Alicia Eakin Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, United States

• Grew Pattrn’s social media following to approximately 800,000, achieving over 30 million views across platforms year-to-date.
• Lead a team of journalists and scientists in a fast-paced newsroom to transform the latest environmental news into highly engaging digital content across platforms, leveraging audience analytics and performance.
• Manage partnerships with news, climate organizations, and internal stakeholders, while collaborating with sales to identify paid opportunities.
• Develop and manage project budgets, ensuring efficient allocation of resources while maximizing quality and impact.

Atlanta

• Played a pivotal role in the development, growth, and promotion of Pattrn, The Weather Group’s newest digital storytelling brand focused on climate and environmental issues.
• Led the creation and execution of content strategies, overseeing day-to-day content development and publishing across a range of platforms, including television, apps, and social media like TikTok and YouTube.
• Expanded Pattrn’s digital footprint by launching a 24/7 streaming channel and integrating VOD services, which aired on platforms such as Tubi, Plex, Redbox, and The Weather Channel apps.

Atlanta

• A key member of a small team that developed and successfully launched a new CNN show.
• Responsible for creative/concept development, the design of the look and feel of the show, and future planning. Create and craft original content to create a memorable experience for viewers to grow our audience.
• Supervise a team of 15-20 (producers, writers, associate producers, technical staff) across two cities in executing the daily plan for the show. Under intense deadline pressure, ensure that the daily show makes air.
• Oversee writers to craft engaging scripts, coordinate logistics and editorial with reporters across the globe, work with associate producers to ensure the coverage is visually appealing, and interface with technical.
• Plan and coordinate special coverage including coordinating field shoots, securing reporters for coverage, scheduling studios and crews, communicating with our anchors/talent, and booking guests.
• Coordinate with PR to flag high-value content for online and social media channels.

Atlanta

• As the original content producer for the show, worked with teams in DC and Atlanta closely to tell important political and international stories in a clear, concise and compelling manner for viewers in the U.S. and.
• Worked with newsgathering teams in the field and in bureaus around the world to identify compelling stories and bring them to air. Scoured social platforms to find, clear, and deliver unique stories to the network and.
• Responsible for planning and generating future bookings, shoots, and segments including scheduling and producing stories and shows in the field.
• Traveled throughout the country with Wolf Blitzer to cover political events working with the show team, digital platforms, and internal/external clients (e.g., CNN.com and Facebook) to develop, pitch, and produce.
• Special coverage included the 2016 General Election, 2017 Presidential Inauguration, Pope Francis’s trip to America, President Trump’s Summit with North Korean Leader Kim Jong Un, and the Helsinki Summit between.

Greater Atlanta Area

• During my tenure, the show enjoyed a rating uptick and in 2014 had more wins in the demo against Fox News than any show on the network.
• Produced Don Lemon’s ROOTS for a two-hour CNN special, involving months of research, international travel, and cross-platform outreach.
• Produced breaking news coverage including the Newtown shooting, the disappearance of MH370, the Boston Marathon Bombings, and the election of Pope Francis.
• Collaborated with the Executive Producer to build content and create branding for the shows, including creating/editing opens, ordering new graphics/animations, and field producing over 30 packages for CNN and other.
• Served as the Atlanta-based producer for red carpet coverage of the Golden Globes and Academy Awards.

Greater Atlanta Area

• Served as a producer for weekend mornings shows and a fill-in producer for all other newsroom shows.
• In the control room during breaking news coverage of the death of Osama bin Laden, Hurricane Irene, and the Libya uprising.
• Produced the AC360 special on the last shuttle launch.
• Produced stories in the field and in-house for all CNN Newsroom shows.

Greater Atlanta Area

• Member of a small team that launched Rick’s List with Rick Sanchez.
• Worked closely with the Executive Producer to create high-production value for the show and shape editorial content, including pitching stories, writing segments, producing opens, ordering/creating graphics, and.

Valdosta, GA

Researched, produced, wrote and reported daily on-air stories for all WALB Newscasts. As out of town Bureau Chief, these stories were developed independently of the station’s assignment desk. Trained as fill-in producer and anchor.

Master Of Liberal Arts, Extension Studies, Journalism/Digital Media

Bachelor Of Science, Broadcast Journalism