Reporting to VP, I led a team of 22 in owning seller-side platforms across IG and FB. Lifted Shop Ads purchase rate through enhanced target seller's engagement. Developed a yearly product strategy and gained alignment with company leaders to overcome the revenue lost caused by Apple's new ads policy. In addition, my team built a design system from scratch to scale across seller platforms which boosted seller retention. Built and launched the library within a quarter and integrated it with 3+ teams and with 20+ teams in the pipeline. This reduced engineering costs by 25%.

As the Group Product Manager at Influenxio, I reported directly to the CEO and managing 2 direct reports in creating a seamless end-to-end micro-influencer marketing experience for small businesses (SMB). With a focus on streamlining the recruiting process for SMBs, we were able to double sales and make a significant impact on the company's bottom line. In addition to leading the team, I was responsible for devising a new business model and setting clear product goals that aligned with the company's vision and strategy.

Sr. Product Manager• Led 6 localization campaigns, aligning product strategy with campaign themes with a cross- functional team of 27, achieving 23% growth in first-time bookings. Streamlined engineering and design processes by creating a self-serve landing page tool which significantly cutting growth team labor costs.• Enhanced the referral program through developing viral and gamification strategies, and devised coupon tactics that effectively minimized fraud and maximized profits.Sr. Design Program Manager• In charged of the productivity and efficiency of the China design team.• Overcame hiring obstacles by redefining career ladder and positions,which helped expand the team size by 1.5x within 6 months.

As a Group Product Manager at KKBOX, I led the Engagement and Retention team with 4 direct reports. I tackled the company's top priority project of transforming a streaming service into a personalized media platform and introduced a music feed. The music feed that allowed for diverse content and customization based on business needs, and encouraged users to build assets in our service, such as favorite songs, playlists, and social connections. Through these efforts, my team and I successfully lowered subscription churn and increased user retention. Additionally, I collaborated with the AI team to build a music personalization feature, which expanded the library's tracks by 21%. It was an exciting experience working with such a dedicated team, and I'm proud of the contributions we made to the company's success.

As a UX designer embedded in an Agile software development team, we are creating user-centered design solutions to simplify customer margin reporting system of GE's Fleet Status Aviation business.Responsibilities includes scope and define statements of work (SOW), ideation and concept development, user-centered discovery and synthesis, concept generation, personas, user flows, wireframes, HTML prototypes, and product roadmaps.

Next generation map application for Business Analyst Online and Community Analyst Online- Designed and tested the product, leading design phase and fit-and-finish up to launch.- Created a multi-platform shared maps experience, including browse, search, selection and import.- Designed a simple guided tour experience for new users and promoted advanced features for experienced users.- Created a elegant and simple UX for searching and mapping data by category.User Research and Testing- Managed café user testing in Esri.- Conducted usability studies.- Collaborated on test design and planning, creating appropriate fidelity assets with scenarios.Additional Projects at Esri- Mobile App: Created information architecture and experience design.- Interactive infographic for map application: Experience and infographic design.- Esri Maps Plugin for Microsoft Office: Tested and distilled key issues and refined ribbon tools.

Led a cross-functional team to design an interactive Flash-based online training systemConducted contextual inquiries and competitive analysis to validate user needsCreated both low- and high-fidelity prototypes using Axure and Illustrator to test conceptsDesigned icons, graphics and animations, and ensured a consistent style for all deliverablesProduced interactive visual reports and presented to clients and advisors

Identified usability issues on the help notification feature of the current mathematics programUncovered middle school students’ need when solving the many types of math problemsCreated interactive wireframes to test the new hint notification conceptsPresented design recommendations and final paper prototype to the institution co-founder