Alicia Griffith Email & Phone Number

Chicago, Il

Chicago, Il

• Co-led a Global brand strategy workshop with EU5 affiliates for a pulmonary rare disease product launch• Led the acquisition of securing the HCP Media business for a rare hematological disease, accounting for a $200,000 budget increase, 2018-2019 • Led pitch efforts to secure a women’s health product launch resulting in an initial $1.5 million budget in 2018-2019• Providing cross-agency strategic oversight as campaign development occurs for the women’s health product campaign launch

Chicago, Il

• Co-led a US patient journey workshop for an osteo rare disease product, providing comprehensive insights to enable strategic marketing decisions • Led the acquisition of securing the Media business for an osteo rare disease product, accounting for a $1.8 million budget increase, 2017-2018• Led cross-agency integrated marketing programs and provided strategic recommendations to overall planning process and campaign development for a pulmonary rare disease product launch• Provided product launch expertise and support across cross-functional teams for a pulmonary rare disease product launch

Chicago, Il

• Agency lead for branded and disease state strategy recommendations for HCP, Patient, and Payer target markets, both US and Global• Developed and presented the agency tactical plan for 2016 to client Senior Management • Assisted in branded Consumer campaign and CRM update – touch point strategy and rebranding for an osteoporosis treatment • Attended biannual sales meetings to assist in rolling out the new consumer campaign tactics and help with any strategy update inquiries• Attended HCP society annual meetings, including helping to lead a key opinion leader dialogue to advocate for osteoporosis awareness and treatment for women• Collaborating on insight mining, HCP and Consumer branded and disease state positioning and concept development, along with numerous rounds of qualitative and quantitative market research for a pulmonary rare disease product launch• Collaborating on HCP insight mining, HCP disease state positioning and concepting for the rebranding of an osteo rare disease product • Supervisory responsibilities for the HCP and Consumer account management junior team members • Partner with the lead Project Manager to develop and ensure the scope of work is current and reflective of the work being executed • Partner with the Account Planning and Digital Strategy teams in creation of creative briefs and materials in support of brand strategy • Day-to-day contact for the client on strategy needs • Led larger client meetings – presenting and assisting junior staff in presentation preparation

Chicago, Il

• HCP agency lead for strategy recommendations and strategy pull-through within tactics• Successfully led the launch of the first iPad Interactive Visual Aid for our client and led the strategic creation and launch of 5 additional apps• Collaborated on a competitive analysis presentation that was updated throughout the year • Attended biannual sales meetings to assist the brand team in rolling out new tactics• Attended the Orthopaedic Trauma Association and American Academy of Orthopaedic Surgeons Congresses • Supervisory responsibilities for the HCP account management junior team member• Helped with developing and revising scope of work documents, along with leading monthly financial discussions with the client • Created efficient HCP project timelines for small and large projects (print and digital) • Day-to-day contact for the client on any project needs or ancillary requests• Led weekly client status calls, project touch base meetings, and helped present during larger strategic client meetings

Chicago, Il

• Co-led providing strategic recommendations for the brand within the HCP target market• Ensured current product plans, services, and competitor knowledge were reviewed and analyzed• Attended biannual sales meetings to assist the brand team • Attended HCP qualitative market research (sales aid optimization and competitor loss of exclusivity) • Facilitated and led project development (print and digital) – provided project scope details to internal team and ensured budget, timing, and overall messaging stayed within scope and were in alignment with client needs • Day-to-day contact for the client on any project updates or ancillary requests• Co-led overall financial tracking and ensured the client was aware of current financial status

Chicago, Il

• Participated and provided support in brand planning/strategy discussions throughout the year • Led weekly Medical, Regulatory, and Legal (MRL) promotional material review meetings, facilitating group discussion and alignment • Lead Editor and final approver for all brand materials before FDA submission and promotional use • Liaison between partnering advertising agencies, brand team, and MRL reviewers on providin project direction to obtain approval

Greater Chicago Area

ConMed Linvatec is a global leader in marketing and delivering innovative solutions in Arthroscopy, Endoscopy, and Powered Instruments within the healthcare industry. • Partnered with Senior Representative of the Northwest Chicago Territory to analyze and capitalize on new growth opportunities by profiling lowest revenue accounts to increase market share• Coordinated with Clinical Marketing Specialists to further penetrate account presence through educational opportunities for Doctors and Residents • Delivered presentations to Doctors and staff within hospital and clinic settings to demonstrate and expand knowledge of product features• Provided proposals and product information/support to all accounts through efficient written and oral communication to ensure customer satisfaction• Presented product usage to provide knowledge, support, and ensure reliability to accounts

Chicago, Il

LifeStart Wellness Network delivers comprehensive and advanced health, fitness and prevention programs, services, education and facilities.• Conducted client assessments by leading groups on proper exercise techniques and teaching individuals how to research and record nutrition habits• Led discussions with corporate clients to assess health, wellness, and educational needs• Designed and coordinated health fairs to promote wellness opportunities (vision/hearing screenings and fitness programs) • Exceeded revenue goals for 4 straight quarters to achieve maximum bonus in every quarter• Surpassed monthly sales goals for personal training packages and new memberships by attaining 12% year-over-year growth• Developed and implemented new marketing strategies to increase annual revenue • Managed the staff, hiring, maintenance, and billing for members and facility

Greater Grand Rapids, Michigan Area

• Capitalized on new growth opportunities by accessing more women’s sports programs • Increased Acceleration program enrollment by 20% through sales efforts in 2005 - 2006• Provided sport-specific instruction across all sports and levels, including personal training