Drafting the strategic vision for the department to be able to differentiate our approach in new business pitches.Developing flexible staffing solutions to allow for more efficiency for the agency and career growth for employees.Bringing media thought leadership and business insights to current clients to help grow and innovate.Working across departments (PR, Content, Brand and Media) to develop best practices and processes for social media and influencer content.Key Clients: Advocate Aurora Health, Commerce Bank, Discover Boating, BISSELL, A Fortune 100 Healthcare Company, 3M Medical Solutions Division

Created eCommerce and lead generation-based marketing plans for a variety of clients. Managed a small team that developed social media strategies and executed campaigns.Standardized templates and processes for the media team and trained outside media departments in digital trafficking.Key Clients: ILLUME, GO Radio, Uponor

Led connections strategy teams to build holistic media planning strategies for clients across traditional and online channels.Educated clients on digital trends, strategies, measurement and tactics that can be applied to their business. Trained connections strategy team on social media strategy and implementation.Key Clients: University of Minnesota, Minnesota State Lottery, Baylor College of Medicine, BAUER Hockey

Content planning: developing long-term plans for activating core groups of loyal consumersPaid media strategy: solving core business problems with digital solutionsStory-telling with data: taking reporting and analysis and making it singKey Clients: Buffalo Wild Wings, Jack Link's, Cambria, General Mills Small Planet Foods, 3M HomecareCreated spacescore, a measurement tool that identifies interests and behavioral characteristics across a Facebook page's audience.

Paid Social Campaign Planning, Execution & AnalysisContent Strategy, Management & AnalysisConsultation on Interactive Social Experiences

Led optimization and reporting for all social media fan acquisition.Created and managed content schedules for clients' Facebook pages and blogs.Supported in the development of social strategies for clients.

Developed demographic and competitive reports for new business pitches using comScore data.Studied the functionality and capabilities of social media monitoring tools to find the most useful data for clients.Supported the Social Media Planner with optimizations and trafficking for fan acquisition campaigns.

Researched the consumer and competitive frame of advertising agencies and fitness apparel.Wrote situational analyses for a fitness apparel retailer and a marketing agency.Coordinated and assisted with the styling of a photo shoot for a uniform catalog.Designed direct mail postcards, a targeted email campaign and a corresponding module for the website of a fitness apparel company.Art directed a web video and designed video graphics for a retirement services program.