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Innovative, strategic, and metrics-driven business leader with a proven track record in developing and executing integrated marketing and operations programs (digital and traditional, B2B, B2B2C, and B2C). • Successfully led two startups from nascent stage to acquisition. • Senior executive at two integrated marketing agencies specializing in demand generation & user acquisition.• Launched and grew a multi-location, US marketplace for an international medical device company.• Developed multiple high-functioning/performing sales, marketing, and operations teams.• Strong collaborative skills to lead projects/initiatives that drive company growth. Start-ups, integrated marketing, brand strategy, healthcare communications, public communications, social media, website design and development, SEO / SEM / PPC, mobile marketing, sales enablement, content marketing, direct mail, email marketing, event marketing, new product launch, brand activation, medical device, biotech, pharmaceutical brand development, marketing strategy, provider / physician communication, direct to consumer (DTC), account management, project management, budgeting, franchise management.
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Head Of MarketingBrightside Nov 2021 - PresentChandler, Arizona, UsLeading the marketing department for Brightside, a venture-backed (Andreessen Horowitz, Trinity Ventures, and Comcast Ventures) financial care platform built to help working Americans improve their financial health. Provided as an employer-paid benefit, Brightside combines advice from real financial experts with financial products and technology that relieve financial stress, lower healthcare costs, and improve productivity. -
Cmo / Vp, Strategic Marketing And CommunicationsAmn Healthcare 2015 - Nov 2021Dallas, Tx, UsServed as an executive leader in the interim-leadership consulting division for AMN Healthcare, focused on large health system clients in need of consumer and medical professional marketing support. -
Vice President, Marketing & Customer SuccessCreative Lab 2011 - 2015Drove strategy and execution of marketing projects including developing go-to-market strategies, user acquisition/retention strategies, and supporting the launch and sales of new products and services for digital health/SaaS start-up clients. Provided onsite interim support as necessary.
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Vice President, Practice DevelopmentMedley Health 2011 - 2012Developed and implemented organizational changes and streamlined processes that allowed this start-up to quickly ramp and exceed consumer targets within its multi-location medical practices. Managed metrics-driven tactics, processes and systems to focus investment and drive results for partner practices. Built, trained and motivated teams in marketing and operations to succeed in acquiring and maintaining consumer and physician contracts.
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Vice President, Marketing And OperationsCrh Medical Corporation 2005 - 2011Atlanta, Georgia, UsLed the marketing and operations strategy for multi-site medical practices and international franchise partners. A founding member of the executive team responsible for the development of the marketing and operations infrastructure that grew the business from a single state access point to availability internationally. -
Sr. Vice President, Agency OperationsSpotlight Health Agency 2000 - 2005Founding member of the executive team responsible for all integrated marketing and public relations activities. Designed and executed multi-million dollar national campaigns for pharmaceutical, medical device, and non-profit clients.
Alicia Johnson Skills
Alicia Johnson Education Details
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Trinity Washington UniversityPublic Communications -
UclaPublic Health -
University Of Southern California
Frequently Asked Questions about Alicia Johnson
What company does Alicia Johnson work for?
Alicia Johnson works for Brightside
What is Alicia Johnson's role at the current company?
Alicia Johnson's current role is Strategic Marketing and Operations Executive.
What is Alicia Johnson's email address?
Alicia Johnson's email address is al****@****ith.com
What is Alicia Johnson's direct phone number?
Alicia Johnson's direct phone number is +191334*****
What schools did Alicia Johnson attend?
Alicia Johnson attended Trinity Washington University, Ucla, University Of Southern California.
What skills is Alicia Johnson known for?
Alicia Johnson has skills like Marketing, Integrated Marketing, Start Ups, Strategy, Management, Leadership, Seo, Advertising, Marketing Strategy, Public Relations, Social Media, Team Building.
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