• Help develop the data and analytics strategy for government account and ensure that all channels adhere to the marketing measurement framework• Architect the analytics center of excellence by building best practices and standardization of process and tools, developing testing frameworks and reporting guidelines, as well as creating performance and analytics approach across marketing channels• Provide cross-agency data and analytic leadership in execution teams across channels to continuously drive collaboration and consistency across all marketing science resources• Develop and prototype analytical reporting and dashboards across teams for channel, audience / multi-cultural, and creative/messaging performance

● Serve as the liaison for Marketing Science capabilities for OMG media agencies ● Build community, best practices and standardization across agency Marketing Science teams ● Collect, facilitate and share-out of best in class examples of media insights, performance analytics, data science and others Marketing Science functions ● Support Digital Center of Excellence with analytics input and insights on any new capabilities, partners, etc. ● Support AOR MS leadership with setting organization/structural guidelines, compliance, employee skill assessments/certifications● Provide Marketing Science input and use cases to Annalect's Strategic Partnerships on new data and audience partners

Flora's Angels is an all natural handmade skincare, committed to providing the modern day woman with affordable luxury products, promoting better skincare regimens, and educating customers on products that they put in and on their bodies. As the owner and Chief Operating Officer of Flora's Angels, my responsibilities include the following: ● Develop, test, create and package all skincare products ● Manage inventory and sell a range of products to existing costumers and prospects● Maintain brand voice and presence on social media platforms: Facebook, Instagram, Pinterest● Pull reports across website and social media to analyze engagement, site-side activity, and sales in an effort to increase brand awareness and sales ● Participate in vendor events and craft fairs to increase sales and awareness ● Collaborate with over 15 influencers to increase brand awareness within target audience ● Market products to local businesses or small publications to foster brand partnerships

● Develop, package and scale unique media analytics capabilities that will enhance Marketing Sciences and Activation utilities● Primary conduit of audience and insights solutions to the Marketing Sciences team● Investigate and productize new audience, measurement and performance capabilities● Lead platform roll-out and training to Marketing Science and Digital Activation teams● In-house expertise for all data and measurement vendors

● Created the first Social Media Analytics role within Resolution Media, then created three additional supporting analytics roles ● Led measurement plan development and execution for all US social media campaigns for large tech company ● Created and implemented measurement scope of work for 14 markets, globally● Worked directly with client data strategy team to build a unique tagging strategy for walled garden platforms ● Identified new reporting tools, analytics platforms, and testing methodologies with social platform partners● Researched and implemented media quality partners for paid social campaign, and analyzed performance, and developed learning agendas and testing opportunities based on media quality capabilities ● Assisted in the creation of the brand safety playbook for paid social, across Facebook, Twitter, LinkedIn, YouTube, Snapchat and Pinterest

● Execute, manage and optimize large online media campaigns.● Lead and assist in coaching, managing and educating accountmanagers and associate account managers.● Formulate strategy proposals or new client opportunities.● Increased engagement rate by 100% for brand awareness campaign byimplementing several targeting strategies, continuous optimizations andrecommending various creative tactics.● Lead all client communication, including weekly performance meetings,bi-weekly partner calls and daily emails outlining insights, optimizationsand areas of growth.● Worked with managers and directors of Activation to develop severalprocesses and documents that are being executed nationwide withinthe company

● Designed and flawlessly executed several campaigns for clients’ socialmedia programs● Provided thought leadership to clients in social and online marketingthrough strategy recommendations, service offerings and new solutionsto meet goals● Assisted in the creation of report and regularly review to identify insightsand opportunities to improve performance● Decreased CPA for Telco client by 35%through adding several socialtactics to the program● Improved client communication by facilitating team meetings, sitting inagency office 1-2 times per week, and proactively providing methods toimprove social goals

● Provided keyword bidding services to assigned client accounts, includinginteraction via phone, email and direct contact● Managed, updated and analyzed account reporting overview daily toprovide the best recommendations on keywords, bids and creative● Supervised and delegated tasks to offshore strategists in order to fulfillspecific goals and objectives for each account● Increased ROI by 65% for retail client within six months● Increased click through rate by 80% for automotive client by restructuringaccount