Alicia Griffith Email & Phone Number

Chicago, IL

Chicago, IL

• Co-led a Global brand strategy workshop with EU5 affiliates for a pulmonary rare disease product launch
• Led the acquisition of securing the HCP Media business for a rare hematological disease, accounting for a $200,000 budget increase, 2018-2019
• Led pitch efforts to secure a women’s health product launch resulting in an initial $1.5 million budget in 2018-2019
• Providing cross-agency strategic oversight as campaign development occurs for the women’s health product campaign launch

Chicago, IL

• Co-led a US patient journey workshop for an osteo rare disease product, providing comprehensive insights to enable strategic marketing decisions
• Led the acquisition of securing the Media business for an osteo rare disease product, accounting for a $1.8 million budget increase, 2017-2018
• Led cross-agency integrated marketing programs and provided strategic recommendations to overall planning process and campaign development for a pulmonary rare disease product launch
• Provided product launch expertise and support across cross-functional teams for a pulmonary rare disease product launch

Chicago, IL

• Agency lead for branded and disease state strategy recommendations for HCP, Patient, and Payer target markets, both US and Global
• Developed and presented the agency tactical plan for 2016 to client Senior Management
• Assisted in branded Consumer campaign and CRM update – touch point strategy and rebranding for an osteoporosis treatment
• Attended biannual sales meetings to assist in rolling out the new consumer campaign tactics and help with any strategy update inquiries
• Attended HCP society annual meetings, including helping to lead a key opinion leader dialogue to advocate for osteoporosis awareness and treatment for women
• Collaborating on insight mining, HCP and Consumer branded and disease state positioning and concept development, along with numerous rounds of qualitative and quantitative market research for a pulmonary rare disease.

Chicago, IL

• HCP agency lead for strategy recommendations and strategy pull-through within tactics
• Successfully led the launch of the first iPad Interactive Visual Aid for our client and led the strategic creation and launch of 5 additional apps
• Collaborated on a competitive analysis presentation that was updated throughout the year
• Attended biannual sales meetings to assist the brand team in rolling out new tactics
• Attended the Orthopaedic Trauma Association and American Academy of Orthopaedic Surgeons Congresses
• Supervisory responsibilities for the HCP account management junior team member

Chicago, IL

• Co-led providing strategic recommendations for the brand within the HCP target market
• Ensured current product plans, services, and competitor knowledge were reviewed and analyzed
• Attended biannual sales meetings to assist the brand team
• Attended HCP qualitative market research (sales aid optimization and competitor loss of exclusivity)
• Facilitated and led project development (print and digital) – provided project scope details to internal team and ensured budget, timing, and overall messaging stayed within scope and were in alignment with client needs
• Day-to-day contact for the client on any project updates or ancillary requests

Chicago, IL

• Participated and provided support in brand planning/strategy discussions throughout the year
• Led weekly Medical, Regulatory, and Legal (MRL) promotional material review meetings, facilitating group discussion and alignment
• Lead Editor and final approver for all brand materials before FDA submission and promotional use
• Liaison between partnering advertising agencies, brand team, and MRL reviewers on providin project direction to obtain approval

Greater Chicago Area

• ConMed Linvatec is a global leader in marketing and delivering innovative solutions in Arthroscopy, Endoscopy, and Powered Instruments within the healthcare industry.
• Partnered with Senior Representative of the Northwest Chicago Territory to analyze and capitalize on new growth opportunities by profiling lowest revenue accounts to increase market share
• Coordinated with Clinical Marketing Specialists to further penetrate account presence through educational opportunities for Doctors and Residents
• Delivered presentations to Doctors and staff within hospital and clinic settings to demonstrate and expand knowledge of product features
• Provided proposals and product information/support to all accounts through efficient written and oral communication to ensure customer satisfaction
• Presented product usage to provide knowledge, support, and ensure reliability to accounts

Chicago, IL

• LifeStart Wellness Network delivers comprehensive and advanced health, fitness and prevention programs, services, education and facilities.
• Conducted client assessments by leading groups on proper exercise techniques and teaching individuals how to research and record nutrition habits
• Led discussions with corporate clients to assess health, wellness, and educational needs
• Designed and coordinated health fairs to promote wellness opportunities (vision/hearing screenings and fitness programs)
• Exceeded revenue goals for 4 straight quarters to achieve maximum bonus in every quarter
• Surpassed monthly sales goals for personal training packages and new memberships by attaining 12% year-over-year growth

Greater Grand Rapids, Michigan Area

• Capitalized on new growth opportunities by accessing more women’s sports programs
• Increased Acceleration program enrollment by 20% through sales efforts in 2005 - 2006
• Provided sport-specific instruction across all sports and levels, including personal training