Alicia Ray, Ma work email
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Alicia Ray, Ma personal email
With ten years of experience in global product marketing, I am a driven and accomplished leader who delivers products to market and drives business growth. I have a proven track record of building high-performing teams and operationalizing high-impact go-to-market strategy programs for leading technology companies.As the Sr. Director of Product Marketing at CBRE, I collaborate with product management and marketing teams in a matrixed organization to create and execute core positioning, messaging, naming, and communications strategy for core advertising solutions and formats. I also lead the product delivery, commercial strategy, pricing, packaging, and roadmap for new and existing products. My areas of expertise include B2B/B2C social media marketing, ad serving, data, and analytics. I am passionate about creating innovative and engaging products that meet the needs of diverse and global audiences.
Baar
View- Website:
- baarconsulting.com
- Employees:
- 2
- Company phone:
- + 1 214 979 6100
- Company email:
- Corpcomm@cbre.com
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Head Of Strategy And CreativeBaarNew York, Ny, Us
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Sr. Director Of Product MarketingCbre Feb 2023 - PresentDallas, Tx, Us -
Global Product Marketing LeadTwitter Jul 2021 - Nov 2022San Francisco, Ca, Us• Operationalize the go-to-market strategy, including core positioning, messaging, naming, and communications strategy for core advertising solutions and formats; scale these messages globally• Lead team of Product Marketing managers focused on ad products • Execute a go-to-market strategy for new products and features based on established goals, and have the ability to measure impact and success of these initiatives• Direct educational marketing campaigns via webinars and other scalable initiatives to drive awareness and adoption of new and existing advertiser experience features; inform sales enablement strategy, and train local sales teams • Assess markets and lead quantitative analysis and qualitative feedback; represent the requirements of the market internally with Product Management and Engineering• Collaborate cross-functionally in a fast-paced environment, across product and sales teams -
Sr. Manager Of Product Commercialization & StrategyFreewheel 2018 - 2021New York, Ny, Us• Drove the product marketing strategy for the global commercialization and launch of all new technology products • Led end-to-end product delivery; cross-functional product and feature programs in alignment with company goals, from planning, requirement gathering, development, testing, deployment, and performance measurement • Advanced the commercial strategy and assess market opportunities; defined product pricing, packaging, & positioning • Executed executive level roadmap strategy as SME; brought developed features & innovation to market • Developed workspace to centralize platform documents, external processes & procedures, account management touch points, and general operating practices; influenced team’s productivity and drove operational efficiency • Guided team towards effective recommendations, encouraging use of diverse problem-solving techniques • Managed monthly town halls to share important business updates and reinforce culture and values -
Product Marketing ManagerAt&T 2016 - 2018Dallas, Tx, Us• Led sales enablement programs for entertainment solutions to unlock revenue-generating opportunities• Co-designed strategic initiative in accordance with customer feedback, competitive landscape, and company goals • Influence product commercialization process and team strategy; manage high-impact go-to-market programs• Designed pitch decks, case studies, FAQs, product demos, and trainings within strict budget and timelines• Developed and led live & virtual training programs for the sales and leadership teams -
Digital Content Producer & Ad Sales StrategistCox Media Group 2013 - 2016Atlanta, Georgia, Us• Collaborated with engineers to develop multichannel digital advertising products within O&O platforms• Built and maintained website CMS, email marketing, and social media channels creating multiple revenue streams• Effectively created and delivered high-impact online written and video content across targeted audiences• Designed and managed the first O&O mobile website increasing page views and engagement by 70%• Led creative production, promos, and media planning & buying for digital clients
Alicia Ray, Ma Skills
Alicia Ray, Ma Education Details
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Long Island UniversityInteractive Media Arts -
Florida State UniversityGraphic Design And Studio Art
Frequently Asked Questions about Alicia Ray, Ma
What company does Alicia Ray, Ma work for?
Alicia Ray, Ma works for Baar
What is Alicia Ray, Ma's role at the current company?
Alicia Ray, Ma's current role is Head of Strategy and Creative.
What is Alicia Ray, Ma's email address?
Alicia Ray, Ma's email address is ar****@****heel.tv
What schools did Alicia Ray, Ma attend?
Alicia Ray, Ma attended Long Island University, Florida State University.
What are some of Alicia Ray, Ma's interests?
Alicia Ray, Ma has interest in Colors, Design, Digital Media, Social Media, Website, Photography, Vectors, Branding, New Media, Internet Marketing.
What skills is Alicia Ray, Ma known for?
Alicia Ray, Ma has skills like Photoshop, Illustrator, Photo Editing, Marketing Strategy, Drawing, Painting, Social Media, Social Networking, Social Media Marketing, Marketing Communications, Typography, Brand Development.
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