Alicia Carney work email
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Alicia Carney personal email
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Alicia Carney phone numbers
Product marketing expert and co-founder of Moonshot – a hands-on short course teaching go-to-market confidence for founders and product marketers.From San Francisco to London, I've spent the past 14 years scaling fast-paced startups resulting in one merger, one acquisition, and one IPO. At Deliveroo, I led global product marketing to launch and scale 20+ technology products serving the needs of 100,000 restaurant partners and millions of consumers globally. Have built 3 early-stage B2B marketing teams from scratch, now onto my 4th: leading the marketing department at Ravio while still executing as a product marketing operator.Advisor to Crane, Seedcamp, and Antler VC portfolios.📈🏆- The Top 100 Product Marketing Influencers, 2023- Top 60 Product Marketing Influencers, 2022- Shortlisted, Product Marketer of the Year, PMA (2021)- Top 30 Women Shaping B2B Tech Marketing (2018)🌎🌱- Bachelor of Science, Sustainable Travel & Tourism, Cal Poly San Luis Obispo (2011)- Certificate, Sustainable Business Management, University of Cambridge (2020)- Certified B Leader, B Labs Europe (2021)💌 Subscribe for free tips, templates, and case studies on building sustainable growth through customer-focused product marketing: https://customerfocus.substack.com/🗂www.aliciacarney.com
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Head Of MarketingRavioLondon, Gb -
Head Of Marketing & First Product MarketerRavio Jun 2023 - PresentLondon, Gb
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Co-FounderMoonshot Oct 2021 - PresentLondon, GbTogether with James Doman-Pipe, I'm building Moonshot - a product marketing academy for startups and scaleups wanting to grow faster and stronger through scrappy, strategic product marketing.Our flagship product, WTF is Go-To-Market, is a 5-week short course for B2B startup marketers to get the skills, confidence, and tools to build a customer-focused go-to-market strategy. -
Founding Product MarketerLune Aug 2021 - Jun 2023London, Gb- 6th employee; built and owned all marketing foundations including Lune's full GTM strategy (positioning, messaging, website copy, brand strategy, sales narrative & enablement and KPIs)- Defined niche ICP audiences to deepen business teams' knowledge of buyer personas — especially bringing to life the pains, gains, and aspirations of B2B climate buyers- Used a Voice of the Customer report to synthesize customer feedback, qual/quant research, and competitive insights analysis to inform product strategy and assessment of early PMF- Embedded within commercial team to develop new sales plays and marketing automation — resulting in a needs-based customer journey -
Head Of B2B Product MarketingDeliveroo Jan 2020 - Jul 2021Blackfriars, England, Gb- Built strategic foundations for a new global Product Marketing function responsible for all restaurant technology products- Partnered with VPs, Directors to evolve Deliveroo's B2B brand towards a needs-based and differentiated value proposition- Scaled a new Go-To-Market framework across the business - Took 'first to market' Table Service proposition to market (3 weeks from ideation to launch), hitting 6% GMV supply target - Globally launched improved network algorithms, order management software, and +10 tech products and features = resulting in +20% Restaurant Hub adoption for target audiences - Managed small team with focus on psychological safety -
Senior Product Marketing Lead, GrowthDeliveroo Mar 2019 - Dec 2019Blackfriars, England, Gb- Co-developed a 3-year strategy for Marketer's long term vision to senior leadership, earning 100% of requested investment - Led the expansion of Marketer into two cross-functional 'squads' responsible for incremental growth and new revenues - Established a de-risked, scalable, and strategic approach to launching new products; became 'go-to' for strategic initiatives- Sustainability team lead
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Product Marketing Lead, GrowthDeliveroo May 2018 - Mar 2019Blackfriars, England, Gb- Launched Deliveroo's Restaurant Ad Platform (Marketer) and drove adoption strategies, resulting in 10% attributed Order Volume and 1M incremental orders in 12 months- Owned Marketer's Go-To-Market strategy including positioning, messaging, enablement, and product education - Marketer maintained healthy adoption across global partner portfolio, averaging 60% engagement repeat rate- Created commercialisation strategy that protected the best interests of restaurants, and the long term economic health of Deliveroo's growth / revenue trajectory- Built internal and external feedback loops to influence the product roadmap, which was replicated across teams- Sustainability Committee co-lead
