - Nov 2016
    County Dublin, Ireland
    - My role covered 5 stores in Dublin. I was responsible for remerchandising on a weekly basis in all stores. To achieve this I focus on the sales reports for each store and any new lines of stock - I styled all in store mannequins in suiting and casual wear, using props which I source each season to create new visual ideas for exciting in store displays - Training staff consistently on visual merchandising and maintain all visual standards, using my visual standards checklist I adapted from my previous roles - I worked closely with the in-house marketing department in arranging all POS signage for all stores and order any display items needed - Assisting on posts for our social media sites with new merchandised areas, mannequins and flat lays which promotes the brands available in stores and online.
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  • House Of Fraser
    Visual Merchandising Manager
    House Of Fraser Jun 2011 - Jan 2015
    Dundrum, Dublin, Ireland
    - My role was the Visual Manager of a team of 5 VM’s, who reported to me daily outlining any visual issues on the relevant departments they worked on, in homeware, childrenswear, womenswear, menswear, accessories and beauty - On receiving new VM guidelines from head office I would conduct a floor walk with the relevant managers and VM’s. Focusing on the commercial reports, a merchandising plan would be agreed - I chose the new window schemes for the 9 windows instore, based on the different packages head office would present to me. I would manage each window being implemented by my team from: - Floor board covering - Painting of walls/ props - Styling mannequins - Positioning mannequins and props - Installing window decals/graphics - I am trained in producing and using an in store decal machine to produce our own branding. I would train all new VM’s on the software and machine use also - During refurbishments across different departments I was heavily involved with the site managers in planning all fixture layouts, branding and merchandising stock - As a team we would creatively produce instore visual displays reusing previous props as well as new props I had sourced locally to fit in conjunction with specific brands - I was trained in and used the following procedures; how to conduct an interview, monthly and yearly appraisal reviews, how to procced for a disciplinary hearing and customer profiling - I would attend & manage events outside of the store which included: - A special viewing of The Queen of England’s outfits she wore on her visit to Ireland, which I displayed on mannequins at the British Ambassador’s residence - Press launch where I would select the collections/brands to be shown, decided on fixture layouts, style mannequins and be present at the event to speak to the press about the collections - Travelling to stores in Scotland, Belfast & London to create new seasonal visual merchandising guidelines, to be implemented company-wide.
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  • River Island
    Senior Area Visual Merchandiser
    River Island May 2010 - Jun 2011
    County Dublin, Ireland
    - Same duties as initial period (2008-2009) however covering flagship stores in Dublin and Cork - Using window scheme guidelines from head office I implemented all aspects needed and tailored them to each stores specification - I would conduct a store visit on a fortnightly rotation which consisted of: - Focusing on commercial sales reports, using them for best and worst sellers information - Doing floor walks with managers to give constructive feedback on merchandising - Ordered new POS and any maintenance fixture issues I would resolve - Styling mannequins - I went to London each season for seasonal set and worked on the new merchandising guidelines for the company. I would then implement the new guidelines in one of my stores and present this to all of my areas store managers. From this I would then plan with the area managers a suitable floor/merchandising plan for every store - I participated in new store openings and refurbishments in Ireland and Scotland.
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  • Myer
    Mobile Visual Merchandiser
    Myer Sep 2009 - Jan 2010
    Australia
    • My role as a mobile VM was part of a specialised team, we travelled to different areas in NSW completing a small refurbishment project. This included floor layout moves across all areas in the department store. Styling mannequins, branding areas with decals and painting displays.
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  • River Island
    Area Visual Merchandiser
    River Island Apr 2008 - Apr 2009
    Ireland
    • My role as an area VM covered 14 stores in Ireland, which included womenswear, menswear, accessories, footwear and selected stores had childrenswear• Using window scheme guidelines from head office I implemented all aspects needed and tailored them to each stores specification• I would conduct a store visit on a fortnightly rotation which consisted of: Focusing on commercial sales reports, using them for best and worst sellers information Doing floor walks with managers to give constructive feedback on merchandising  Ordered new POS and any maintenance fixture issues I would resolve  Styling mannequins• I went to London each season for seasonal set and worked on the new merchandising guidelines for the company. I would then implement the new guidelines in one of my stores and present this to all of my areas store managers. From this I would then plan with the area managers a suitable floor/merchandising plan for every store• I participated in new store openings and refurbishments in Ireland and Scotland.
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  • Tommy Hilfiger And Pepe Jeans
    Area Visual Merchandiser
    Tommy Hilfiger And Pepe Jeans Jun 2007 - Apr 2008
    Ireland
    • My role consisted covering both brands with a combined 19 stores/concessions which consisted of womenswear, menswear, childrenswear, and accessories. Focusing on merchandising and window implementation • I successfully set my own roster to manage my time between both brands, to achieve this I developed my own store checklist, specific to each brand. Using this and commercial sales reports to decide on any visual changes needed• To ensure standards were met I produced a training visual merchandising guideline for both brands. This ensured VM standards were at a high level at all times in every store/concession• I had extensive training from both brands: For Tommy Hilfiger in their European head office in Amsterdam, I attended seasonal merchandising set up, window installation set up and mannequins styling. Also fashion shows showcasing the new collections For Pepe Jeans the international visual coordinator travelled seasonally to Ireland to present the new merchandising guidelines and window set up.
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  • Awear
    Instore Visual Merchandiser
    Awear Sep 2006 - Jun 2007
    Dundrum, Dublin, Ireland
    • My role was the instore VM in Dundrum which consisted of womenswear and accessories• Using commercial sales reports and guidelines from head office, I would remerchandise and refresh the window styling weekly• Every fortnight I worked in head office on the new merchandising guidelines which I adapted to the Dundrum customer• I assisted on the seasonal Fashion Shows by preparing stock for the event and dressing models
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  • Monsoon Accessorize
    Part- Time Relief Manager And Visual Merchandiser
    Monsoon Accessorize May 2002 - May 2006
    St Stephens Green, Dublin, Ireland
    • My role consisted of visual merchandising, sales assistant duties, key holder and processing end of day cash and reports• I actively participated in new store openings for Accessorize and Monsoon for visual merchandising• Due to my experience I was transferred to other stores during the busy periods to assist them.
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Alicia Brady Education Details

  • Ucd Professional Academy
    Ucd Professional Academy
    Digital Marketing
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  • Crumlin College Of Further Education
    Crumlin College Of Further Education
    Fashion Buying And Merchandising
  • Dun Laoghaire College Of Further Education
    Dun Laoghaire College Of Further Education
    Public Relations
  • Notre Dame Des Missions
    Notre Dame Des Missions
    Leaving Certificate

Frequently Asked Questions about Alicia Brady

What company does Alicia Brady work for?

Alicia Brady works for Max Benjamin

What is Alicia Brady's role at the current company?

Alicia Brady's current role is Marketing Manager Max Benjamin.

What is Alicia Brady's email address?

Alicia Brady's email address is al****@****amin.ie

What schools did Alicia Brady attend?

Alicia Brady attended Ucd Professional Academy, Crumlin College Of Further Education, Dun Laoghaire College Of Further Education, Notre Dame Des Missions.

Who are Alicia Brady's colleagues?

Alicia Brady's colleagues are Frank Blackbyrne, Jean-Marc Knoll, Mark Van Den Bergh, Adam C., Paula Mccoy, Christophe Billaud, Simon Phillips.

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