Lead the project to update and innovate technologies for production of intimates garments.Curatorship for the design and development of fashion collections for different product lines: lingerie, underwear, control clothing, bottoms, swimwear and sleepwear, training and supervising the team to develop said collections and preparation of tech packs.Supervision, coordination and approval of product information, and selection of photographs and schematic designs for catalog, e-commerce and different advertising campaigns.Development and implementation of the “Precosting in product development” project.Achievements: Reduce production costs by 4% per product, thanks to the implementation of pre-costing.

Product design and development, selection of materials, prints and serigraphy.Generate tech packs with the information necessary for the development of the product, as well as the approval of prototypes and fit. Create layouts for the catalog and display according to sales and forecast.Monitoring and analysis of weekly and monthly sales and delivery of reports.Visits to stores for training of distributors.Enrichment of product information and selection of photographs for Catalog and E-commerce.Achievements: Increased sales of the Panties category by 11% in the quarterly catalog, improving display and communication.

Create my own Product Design and Development team, coordinate all the brand's product, from launches, sales monitoring, movement and display strategies, network communication to its withdrawal and liquidation.Cost and pricing strategies.Create retail calendars, plan collection deliveries on a weekly basis, monitor the delivery plan with production team, review with different áreas, such as e-commerce, community manager and store shelves, the material needs to plan photo shoots and their inspirations.Plan and implement promotions and discounts, monitoring product movement and directing the strategy for its best movement.Creation of the merchandising plan based on annual and seasonal sales history.Monitoring KPIs such as inventory rotation, batting percentage, utilities and outlet generation.Product status management and coordinate the transfer to outlet stores.Achievements: 19% growth in annual sales, 9% product price utilities improvement

Analyze trends, tropicalize it to the market and present them to the brand´s team for execution in different areas such as: visual merchandising, packaging, displays and social media. Design and development of seasonal collections, preparation of tech packs and fit supervision; purchase and selection of national and imported materials.Achievements: Implement and improve information management processes to optimize and speed up the integration of the new portfolio to the supply of materials and therefore the integration to stores.

Product design, pattern making, grading, supervision of samples, selection of materials, preparation of samples for sales and photos; creation and design of technical specs for measurements and manufacturing processes.Quality control in production on the manufacturing module.Achievements: Implementation of standardized processes for the execution of production that guaranteed the quality and handling of the products.