Assistant Director Of Communications For Recruitment & Admissions
Tahlequah, Oklahoma
Downsized due to COVID. Assisted in driving recruitment by utilizing all communication platforms for undergraduate admissions. Communicated and collaborated effectively with a diverse population, including co-workers, faculty, staff, students, parents, high school teachers, counselors, and the public.● Compiled, prepare, and analyzed statistical data to build informed communication plans that met the university's recruitment targets, market, and goals.● Created social media accounts for the Admissions and Recruitment departments, including Facebook, Instagram, YouTube, and Twitter.o Optimized and managed the YouTube channel, including editing and uploading admissions and recruitment videos ensuring metadata and SEO drive traffic. o Improved efficiency of social media activities by adding Facebook, Instagram, and Twitter accounts to social media account manager software, Hootsuite.● Created social media best practices guide to drive consistency and accuracy of posting content and timelines.● Served as the administrator of Radius CMS software for prospective student information management, recruitment communications, event registrations, admissions applications, transcripts, and test score records.o Created online admissions applications and event registrations for over ten annual events utilizing UI and UX best practices.o Evaluated and monitor the functionality of Radius, including operational and technical troubleshooting.o Established process documentation for each aspect of Radius' tools for training across departments.● Managed the teams that handle a high volume of student contacts in the Call Center.o Assisted with training and onboarding of new admissions and recruitment staffo Supervised daily operations within the Communications area.