Alicia Abbott, Mba Email & Phone Number

Baltimore, Md, Us

• Fostered client relationships as the go-to liaison for designated accounts and projects at the agency • Managed a team of creatives to develop and execute end-to-end video campaigns for trade shows and media campaigns targeting building products clients• Collaborated with agency creative teams, external vendors, and clients to design an innovative trade show booth and sponsorship elements (hospitality suite, media lunch) that launched a new brand campaign for the International Builder's Show• Spearheaded collaborative efforts across internal creative teams, client partners, and external vendors to ensure impactful and cohesive campaign execution, exceeding KPIs and budget targets.• Partnered with social media and influencer teams to ideate and create compelling content

Baltimore, Md, Us

• Increased Fan Engagement & Revenue: Planned and executed data-driven marketing campaigns that boosted fan sentiment and favorability, leading to higher leads, and boosted sales by 15%.• Streamlined Project Management: Spearheaded creative strategy, managed project workflows with Asana, and reduced project completion time• Creative and Brand Management: Led creative briefs, project scopes, and budgets for 20+ campaigns with internal teams and external agencies resulting in on-time project completion for all campaigns managed• eCommerce & Omni-Channel Success: Developed and implemented omni-channel strategies contributing to increased single-game ticket sales revenue.• Enhanced Customer Insights: Led the Voice of Consumer (VOC) program alongside MLB, sharing valuable findings with club leadership. Utilized club surveys and fan segmentation to optimize lead generation and revenue streams.• Strong Partnership Management: Oversaw broadcasting relationships with TV and radio partners, including recruitment, affiliate relations, and contract fulfillment.• Mentorship & Development: Mentored marketing and digital interns, Advertising Assistant, and Marketing Research & Performance Coordinator.

Orlando, Florida, Us

• Enhanced online conversions by +5% for event & retail promotions (tickets, hotels, packages) through strategic planning, improving the customer journey on universalorlando.com and the mobile app• Managed cross-functional product initiatives for International, Hotels, Outer US tickets, and packages, overseeing digital technology, creative, content, merchandising, and P&L• Owned the Universal Vacations technology project, integrating vacation packages into the online booking platform• Boosted website traffic by +80K page views and +10K unique visitors YoY for assigned segments• Led the eCommerce team for Universal Parks & Resorts projects across the entire portfolio, including Universal Studios Hollywood and Universal Studios Japan• Leveraged sales data and digital metrics to strategize product and brand positioning on universalorlando.com and the mobile app, maximizing sales impact• Expanded the Outer US segment team headcount in response to increased sales growth

Orlando, Florida, Us

• Oversaw marketing and production budgets resulting in all projects being on time and under budget• Evaluated advertising and media buys to enhance brand and media visibility, achieving a 5% reduction in spend• Managed creative and digital agencies and media partners, providing strategic direction and maximizing budget efficiency• Spearheaded marketing, sales, and production initiatives for high-profile events like college bowl games, the NFL Pro Bowl, and the International Champions Cup. Championed content creation across in-game activations, digital channels, and game scripts• Supervised seasonal marketing assistant and internship program

Orlando, Fl, Us

Ad 2 Orlando is an affiliate organization to the American Advertising Association that fosters the growth of young professionals under 32. As club president, I lead and represented Ad 2 Orlando at the local and national levels, provided guidance and support to the executive board and committee chairs. As Immediate Past President, I served as an executive board mentor and also lead our Public Service campaign as Media Director.Results:• Increased professional membership by 23% in 6 months• Managed the creative direction and content for the new Ad 2 Orlando website that increased overall site traffic by 62%• Placed first place in Club Operations and Membership at AAF National competition• 2015-2016 Ad 2 National Public Service Campaign, Third Place - Fairways for Warriors• 2015-2016 Ad 2 National, Most Excellent Club and President• 2016-2017 Ad 2 National Public Service Campaign, Second Place - Tech Sassy Girlz

• Execute all aspects of community management for clients to support marketing plans and create content calendars to align strategy to generate engagement across Facebook, Twitter, Pinterest, Instagram and LinkedIn• Monitor and respond to all negative, positive and neutral Trip Advisor, Yelp, Urbanspoon and Facebook reviews• Develop and manage all monthly CRM and insight reports and coordinate social campaigns including: content, creative direction and strategy.• Oversee all email and website marketing to help increase visibility, open rates and ROI • Track and manage all paid advertising and social impressions for national exposure• Create and design strong visual elements for social, email and web to align with content

Orlando, Fl, Us

Directed a team of three professionals overseeing the creative and production aspects of marketing and advertising. Key responsibilities encompassed market positioning and brand management, budget oversight, media planning and buying, communication and content marketing, agency management, digital and social media marketing, and community relations.• Oversaw a marketing mix consisting of online and offline tactics including CRM, social media, and display as well as radio and print that resulted in +7% increase in monthly walk-in attendance• Developed compelling and sustainable brand positioning for external communication channels, including SCOPE Magazine, Community Impact Report, grants, and various online platforms• Improved brand and product knowledge for business partners by creating a brand style guide and a new creative process along with facilitating all training and SOPs• Implemented a marketing strategy and managed a budget totaling $600,000, consistently maintaining a monthly surplus

Orlando, Fl, Us

• Promoted to Digital Marketing Specialist in recognition of my leadership in digital marketing projects and significant contributions to the team's growth• Guided social content and media buys for owner engagement and coordinated all locations and acquisition forms for Resort Madness sweepstakes that lead to an 11% variance between three social brands• Spearheaded weekly e-newsletter, status meeting, monthly reports, calendars and analytics• Communicated with internal partners to support all digital marketing needs for Owner Education and Inventory offers

Orlando, Fl, Us

• Managed all communication calendars and content for websites, magazines, e-commerce and social media channels to increase owner arrivals across 97 resorts• Developed an agent contest that resulted in a 130% increase in reservations for 26 resorts• Partnered with social media in creating "Get Social with Play Days" that reached over 550,000 Facebook fans in one month• Responsible for tracking all click rates and engagement for social media, web banners, resort specials web page and text drops • Managed a $10K Marketing budget, vendor relationships and collateral, while ending up with a surplus of $2K• Produced all creative briefs for all owner sweepstakes from content, branding, legal assets and website pages

Orlando, Florida, Us

• Responsible for issuing and tracking over 25,000 player program tickets to community partners.• Authored and oversaw the content creation and management of community-related articles for the website, social media platforms, and game-day playbill• Oversaw operations of Donation Exchange and Player Ticket Programs• Coordinated Courtside Kids pre-game events averaging 60 kids to acknowledge player ticket program groups• Managed VIP integration during All-Star day of service to ensure the highest level of service was obtained • Assisted in coordinating community relations and Orlando Magic Youth Foundation events

Orlando, Fl, Us

• Supervised all 48 site arrival packet revisions, orders and client follow-up• Directed and inputed over 25 projects with production artists, managers and copywriters • Managed over 75 projects, schedules, client follow-up and feedback at any given time

Master Of Business Administration - Mba, Marketing

Ba In Communication, Focus In Public Relations; Minors: Advertising, Business Administration And Graphic Design