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Product Marketing ManagerKayako Feb 2016 - May 2018Austin, Texas, Us- Brought the new Kayako product to market including brand story, positioning, customer development programs, internal enablement, and comms materials - generating $2M ARR in first 18 months- Led first successful implementation of product tracking for Kayako and pioneered use of behaviour-based lifecycle emails to convert/upsell- Elevated the Voice of the Customer program to elicit companywide transparency around business health metrics and customer feedback- Developed Kayako’s “Ideal Customer Profile” and buyer personas as a framework for a more refined understanding of product market fit(Use the Wayback Machine to see our work as we left it: http://web.archive.org/web/20180531182225_id/https://www.kayako.com/) -
Strategic Consultant, Lifecycle & Growth TeamJawbone Nov 2015 - Jan 2016San Francisco, Ca, Us• Full-time contractor assigned to head up global email campaigns touching US, EMEA, and Japanese markets including cross-functional coordination and localization.• Expanded Jawbone’s product Welcome Series from 2 to 12 months based on customer usage data.• Delivered campaign proposal to monetize the Jawbone UP2 product’s Welcome Series experience by upselling partners apps with behavior-based email automation. -
Head Of MarketingTallie Aug 2013 - Sep 2015San Francisco, Ca, Us• A founding member of the Tallie Marketing Department• Championed department transformation into conversion-focused inbound marketing strategy.• Pioneered the cultivation of data-driven marketing resulting in the adoption of best of breed software tools, the execution of monthly A/B test experiments, and the introduction of weekly multi-channel analysis reports to top executives.• Managed key enterprise SaaS partnerships to facilitate dozens of partner webinars, content offers, social media campaigns, and tradeshow collaboration.• Identified largest areas of opportunity for company and led inter-departmental collaboration to solve big problems with limited resources. Examples: Optimizing the Free Trial funnel, creating reader-friendly technical content, increasing product usage, and project managing a website redesign.During my tenure, Tallie was ranked as an Inc. Magazine “Top 50 High Growth” software company and won a Technology Innovation Award from CPA Practice Advisor. In 2017, Tallie merged with Certify backed by $125 million in equity funding by K1. -
Marketing Analytics & Optimization LeadTallie Aug 2013 - Mar 2015San Francisco, Ca, Us
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Marketing AnalystTallie Aug 2013 - Oct 2014San Francisco, Ca, Us
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Marketing CoordinatorUworld Roger Cpa Review Jan 2012 - Aug 2013Dallas, Texas, Us -
Marketing AssistantUworld Roger Cpa Review Jan 2012 - Aug 2013Dallas, Texas, Us
Alicia Carney Skills
Alicia Carney Education Details
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California Polytechnic State University-San Luis ObispoExperience Industry Management; Sustainable Tourism Planning & Management -
University Of CambridgeCambridge Institute For Sustainability Leadership (Cisl)
Frequently Asked Questions about Alicia Carney
What company does Alicia Carney work for?
Alicia Carney works for Ravio
What is Alicia Carney's role at the current company?
Alicia Carney's current role is Head of Marketing.
What is Alicia Carney's email address?
Alicia Carney's email address is am****@****oly.edu
What is Alicia Carney's direct phone number?
Alicia Carney's direct phone number is +170769*****
What schools did Alicia Carney attend?
Alicia Carney attended California Polytechnic State University-San Luis Obispo, University Of Cambridge.
What skills is Alicia Carney known for?
Alicia Carney has skills like Social Media Marketing, Social Media, Marketing, Event Management, Email Marketing, Facebook, Leadership, Marketing Strategy, Blogging, Event Planning, Public Relations, Public Speaking.
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