Alicia O'Brien Email & Phone Number

Langley, Bc, Ca

Langley, Bc, Ca

Langley, Bc, Ca

- Liaised with suppliers for creative and print production for special projects like the 20th Anniversary Celebration - Drafted a new employee handbook and onboarding system for new employees and part-time interns - Collaborated with the sales and graphics departments to streamline processes in order to maximize efficiencies - Created and deployed a new social media strategy to enhance the existing effort, and focus on channels that had a stronger return - Oversaw the international internship program students as well as the administration of the paperwork required to grant them visas.

- Authored a wide variety of internal communications including memos, monthly shareholder reports, and annual reports, as well as developed the annual business plan and strategic marketing plan- Reinvigorated and boosted the existing social media channels, resulting in growth in Twitter (83% increase in tweets and 65% in followers), YouTube (83% increase in subscribers and 55,463 views), Facebook (87% increase in likes), while also establishing new channels such as Instagram- Drafted external communications in the form of press releases, website copywriting, social media posts, and e-newsletters- Published press releases in 10 different industry publications and local papers, as well as secured a complimentary feature in PLSN Magazine- Developed collateral pieces for sales promotion materials featuring the translation of high-tech terminology and concepts into more accessible language- Designed and executed print and online media to support tradeshows and sales staff, as well as summarizing results of tradeshows in post-mortem reports - Spearheaded the cross-promotion at industry tradeshows to conserve budgets, saving $15,000.00 in 2015- Oversaw the administration and reporting for the National Research Counsel grant of $28,275.00 in 2015 through the Industrial Research Assistance Program, where we worked in partnership with Wavefront and the BC Innovation Council for the final development of a new technology- During the construction of projects, directed all of the suppliers, created GANTT charts, and meticulously recorded the progress and expenses - Liaised with the board of directors and shareholders to communicate current progress and future plans

- Worked at the unofficial tourism hub of Victoria and fostered relationships with Tourism Victoria and the Victoria Guest Services Network where we fielded hundreds of visitors and inquiries daily- Hired, trained, and cultivated a team of five guest services concierges to provide exceptional customer service and to achieve marketing and business objectives- Created and maintained the annual Guest Services product and labour budgets, as well as audited and streamlined internal systems and revamped them to increase efficiencies- Collaborated closely with the marketing department to create family friendly sales promotions and events

Mississauga, On, Ca

SUPPORT TO MARKETING PLAN AND MARKETING BUDGETGathered information and supporting data for, as well as drafted elements of, the Marketing Plan and Marketing Budget for the shopping centre, in order to support planning of marketing activities for the shopping centre.SPECIAL EVENTS AND EXHIBITSProposed, planned and coordinated exhibits, special and seasonal events in the shopping centre which are a part of the Marketing Plan and Marketing Budget, in order to increase foot traffic in the shopping centre. Solicited prizing valued up to $10,000.00 as well as managed volunteers and event staff. MARKETING MATERIALS AND SUPPLIESPurchased and upon approval, maintained, and distributed relevant marketing materials and supplies (e.g. fliers, posters, other signage, seasonal decorations, etc.) in order to effectively support marketing activities of the shopping centre.COMMUNICATIONS FOR PROGRAMS AND EVENTSDrafted communications and reports for all marketing programs and events to effectively communicate them to internal and external stakeholders. Tracked the deliverables/impact of the marketing function for key stakeholders.MARKETING RESEARCHSupported marketing research function by drafting and distributing customer surveys, providing marketing research firms with relevant information and assisting in the interpretation and analysis of results in order to better define the shopping centre’s target market.TENANT COORDINATIONCommunicated and coordinated shopping centre marketing events and plans with current tenants to identify co-branding opportunities, and seek out participation in special offers and other shopping centre programs.SUPPORT TO CUSTOMER SERVICEAssisted Guest Services desk operations in the shopping centre to ensure consistent first-class customer service is provided to the shopping centre’s customers at all times.

West Vancouver, Ca

CUSTOMER EVENTS and SALES PROMOTIONResponsible for event management and sales promotion development to drive customer traffic management of all aspects of the marketing communications mix, including advertising, collateral material, web and other interactive channels, direct mail, PR, etc.INTERNAL COMMUNICATIONSDrafted memos, newsletters, proposals, emails, and web content for our retail partners and acted as a liaison between our stakeholders and marketing team. Also responsible for drafting work orders and meeting preparation for the management team. COMMUNITY LIAISONBuild relationships with community council members, volunteer organizations, and the city employees to maximize opportunities as they arose. Secured a relationship with the Starlight Children’s Foundation and assisted in raising over $11,000 for their organization in 2011. EXTERNAL COMMUNICATIONSPrepares creative briefs and liaises with external agencies and designers to ensure the final product is ready for delivery. BUDGET MANAGEMENT Working within a specified budget and saving dollars wherever possible to ensure the successful execution of an event. HOLIDAY TEAM MANAGEMENT Responsible for selecting, hiring, training and scheduling the holiday team members.

I was responisible for liaising with the collegiate chapters of the BC AMA: BCIT, UBC and SFU. I was able to increase student membership by over 100% in my two years, and my biggest goal was to rebuild the relationships with each of the chapter Presidents.

- Sourced, hired and trained experiential marketing reps and brand ambassadors - Rolled out experiential campaigns across BC- Serviced clients such as: GM, Telus, BCLC, Kraft, Greenworks

Quebec City, Quebec, Ca

- Interned in the Account Management team and coordinated creative, media, and client communication - Serviced clients such as: BCLC, Tourism BC, and Armstrong Cheese

Toronto, Ontario, Ca

- A short contract where I negotiated access fees to several new advertising contracts, saving the client $10,000- Serviced clients such as: Gold Seal Tuna, Xbox, and Red Bull

Graduate Diploma In Business Administration

Diploma, Marketing Communications

Bachelor Of Arts, Psychology

Certified Marketing Director, Shopping Centre Marketing

High School Diploma, High School