Alicia Facada Email & Phone Number

East Bridgewater, Massachusetts, United States

-Identify and develop new business leads within acute care and community settings by collaborating with C-suite executives, senior and mid-level managers and cross-functional teams at healthcare facilities. Tripled number of total client referrals.-Manage large territory of over 25 hospital accounts and maintain CRM database to track leads and networking initiatives, keeping a wide, diverse book of business.-Drive census and business development, meeting growth targets by increasing visibility and rank for healthcare facilities from zero to number four.-Communicate effectively and problem solve in a fast-paced environment with hospital case managers, physicians and families to ensure a seamless, smooth admission process and coordination of care for the client.-Drive the Sales and Marketing Plans for two skilled nursing facilities with a census of over 200 clients.-Coordinate referrals, inquiries and admissions with prompt and appropriate response time; oversee and expedite the daily influx of client referrals efficiently, addressing individual client needs.-Spearhead and design strategic internal and external marketing plans to brand and build profitable relationships with accounts and local communities.-Deliver high level of quality care to diverse populations while overseeing patient admission and triaging based on acuity and appropriate department admission.-Solve conflicts and address issues that occurred between other entities then collect and analyze data and feedback to identify opportunities for improving quality of service.

East Bridgewater, Massachusetts

-Manage census and referral development, including but not limited to, verifying insurances and obtaining necessary approvals on financial and clinical criteria prior to admission.-Oversee all referrals, inquiries and admissions with prompt response time of a 15-minute turn around.-Complete in-depth reviews of market conditions and customer preferences for skilled nursing facilities.-Plan marketing initiatives and leverage referral networks to promote business development.-Develop campaigns and specific marketing strategies for clients including internal programs to increase customer success and external events to promote our services.-Track key metrics and develop spreadsheets and data models.-Study demographic data to determine optimal targets, competitor offerings and tactics for persuasion.-Spearhead market research to identify branding opportunities, cement strategies and sustain loyal customer base.-Devise and implement strategic recruitment plans with consideration to both long and short term goals.

Sudbury, Massachusetts, United States

-Identify and develop new leads; maximize census through effective marketing tactics. Convert 70% or more of referrals to admissions-Lead all tours of the facility. Convert 80% or more of tours to admissions (increased tour conversions by 66% since date of hire). -Direct internal marketing strategies to increase customer satisfaction and eventual repeat clients. -Create and maintain an Ambassador Program for each new client to improve customer success upon admission and throughout duration of short-term stay. Invent welcome and discharge gift bags for customers.-Make follow up calls to discharged patients to ensure a successful transition home and provide customer feedback for improving the client experience.-Complete all necessary admission paperwork in a timely fashion, adhering to Federal and State guidelines in regard to protecting patient information.

Greater Boston

-Manage the coordination of all referrals, inquiries and admissions.-Communicate daily with families, hospitals, case managers and physicians regarding client care.-Work in cohort with area liaisons and facility staff to market and promote the center.-Convert 50% or more of referrals to admissions. -Convert 60% or more of tours to admissions.-Build and maintain customer service principles in the facility to provide optimal outcomes and best practice to clients and families.-Complete all necessary admission paperwork in a timely fashion, adhering to Federal and State guidelines in regard to protecting patient information.

Pasadena, California, United States

-Provide direct, appropriate crisis intervention services and design incentive programs for a case load of 4 clients. -Supervise, protect and care for clients in recreational therapy, including supervision for up to 15 clients at a time. -Set limits and provid appropriate discipline for clients according to their DMH and agency behavioral goals. -Assist the Director of Rehab Services in providing age-appropriate recreational programs such as art therapy, music therapy, and community based activities. -Write billable Individual Rehab mental health notes on client goals according to DMH and agency standards and consistently meet productivity and performance standards in terms of quality of work.

Los Angeles Metropolitan Area

-Manage the colleges’ shuttle bus department. -Hire and train a group of 8 staff members, oversee staff meetings and create and organize schedules. --Advertise and coordinate events with other clubs/departments, complete department paperwork and invent and implement ideas for more effective services.

Los Angeles Metropolitan Area

-Research youth in the United States (specifically Los Angeles) deemed “at risk” and the sociological implications of the “at risk” label. -Conduct several formal interviews with voluntary adult participants, incorporate different sociological theories and write up a 43 page thesis, submitted to the Department of Sociology.

Bachelor Of Arts - Ba, Sociology

Activities and Societies: Sigma Lambda Gamma National Sorority, Incorporated (Epsilon Gamma Chapter at Occidental College), Soccer Club.

Bachelor Of Arts - Ba, Sociology

Conducted an extensive research project analyzing the situation of children at risk for sexual abuse in Brazil. Formally interviewed.

High School Diploma, 3.7