Alicia Foo Email & Phone Number

Singapore

Singapore

• Manage supplier relationship with a portfolio of travel management companies• Key source of market intelligence and identification of sales opportunities via regular engagement with travel agencies• Plan and executive trade activities including conceptualisation, operationalisation and post campaign review• Plan and launch sales initiatives to support distressed inventory and tactical travel agency campaigns• Drive agency adoption of New Distribution Capability (NDC) for POS Singapore• Organize and host agency briefings to keep trade updated of our products and services• Review appointment requests from interested agencies and effect appointment of newly appointed travel agencies

• End-to-end partner merchant acquisition (pitch, negotiate, contract and onboard) for Kris+ app• Successfully onboarded 10 merchants and led a team of 6 in securing 30 partners in 6 months• Drove Gastronomy Campaign (Apr’21) featuring 10 F&B partners to drive usage of Kris+ app

• Drove Always-On Search Engine Marketing (SEM) and Programmatic Advertising Buys• Responsible for digital content and communications on SilkAir.com and other proprietary platforms• Gatekeeper for overseas branding and public affairs related matters (India, Nepal & Indo-China region)• Spearheaded digital brand campaigns, brand activations and inaugural activities

Developed a series of Sales Guides as a new initiative to the company’s Leapfrog Program, which facilitated the work of the department’s sales team and product managers, and were subsequently featured in the department’s newsletterConducted and presented a report on competitor analysis via market research which supported the work of the department’s product managers and sales teamLiaised with the Germany marketing team via teleconference in updating of sample kits

Organized a meeting consisting of 41 interns across 25 departments within SPRING with the head of Organizational Excellence, and compiled suggestions (regarding improvements pertaining to each department) that were raised during the discussionReviewed and compiled innovative practices of other government agencies (LTA, EDB, NLB & STB) for management’s consideration, in view of the effort to increase level of innovation within SPRINGAssessed and profiled proposals of 5 survey vendors, 1 of which was selected to help conduct SPRING’s bi-annual Customer Satisfaction Survey (to assess clients’ satisfaction)

Bachelor Of Business Administration (Bba), Business, Management, Marketing, And Related Support Services, 2Nd Upper Class Honours

NUS Freshmen Inauguration Camp 2010 | Program Committee NUS Freshmen Orientation Camp 2010 | Student Leader

Gce A Levels

Activities and Societies: SAJC Cheerleading TeamVice-Captain of SAJC Cheerleading Team Represented the college in 3 Cheerleading.